Summary
Overview
Work History
Education
Skills
Timeline
Generic
Edward Kwok Wing Tsang

Edward Kwok Wing Tsang

Business Development Director, CRM Lead

Summary

  • Expertise in business development, CRM and key account management An effective leader as well as a good team player, with a passion for a fast paced competitive environment
  • Excellent communication and interpersonal skills, highly adaptive to diverse business culture and organizations. Figure oriented and analytical minded
  • Fluent in English, Cantonese, and Mandarin

Overview

21
21
years of professional experience
6
6
years of post-secondary education

Work History

Business Development Director, CRM Lead

ASMPT
06.2023 - Current
  • CRM Lead of CIS (CMOS Image Sensor) equipment business (Consumer & Automotive, Sales and Service). Business development director to drive the grow of CIS business. Established the leading CIS market #1 positioning and brand. Achieving revenue of USD 105 million in 2024. Remarkable market share (> 40%) in CIS business industry. Enhanced the profit margin of overall CIS business to > 60%.
  • Lead the CIS CRM organization including Hong Kong, China, Singapore, Korea, Vietnam, Taiwan, Europe and US AEI team. Demonstrated leadership and well established a strong and agile Key Account team, achieving yearly budget and recognition from customers and management
  • Lead the team of business development into new equipment business and adjacent market ( metaverse, medical) with remarkable product strategy, sales strategy and BD plan achieving significant pipeline projects
  • Develop relationship and partnership with key customers including Apple, Meta, Amazon, Google, Huawei and Samsung Electronics
  • Drive the key account business e.g. Apple, Meta, Huawei, Hyundai, Sunny Opto, Hikvision and BYD. Leading the US AEI team to retain and develop the US and Europe business e.g. Valeo, ZF, Conti
  • Marketing strategy to define and strategize the CIS business and products segment, requirement and positioning
  • Product Management of CIS products. Define the spec. and business case, strategize and work with R&D on product development, 5 year roadmap and ensure the products to achieve customer requirements, price performance and time to market
  • Project manager of Portfolio Optimization – lead the project on integration of CIS 3 x BU into one with strategic thinking and global mindset capabilities


Business Development /Strategic Marketing Director

ASM Pacific Technology
01.2018 - 05.2023
  • Develop and take full ownership of strategic accounts: Apple Inc (US, Singapore and Japan)
  • Oversee equipment business in China, Korea, Malaysia, Japan, Singapore and the US market
  • As the business owner, dealing with R&D, production and product teams, to develop and implement insightful marketing and product strategies
  • Lead the global Sales and Service team on overall Apple key account business
  • Establish sales targets of the division. Achieved significant amount of sales volume in Apple and Samsung product supply chain and obtained major market share
  • Penetrate standard equipment to Apple supply chain in Asia
  • Direct engagement and build relationship with Apple management in the US and Singapore
  • Delivered USD 50 - 95 million revenue on the equipment sales in 2018-2023 yearly
  • Lead the Strategic Marketing team in 2022-2023 and achieved on:
  • Lead the team to strengthen the marketing activities like SEMICON show, exhibitions, seminars, events, website, ASMPT Resources Center, marketing campaigns as well as product manuals
  • Lead ASMPT SEMI solutions session on the large scale “ASMPT” Re-branding campaign successfully with support from Corp Comms
  • Lead the product marketing team in ASMPT product promotional material creation on SEMI products
  • 1st ASMPT marketing campaign of Smart Automotive WW launched with ASMPT AP, MS as well as SMT marketing promotions through webinar and exhibitions
  • Reinvented the ASMPT SEMI LinkedIn page and the followers grow from 3000 to 13k today
  • Business development approach of cross selling of automotive products with CRM teams (SEMI and SMT)

Sales Manager / Senior Sales Manager

ASM Pacific Technology Ltd.
08.2010 - 12.2017
  • Develop and take full ownership of strategic accounts: Apple Inc and Samsung group
  • Business development in Vietnam market and set up the sales office
  • Oversee equipment business in China, Korea, Malaysia, Japan, Singapore and the US market
  • As the business owner, dealing with R&D, production and product teams, to develop and implement insightful marketing and product strategies
  • Establish sales targets of the division. Achieved significant amount of sales volume in Apple and Samsung product supply chain and obtained major market share
  • Delivered USD 40 - 60 million revenue on the equipment sales in 2011-2017 yearly

Sales Account Manager

ASM Pacific Technology Ltd.
09.2008 - 07.2010
  • Oversee equipment business in China, Korea, Malaysia and the US market
  • Develop new equipments with R&D team on latest camera module packaging technology
  • Achieved sales and promotion to new clients e.g
  • Apple Inc., LG Innotek and leading companies e.g Flextronics, Foxconn and Samsung EM
  • Delivered USD $35 million revenue on the equipments sales in 2010 and obtained majority market share in the image sensor industry globally

Senior Service Engineer

ASM Pacific Technology Ltd.
08.2007 - 08.2008
  • Manage HK and South China service team of 12 service engineers. Plan IC and camera module packaging equipments service activities in worldwide markets
  • Advise sales and engineering of new technology of markets and competitor activities. Accomplished on five projects on process and yield improvement in customer manufacturing sites
  • Established an effective and professional service team and gained excellent reputations among customers

Service Engineer II / I

ASM Pacific Technology Ltd.
04.2004 - 07.2007
  • Handle IC and camera module packaging equipments service, product improvements, production support and training duties in South China and Suzhou markets
  • Qualified 6 models of equipments in evaluations in over 10 customer manufacturing sites. Retained 95% of customers with repeating orders of equipments

Education

MBA - Part-Time

The University of Hong Kong
08.2011 - 08.2013

PMP - Project Management Professional Examination Preparatory Course

The Chinese University of Hong Kong (School of Continuing & Professional Studies)
05.2010 - 07.2010

Certificate - English for International Business course at the Advanced level

UC Berkeley Extension
01.2003 - 03.2003

Private Pilot License - FAA

Universal Air Academy
El Monte, Los Angeles
06.2002 - 10.2002

Bachelor of Engineering - Electrical and Electronic Engineering

The University of Hong Kong
01.1999 - 01.2002

Skills

    Business Development

    CRM Lead

    Strategic Marketing

Timeline

Business Development Director, CRM Lead

ASMPT
06.2023 - Current

Business Development /Strategic Marketing Director

ASM Pacific Technology
01.2018 - 05.2023

MBA - Part-Time

The University of Hong Kong
08.2011 - 08.2013

Sales Manager / Senior Sales Manager

ASM Pacific Technology Ltd.
08.2010 - 12.2017

PMP - Project Management Professional Examination Preparatory Course

The Chinese University of Hong Kong (School of Continuing & Professional Studies)
05.2010 - 07.2010

Sales Account Manager

ASM Pacific Technology Ltd.
09.2008 - 07.2010

Senior Service Engineer

ASM Pacific Technology Ltd.
08.2007 - 08.2008

Service Engineer II / I

ASM Pacific Technology Ltd.
04.2004 - 07.2007

Certificate - English for International Business course at the Advanced level

UC Berkeley Extension
01.2003 - 03.2003

Private Pilot License - FAA

Universal Air Academy
06.2002 - 10.2002

Bachelor of Engineering - Electrical and Electronic Engineering

The University of Hong Kong
01.1999 - 01.2002

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Edward Kwok Wing TsangBusiness Development Director, CRM Lead