DINA Nuerjiang

• Diagnosed core limitations of legacy keyword-based CS systems; partnered with algorithm teams to upgrade to semantic understanding models, improving answer accuracy by 5% and significantly reducing manual agent workload.

• Built KPI dashboards and feedback loops to support continuous model iteration.

• Segmented users by spending power, membership tier, and renewal cycle; validated incentive strategies through A/B testing, generating RMB 5,000/day from member reactivation and RMB 1,000/day from targeted campaigns.

• Built and maintained marketing performance dashboards (DAU/MAU, impressions, CTR, GMV) to support real-time campaign monitoring and data-driven optimization.
• Conducted funnel-level analysis on user acquisition and activation; optimized Push notification strategies, increasing CTR from 2–3% to 5.5–8%.
• Designed and executed Member-Get-Member (MGM) referral campaigns with tiered incentives; established reusable viral growth paths and conversion tracking frameworks.
• Produced and localized financial marketing content (HK/US equities insights, structured product explainers) to support user acquisition, conversion, and retention.