Overview
Work History
Education
Skills
Certification
Languages
Volunteering
Timeline
Generic

Dayana Bereketova

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing and Communications Analyst

Undivided Ventures
10.2023 - 01.2024
  • Led LinkedIn, website management, and email marketing efforts to drive engagement and increase brand visibility.
  • Conducted stakeholder mapping and effectively managed database, ensuring accurate and up-to-date information.
  • Managed events by coordinating with venue partners and various stakeholders, ensuring seamless execution and successful outcomes.

Visiting English Tutor/Marketing Specialist

Lingnan University
08.2022 - 07.2023
  • Led all social media, resulting in a remarkable 30% increase in engagement and significantly improving the organization's online presence.
  • Designed and executed engaging lessons, events, and activities that led to a noticeable boost in student engagement and achievement.

Marketing Intern

Alpha Academy
09.2021 - 01.2022
  • Created captivating content for Instagram, including compelling photos, videos, and graphics, resulting in increased user engagement and brand awareness.
  • Drafted and strategically distributed press releases, blog posts, and related content to expand media coverage and generate interest from target audiences.

Localisation Assistant

Assa Abloy
01.2021 - 04.2021
  • Adapted and localized marketing content, including product catalogs, promotional videos, and instruction manuals, to effectively resonate with the target audience

Retail Marketing Intern

Walt Disney World
06.2019 - 08.2019
  • Achieved exceptional sales results by effectively advertising and promoting products, utilizing persuasive techniques and leveraging comprehensive product knowledge.

Education

BBA - Marketing

Lingnan University
Hong Kong
06.2022

Skills

    • Marketing Strategy and Planning
    • Content Development and Copywriting
    • Website management
      • Email Marketing
      • Graphic Design

Certification

  • Google Digital Marketing and Ecommerce Professional Certificate, Google - June 2023

Languages

Russian, Kazakh, English
Native language

Volunteering

  • CCI Greenheart, Mobile, Alabama, USA
    Assisted at Ronald McDonald House, providing support and comfort to families staying there.
    Conducted presentations at local orphanages, delivering educational and interactive sessions to engage and inspire children.
  • Lingnan Entrepreneurship Initiative, Kirinda, Uganda
    Collaborated with a team to introduce and implement water purification systems in rural areas of Uganda, contributing to improved access to clean water and the reduction of waterborne diseases.

Timeline

Marketing and Communications Analyst

Undivided Ventures
10.2023 - 01.2024

Visiting English Tutor/Marketing Specialist

Lingnan University
08.2022 - 07.2023

Marketing Intern

Alpha Academy
09.2021 - 01.2022

Localisation Assistant

Assa Abloy
01.2021 - 04.2021

Retail Marketing Intern

Walt Disney World
06.2019 - 08.2019

BBA - Marketing

Lingnan University

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Dayana Bereketova