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Overview
Work History
Education
Skills
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Diane CHEUNG

Diane CHEUNG

Summary

RETAIL SPECIALIST with over 25 years’ experience gained from working in leadership positions in global organizations across a broad range of sectors, in particular rich understanding of consumer-facing technology and digital commerce play in transforming the consumer experience. As Managing Director of Compass Group Hong Kong, I have been actively leading the company’s vision and values, develop business and sector strategies which create unique value for existing clients and customers, whilst securing profitable new business in existing & strategic sectors. These include formulating the business customer strategy, driving digital transformation, business data analytics optimization as well as developing strategic international partnerships with leading global institutions across banking, fintech and education institutions. These strategies are effective for sustainable and resilient business growth in market and customer growths. CORE LEADERSHIP COMPETENCIES Fast paced, Practical, Competitive, Passion and Customer Focus. Driving growth and subsequent organizational change with pragmatic and strategic approach. Adaptable and agile, able to rapidly assimilate new concepts, technologies, industries, and cultures. Proven expertise across diversified range of consumer product retail sector. Recruiting, developing, and inspiring teams of diversified talents to achieve business goals. Adding and unlocking business value through challenging established practices and delivering creative solutions to complex problems. Strong commercial acumen, delivering results driven improvements in highly competitive environments. Achieving results with Teamwork, Collaboration in a widely connected group. Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in [Area of expertise]. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

30
30
years of professional experience
9
9
years of post-secondary education
1
1
Language

Work History

Hennes, H&M
01.2007
  • Mauritz, otherwise better known as H&M a global fashion company with more than 2,000 stores in 37 markets on four continents
  • In, plans to enter Asia and sets its path to open the first store in Hong Kong
  • Achievements
  • A member of the pre-opening team to set up the operation model for the market
  • After training in Netherlands and Sweden, responsible in recruiting and training the first store team
  • Responsible for setting up Operation Manual for Hong Kong
  • Opened the first Flagship Store in Queen’s Place Central Hong Kong, a very successful opening with sales ranked no.1 in the Company.

MANAGING DIRECTOR

Compass Group Hong Kong, Compass Group plc
05.2021 - Current
  • Is a British multinational contract foodservice company listed on the London Stock Exchange and is a constituent of the FTSE 100 Index
  • As the largest contract foodservice company in the world employing over 500,000 people, it provides clients with a wide range of innovative dining solutions across business industries, education, healthcare and sports and leisure sectors
  • Achievements
  • Accelerated sales, supply chain capability, labour productivity, talent development, safety culture and overall margin expansion
  • Growth is envisaged to be through organic means, leveraging service, margin and profit opportunities with existing clients whilst securing profitable new business within the scope of the agreed strategy across specific sectors
  • Drove organizational transformation, business expansion, including brand values, social media marketing, cost budgeting, functional development capabilities
  • Achieved record revenue, contracts won and profit, through execution of a sustainable turnaround strategy emerging from Pandemic
  • Delivered bespoke, innovative, and cost-effective solutions to meet their unique needs and create maximum mutual value
  • A thought leader and launched numerous socially responsible campaigns in partnerships with clients and NGOs, promoting wellbeing and ESG values
  • 2020 Winner of HKEEC Gold Award for Environment Excellence

MANAGING DIRECTOR

Watsons the Chemist Hong Kong & Macau
09.2013 - 08.2019
  • Watsons operates over 250 stores in Hong Kong and Macau, of which over 60 have in-store pharmacies, making Watsons the No
  • 1 Pharmacy Network in Hong Kong
  • Watsons Hong Kong was voted No.1 Pharmacy Drugstore Brand in Asia for 11th year running
  • I held full business P&L responsibility fuel by a compelling digital transformational strategy in a market which is undergoing rapid change and disruptive consumer habits
  • Strategy setting ties with organizational key performance metrics covering sales and market growth, EBIT growth, customer loyalty, online business, digital talent capabilities and operational excellence
  • Under my leadership, a raft of technology has been launched successfully during the past years, including customer facing initiatives such as endless aisle, intelligent virtual make up mirrors, automated self-checkouts, AI-driven loyalty program across Hong Kong and Greater China
  • Partnering innovative companies such as Prenetics, I also launched first to market Circle DNA testing program at Watsons stores that can be easily apply at home and delivers 500 comprehensive health reports through a personalized healthcare app
  • Through a dedication to put all innovations at the heart of our customer journey, I have accelerated the transformation with the commitment of my 2,000 staff to embrace a massive culture change program, with our mission to serve our customers Look Good, Feel Great
  • Achievements
  • Sustainable and market leading delivery of financial results exceeded business budget for four years succession
  • Delivered consecutive five year in market share growth
  • Developed store network strategy across Hong Kong and Macau of multiple concepts to meet diversifying customer needs
  • Led a five-year business digital transformation programme that introducing changes in cultural mindset, digital enablers enhancing customers satisfaction, improved work efficiency, increased staff engagement
  • Engaged over 300 suppliers’ commitment to provide relevant on trend health, beauty and wellness product, services, and experience to our customers
  • Launched Watsons.com in Hong Kong and China, providing Omni channel experience and services to reach customers across Hong Kong and Greater China
  • Optimized Watsons Loyalty Programme with over 3.6 million of members’ database backed by CRM analytics on big data based on which precision marketing strategies to be executed
  • Put customers in the heart of our business, providing first and only 3Cs health professional team of pharmacists, dieticians and Chinese Medical Practitioners under chained health and beauty retail
  • Developed Qualification Framework Training Programmes in elevating the professional qualifications in the retail industry
  • Awarded Hong Kong Management Quality Certificate of Excellence Award 2016
  • Elected as Committee Member of HKRMA, represented in Learning & Development Sector and Labour Shortage Committee
  • Supported community activities and active title sponsorship of FIVB Volleyball World Grand Prix Tour for over 10 years.

MANAGING DIRECTOR

Marks & Spencer Hong Kong & Macau
05.2012 - 08.2013
  • Full P&L responsibility for Hong Kong and Macau stores combining 17 full sized department stores and 2 standalone food stores
  • Achievements
  • Built business model for Macau entry, secured 2 prime shopping locations in Macau generated positive sales and profitable results
  • Developed M&S standalone food store strategy in prime food market, ambition to grow from 2 to more than 16 within three years
  • Negotiated with landlords on an expansion pipeline with unique food on the go design concept
  • Assisted M&S China market on their business performance turnaround focusing property and merchandising strategy planning.

Watsons The Chemist
04.2009 - 05.2012
  • Both Fortress and Watsons belong under the brand portfolio of A.S Watsons Group
  • The Group operates over 9,300 retail stores running the gamut from health & beauty, luxury perfumeries & cosmetics to food, electronics, fine wine, and airport retail arms
  • Responsible for over 260 retail shops in Hong Kong and Macau with combined manpower of 4,000+ frontline staff
  • The role involved providing our customers with the best store network and best choice of products
  • Inspiring our 60,000 customers every week with top quality visual standards and service
  • Leveraging Group Business Units synergies and partnerships
  • Providing an environment where every staff feels rewarded and give their best
  • Ensuring business continuity in a sustainable and responsible manner
  • Delivering maximum financial returns to our shareholders
  • Achievements
  • Led the team to delivered consecutive year on year record sales and profit from 2007 to 2013
  • Played a critical role to contribute to the transformation of Watsons and Fortress
  • Exercised positive influence on not just my subordinates but also my peers to bring the business back to shape
  • Demonstrated visionary leadership and sharp commercial edges
  • Despite the huge pressure and workload of co-managing two Business Units of diversifying models, remained positive and persistent to keep moving forward and set role model behavior
  • Formulated and implemented new site strategy to study business potentials resulting opening more successful and profitable stores
  • Developed succession planning for all middle management layers resulting a strong foundation of core management skills.

OPERATIONS DIRECTOR

Fortress Consumer Electronics
09.2007 - 05.2012

OPERATIONS MANAGER

H&M (Hennes & Mauritz) Ltd
07.2006 - 09.2007

REGIONAL MANAGER, Assistant Store Manager and Store Manager

Marks and Spencer (Asia Pacific) Ltd
09.1993 - 05.2005
  • M&S, one of UK's leading retailers providing stylish, high quality, great value clothing and home products, as well as outstanding quality food, responsibly sourced from around 2,000 suppliers globally
  • Achievements
  • Delivered and exceeded company targets for consecutive years
  • Responsible for store refit projects with target achievement of +15% post growths
  • Recruited, trained, and motivated a workforce of 550+ frontline staff
  • Extensive involvement in the installation of Profit inventory system, in particular the production planning and the inventory management modules
  • Turnaround major business downturn amidst 2003 SARS.

Education

MBA - Business Administration

University of Manchester
01.1992 - 01.1993

Bachelor of Arts - European Studies

University of Salford, GSCE Macclesfield High School for Girls School
01.1989 - 01.1992

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01.1984 - 01.1989

Skills

Mentoring and training

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Interests

English

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Business opportunities are like buses, there’s always another one coming.
Richard Branson

Timeline

MANAGING DIRECTOR

Compass Group Hong Kong, Compass Group plc
05.2021 - Current

MANAGING DIRECTOR

Watsons the Chemist Hong Kong & Macau
09.2013 - 08.2019

MANAGING DIRECTOR

Marks & Spencer Hong Kong & Macau
05.2012 - 08.2013

Watsons The Chemist
04.2009 - 05.2012

OPERATIONS DIRECTOR

Fortress Consumer Electronics
09.2007 - 05.2012

Hennes, H&M
01.2007

OPERATIONS MANAGER

H&M (Hennes & Mauritz) Ltd
07.2006 - 09.2007

REGIONAL MANAGER, Assistant Store Manager and Store Manager

Marks and Spencer (Asia Pacific) Ltd
09.1993 - 05.2005

MBA - Business Administration

University of Manchester
01.1992 - 01.1993

Bachelor of Arts - European Studies

University of Salford, GSCE Macclesfield High School for Girls School
01.1989 - 01.1992

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01.1984 - 01.1989
Diane CHEUNG