Desmond Siu Pak Kwan
Hong Kong
Summary
Versatile developer and designer with over 14 years of expertise in gaming, UX, and B2B sectors.
Overview
15
15
years of professional experience
Work History
Founder and Game Director
Whestone Digital Entertainment
Hong Kong
09.2023 - Current
- Led indie game studio, managing game development from concept to release with focus on creative vision and technical execution.
- Released "Stranger Maidens" on Steam in 2026, increasing visibility and player engagement.
- Oversee business operations and community engagement, ensuring alignment with studio goals.
UX Designer
Playstudios Asia
Hong Kong
11.2021 - 03.2023
- Innovated features enhancing user engagement and retention by converting business requirements into actionable UX plans.
- Developed user workflows and wireframes, optimizing flagship product enhancements to maximize user satisfaction.
- Conducted comprehensive user research and analyzed BI data to resolve user issues.
- Key Achievement: Spearheaded "Mission Chase" feature for myVegas Slot, garnering enthusiastic high-tier VIP player feedback under tight deadlines.
Lead Designer (Freelance Project)
Elecboy.com.hk
Hong Kong
08.2021 - 10.2021
- Led design team to deliver UX/UI design for elecboy.com.hk, ensuring project alignment through effective stakeholder communication.
UX Specialist
Ahsay Software Corporation Limited
Hong Kong
01.2020 - 09.2021
- Engineered workflows and UX for Microsoft 365 on-premise and cloud backup service, enhancing user experience.
- Developed UX/UI for flagship products and SaaS solutions, resulting in improved usability and user efficiency.
- Conducted qualitative research through direct customer engagement to inform design decisions.
Senior UX Consultant (Contract)
Growthops Asia
Hong Kong
06.2019 - 12.2019
- Key Achievement: Designed UX for FWD Agency Portal, including information architecture and user flows, within stringent deadlines.
- Delivered UX consultancy for FWD Hong Kong, ensuring deliverables met timelines through coordination with Solution Manager.
- Engaged clients through regular meetings to understand their needs. via hands-on engagement.
UX Designer
Peplink
Hong Kong
03.2017 - 06.2019
- Designed and developed internal web applications, owning projects across multiple departments to streamline workflows.
- Initiated and executed customer-facing Support Ticketing System and other internal systems end-to-end, enhancing user support experience.
UX Designer
O2O Platform Limited
Hong Kong
11.2015 - 01.2017
- Evaluated and improved UX/UI for hkday.com.hk's e-commerce site and mobile app to support strategic business shifts.
- Developed visual assets for marketing campaigns to enhance brand engagement.
Game Designer
Jumpingym Digital Entertainment
Hong Kong
05.2012 - 11.2015
- Key Achievement: Created "Monster Battle" game system and balance, including gesture control for young children.
- Engineered hardware interfaces for gaming devices and developed balanced game content.
- Facilitated user questionnaires and focus group testing to gather actionable feedback on game features.
Creative Designer
Point Media Limited
Hong Kong
10.2010 - 04.2012
- Developed information architecture, site map, wireframes, UI, and UX for pointnet.com.hk to enhance user experience.
Education
Master Degree - Entertainment Technology
University of Bradford
UK09.2008
Skills
- Figma and Sketch
- Adobe Creative Suite
- Wireframing and workflow design
- User journey mapping
- Design thinking methodologies
- Business analysis techniques
Languages
- Cantonese (Native)
- English (Native)
- Mandarin (Fluent)
Timeline
Founder and Game Director
Whestone Digital Entertainment
09.2023 - Current
UX Designer
Playstudios Asia
11.2021 - 03.2023
Lead Designer (Freelance Project)
Elecboy.com.hk
08.2021 - 10.2021
UX Specialist
Ahsay Software Corporation Limited
01.2020 - 09.2021
Senior UX Consultant (Contract)
Growthops Asia
06.2019 - 12.2019
UX Designer
Peplink
03.2017 - 06.2019
UX Designer
O2O Platform Limited
11.2015 - 01.2017
Game Designer
Jumpingym Digital Entertainment
05.2012 - 11.2015
Creative Designer
Point Media Limited
10.2010 - 04.2012
Master Degree - Entertainment Technology
University of Bradford