Dayana Bereketova
Hong Kong
Summary
Innovative marketing and education professional with a proven track record in content creation, social media strategy, and event management. Skilled in collaborating with diverse teams and stakeholders to deliver impactful marketing initiatives. Seeking to apply my creative and analytical skills in a dynamic marketing role.
Overview
5
5
years of professional experience
Work History
English Writing Instructor
MiniMinds
04.2024 - Current
- Designed and developed comprehensive lesson plans and writing curricula, enhancing student engagement and learning outcomes.
- Conducted client feedback sessions to align on educational goals, improving customer satisfaction and retention.
- Mentored students through the Critical Thinking, Formal & Creative Writing processes, fostering their aspirations and improving their writing skills.
Marketing Analyst
Undivided Ventures
10.2023 - 01.2024
- Created and managed content for LinkedIn, websites, and email marketing campaigns, effectively communicating updates and investor information while enhancing user experience through timely updates and design improvements.
- Executed paid advertising campaigns in collaboration with partners to maximize outreach and impact, showcasing strong content development skills.
- Developed marketing materials and coordinated all logistics for events, including venue selection to support strategic initiatives and enhance participant engagement.
Visiting English Tutor
Lingnan University
08.2022 - 07.2023
- Developed and executed marketing campaigns across social media and email channels, promoting the Department of English and increasing engagement.
- Collaborated with faculty to enhance lesson delivery and assessment, aligning educational content with marketing messages.
- Analyzed social media performance to optimize content strategy, ensuring a consistent and impactful online presence.
Localisaton Assistant
ASSA ABLOY
01.2020 - 04.2021
- Localized marketing campaigns and materials for the Russian-speaking audience, applying cultural sensitivity and accuracy in translation.
- Collaborated with cross-functional teams to ensure timely delivery of high-quality translated content, enhancing project efficiency.
- Utilized strong communication and project management skills to coordinate localization efforts effectively.
Marketing Intern
Alpha Academy
08.2020 - 01.2021
- Researched interesting and relevant content to capture interest and improve SM traffic.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
- Assisted in organizing promotional events, leading to enhanced customer interaction with brand.
Education
BBA - Marketing
Lingnan University
Hong Kong 04.2001 -
Skills
- Copywriting/Technical Writing
- Email/SM Marketing
- Webflow
- Event Planning
Timeline
English Writing Instructor
MiniMinds
04.2024 - Current
Marketing Analyst
Undivided Ventures
10.2023 - 01.2024
Visiting English Tutor
Lingnan University
08.2022 - 07.2023
Marketing Intern
Alpha Academy
08.2020 - 01.2021
Localisaton Assistant
ASSA ABLOY
01.2020 - 04.2021
BBA - Marketing
Lingnan University
04.2001 -
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