Summary
Overview
Work History
Education
Skills
Timeline
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Edmond Tang

Hong Kong

Summary

Highly motivated and strategic-minded Regional Director of Business Development with over 20 years of experience. Skilled in expanding customer base, building and leading high-performing sales teams, and streamlined sales processes to achieve sales target. Proven ability to establish and maintain client relationships in both Hong Kong and APAC regions.

Overview

23
23
years of professional experience

Work History

Senior Account Manager

Lexco
04.2024 - Current
  • Developed strategic account plans to enhance client satisfaction and retention.
  • Led cross-functional teams to drive alignment on client deliverables and expectations.
  • Managed complex client relationships, ensuring effective communication and problem resolution.
  • Analyzed market trends to identify growth opportunities for key accounts.
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Built relationships with customers and community to promote long term business growth.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.

Sales Director

Eber Hong Kong Limited
07.2023 - 01.2024
  • Develop a comprehensive go to marketing plan for the HK market, outlining strategic objectives, target different industries, and revenue projections, implement strategies to ensure business growth and market penetration
  • Set up the first sales team in Hong Kong and recruit, lead and manage a skilled team of sales professionals
  • Drive the sales for SaaS model, which are cloud based customer relationship management(CRM) systems that help business manage their loyalty program and drive their marketing revenue
  • Develop business opportunities by identifying and engaging with potential customers, understanding their needs and challenges, and providing them with solutions that can help them achieve their goals.
  • Formulate account development plan and provide effective account management by building and maintaining long-term relationships with customers, ensuring their satisfaction and loyalty, and identifying cross-selling and up-selling opportunities
  • Key Clients/wins: Humansa New World Development (loyalty program); Lai Sun Group (Loyalty program)

Regional Business Development Director

Aigens Hong Kong Limited
09.2017 - 06.2023
  • Reported to the CEO directly, led a team of 9 business development managers and executives. Set up the first sales team in Hong Kong and APAC.
  • Achieved average HK5M sales revenue per year in 4 years in HK, increased sales by +30%(HK/Singapore/Malaysia) in 2022-2023.
  • Defined and formulated go-to-market strategies for both Hong Kong APAC regions included Singapore, Malaysia, and Indonesia.
  • Strategized complex enterprise solution lifecycles from bid management, negotiation through to project delivery.
  • Formulated regional sales plan to achieve aggressive monthly, quarterly, and annual sales targets.
  • Acquired new customers and drove new revenue by effective solution-selling methodology to facilitate customer evaluations.
  • Worked diligently with cross-functional teams in product, marketing, support, and operations. Designed mutually beneficial contracts to address customer requirements and balance business needs.
  • Key projects/wins: Tam Jai (App Development project), AsiaWorld Expo (luggage storage Kiosk), Neway Karaoke (In room mobile ordering solution), SSP group (NR700 food court), Nam Kee (App Development project), Muji Café(mobile ordering/Kiosk solution), Saizeriya (mobile ordering solutions), HKT (App development project)

Sales Director

Chope Hong Kong Limited
08.2015 - 05.2017
  • Reported to the General Manager directly, responsible for new sales and business development. Signed up 200+ new restaurants including 5-star hotels and major F&B groups to join the platform. Signed the first marketing solution (dedicated EDM) contract for the company.
  • Worked with the team and turned Chope the top market-leading online reservation platform for high end restaurants and hotels.
  • Deployed sales strategies for the Michelin stars restaurants and signed estimated 30 restaurants.
  • Successfully implemented the sales strategy for the queuing system for the local high traffic restaurants and signed 3 local chain restaurants.
  • Coached, trained, and supervised 3 sales executives to achieve sales targets. Set and managed key business indicators including pipelines management, reporting monthly goals and action plans reporting.
  • Key clients (Hotels): Ritz Carlton, Peninsula, InterContinental, Grand Hyatt, Renaissance, Marco Polo, Cordis, Mandarin Oriental, Mira Moon, Kowloon Shangri-La, Hotel Icon, Holiday Inn Golden Mile, Hullett House 1881, Eaton Hotel
  • Key Clients (F&B group/Michelin-star restaurants): Café Deco Group, Gaia group, Eclipse Hospitality Group, Lei Garden Group, Wooloomooloo Group, PressRoom group, Prive Group, Dining Workshop, Cali-Mex, 1957 & Co, Big Cat Group, Drawing Room Concepts, DiVino Group, MeokBang Korean BBQ, Elite Concepts, J Dining, Gaucho, Seasons by Olivier Elzer, JinJuu,Town by Bryan Nagao, Zhejiang Heen

Country Manager (Head of Sales, HK)

EZTABLE Hong Kong Limited
09.2014 - 08.2015
  • Reported to the CEO and managed a BD team of 6. Out-performed sales target by 130% in Q4 of 2014.
  • Proactively provided sales and customer service skills training to the team to generate greater awareness of products and gain updates / feedback for competitive analysis.
  • Direct responsible for empowering direct reports and conducted performance appraisal discussions.
  • Identified new opportunities, new campaigns, services and channels.
  • Successfully built and maintained relationships at multiple levels with each key account.
  • Created valued-added business initiatives.
  • Key Clients (Hotels): Intercontinental Hotel, Kowloon Shangri-La Hotel, The Langham Hotel Hong Kong, Le Meridien Hotel, L Hotel , Holiday Inn, Metropark Hotel Kowloon, Charterhouse Hotel, Dorsett Hotel Kwun Tong
  • Key Clients (F&B groups): Pokka café Group, Elite Concepts, JC group, Gaia Group, Mayfare Concepts, Shore Hospitality Group, Koh Thai Group, Sushi Shikon (Michelin 3 star restaurant)

Business Development Manager

British Standard Institution
05.2013 - 05.2014
  • Overachieved sales target by 120% in Q1 & Q2 2014.
  • Won the first business deal for new products “CSA STAR cloud security Certificated” in Hong Kong.
  • Utilized and updated CRM system within tight timeline.
  • Leveraged network and identified relevant chambers, industry associations, consultants and other social groups as potential partners for new businesses.
  • Key Wins: Bank of Communication ISO 20000/27001 Training, CSL ISO 27001/9001 certification, PCCW ISO 20000/27001 certification.
  • Key clients: PwC, PCCW, CSL, NTT ,Disneyland, Hong Kong Exchange and Clearing Limited, Bank Of Communication, Hong Kong Police Force, Ricoh, Reuter, Hong Kong International Terminals, Jardine One Solutions, Bangkok Bank, Bank of China, Jockey Club, Crown, China Telecom, CTM(Macau)

Education Account Manager

Oracle Systems Hong Kong
08.2012 - 04.2013
  • Collaborated with line business teams and provided high-quality total solutions to customers. Contributed significantly to the brand-building of Oracle University.
  • Key Customers: JP Morgan group, Morgan Stanley, Citigroup, Hang Seng Bank, BNP Paribas, Prudential, Bank of America Merrill Lynch, Deutsche Bank, Dah Sing Bank, Towngas, Octopus Cards Ltd, China Mobile, Broadway Supply Ltd, SCMP etc

Account Manager

Konica Minolta Business Solutions (HK) Ltd.
05.2011 - 03.2012

Regional Account Manager

TJ II Hong Kong Ltd.
05.2008 - 03.2008

Customer Service Officer

Advanced Technology Systems Asia Ltd.
11.2006 - 03.2008

Customer Service Executive

Avery Dennison Hong Kong B.V.
01.2005 - 10.2005

Information Officer

Wisers Information Ltd.
04.2004 - 06.2004

Marketing Assistant

Tat Sing Garment Co., Ltd.
11.2002 - 05.2003

Education

Bachelor’s of Arts (Honours) - Culture and Media Study

University of West of England
01.2001

Skills

  • Language: Native Cantonese and Fluent English, Conversational Mandarin
  • Tech: Familiar with MS Office Applications, Oracle ERP platform, Myob, salesforcecom, Zoho CRM

Timeline

Senior Account Manager

Lexco
04.2024 - Current

Sales Director

Eber Hong Kong Limited
07.2023 - 01.2024

Regional Business Development Director

Aigens Hong Kong Limited
09.2017 - 06.2023

Sales Director

Chope Hong Kong Limited
08.2015 - 05.2017

Country Manager (Head of Sales, HK)

EZTABLE Hong Kong Limited
09.2014 - 08.2015

Business Development Manager

British Standard Institution
05.2013 - 05.2014

Education Account Manager

Oracle Systems Hong Kong
08.2012 - 04.2013

Account Manager

Konica Minolta Business Solutions (HK) Ltd.
05.2011 - 03.2012

Regional Account Manager

TJ II Hong Kong Ltd.
05.2008 - 03.2008

Customer Service Officer

Advanced Technology Systems Asia Ltd.
11.2006 - 03.2008

Customer Service Executive

Avery Dennison Hong Kong B.V.
01.2005 - 10.2005

Information Officer

Wisers Information Ltd.
04.2004 - 06.2004

Marketing Assistant

Tat Sing Garment Co., Ltd.
11.2002 - 05.2003

Bachelor’s of Arts (Honours) - Culture and Media Study

University of West of England

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