Elsa Lam

Franchise Acquisition & Screening

EN: Structured franchise models and screened prospective franchisees assessing their financial viability and business plans.

中: 建立加盟體系並審核加盟商，評估其財務能力與商業計劃。

Cross-Border Market Expansion (跨境市場與分銷網絡)

EN: Led market expansion across Hong Kong, Mainland China, Taiwan, and Thailand, establishing regional retail touchpoints and wholesale networks.

中: 主導港、中、台、泰跨境市場拓展，建立區域零售據點與批發網絡。

Franchise Advisory & Compliance (加盟商指導與合規管理)

EN: Provided operational frameworks, inventory controls, and sales enablement training to franchisees, ensuring strict brand compliance.

中: 為加盟商提供營運框架、庫存管理及銷售培訓，確保品牌合規。

Financial Control & Credit Risk (財務控管與信貸風險審查)

EN: Managed P&L, working capital, and franchise fees; conducted credit checks (KYC) on partners to eliminate bad debt risks.

中: 管理損益 (P&L) 與營運資金；對合作夥伴執行信貸審查 (KYC) 以降低壞賬風險。

• Delivered exceptional customer service to enhance client satisfaction and retention.
• Utilized CRM software to manage customer interactions and track sales performance effectively.
• Developed tailored solutions based on customer needs to drive product offerings.
• Trained new team members on best practices and sales techniques, fostering a collaborative environment.

Client Acquisition & Business Development: Spearheaded local outreach to secure high-volume catering and corporate meal accounts for financial firms and businesses across Central.

Procurement & Inventory Management: Streamlined ingredient purchasing and vendor negotiation to ensure high food quality while optimizing cost control.

Team Leadership & Operations: Managed day-to-day front-of-house and kitchen operations, including staff hiring, shift scheduling, service training, and performance management.