Microsoft Office (Microsoft Word, Microsoft Excel, Microsoft Power Point)
Elly KAN
Senior Credit Card Manager
Summary
With 20 years of experience in the banking industry, including 17 years in Credit Card. Currently, team head in the Credit Card Usage team.
Diversified skills in Credit Card, from credit card acquisition, credit card usage, card loan, co-brand partnership, new product development and launch, mobile app development to compliance.
Overview
21
21
years of professional experience
1
1
Language
Work History
Senior Credit Card Manager
PrimeCredit Limited
03.2016 - Current
- Lead a team of 3 to build credit card portfolio
- Formulate strategic plan and marketing calendar to enhance business profitability and growth
- Initiate and plan marketing campaigns and customer life cycle management activities to deliver Key Performance Indicator for credit card to achieve balance build and asset growth
- Analyze card portfolio and articulate customer segmentation to develop the effective and customer centric initiatives, push card usage and improve activity ratio, aiming to grow card portfolio
- Formulate and launch retention initiatives / programs with aim to build customer loyalty
- Work closely with internal parties, including customers services, operation and sales channels, to monitor the end to end process and improve customer satisfaction during campaign implementation and plan for new initiatives
- Work closely with analytics team to capitalize customer segmentation to increase effectiveness of campaigns
- Launched new products and services, leading to increased revenue growth
- Driver of credit card mobile app. Propose new functions and services to build mobile app usage and customer loyalty
- Setup review and monitor the control points within the department to meet all regulatory and internal requirements
- Promotion: promoted to Senior Credit Card Manager on 2023 and promoted to Credit Card Manager from Assistant Credit Card Manager on 2018
Fee Income Product Manager
BOC Credit Card (International Limited)
12.2014 - 06.2015
- Review and bench mark pricing scheme
- Enhance charging logic to maximize fee income
- Select target customer and give special offer to motivate spending
- System enhancement to fulfill HKMA and HKAB requirement
Senior Officer
PrimeCredit Limited
01.2011 - 11.2014
- Implement marketing campaigns to stimulate on-going credit card usage as well as card acquisition
- Follow regulatory requirements and update related materials if necessarily
- Liaise with advertising agents or vendors for the smooth launch of advertising and marketing activities
- Work closely with the frontline and sales team to provide marketing support to drive business
- Liaise with Merchants to provide special privileges and value-added services to the cardholders for acquisition and spending programs
Assistant Officer
AEON Credit Service (Asia) Co., Ltd.
03.2009 - 01.2011
- Coordinator of Branch Control and Branches
- Develop promotion activities of branches
- Assist in new branch opening set up
Assistant Marketing Officer
AEON Credit Service (Asia) Co., Ltd.
07.2007 - 03.2009
- To develop and implement credit cards business and monitor promotional activities
- Implement card utilization plan
- Liaise with merchants for joint promotions
- Monitor card base and the usage of customer accounts
- Analyze and evaluate the results for the promotional activities
Sales Officer
The Hongkong and Shanghai Banking Corporation Ltd.
08.2006 - 07.2007
- Assist in handling sales hotlines and follow up on customer’s requests
- Identify customer needs and sales opportunities to potential customers
Teller
Bank of China (Hong Kong) Ltd.
09.2004 - 07.2006
- Provide quality customer services through counter transactions
- Promote banking product to the target customer
Education
BBA -
Thames Valley University
04.2001 -
Associate of Arts - Major in Business
Hong Kong Baptist University
04.2001 -
Software
Personal Information
Expected Salary: Negotiate
Availability
2 months notice
Timeline
Senior Credit Card Manager
PrimeCredit Limited
03.2016 - Current
Fee Income Product Manager
BOC Credit Card (International Limited)
12.2014 - 06.2015
Senior Officer
PrimeCredit Limited
01.2011 - 11.2014
Assistant Officer
AEON Credit Service (Asia) Co., Ltd.
03.2009 - 01.2011
Assistant Marketing Officer
AEON Credit Service (Asia) Co., Ltd.
07.2007 - 03.2009
Sales Officer
The Hongkong and Shanghai Banking Corporation Ltd.
08.2006 - 07.2007
Teller
Bank of China (Hong Kong) Ltd.
09.2004 - 07.2006
BBA -
Thames Valley University
04.2001 -
Associate of Arts - Major in Business
Hong Kong Baptist University
04.2001 -
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