Davis Qinhong DU
Marketing and Communications
Hong Kong
Summary
A professional with a proven track record of enhancing corporate impact via effective branding and marketing strategies. Skilled with integrated marketing campaigns, strategic communication, and brand management. Utilizes creative thinking and analytical skills to drive engagement and visibility. Knowledge of content development and media outreach ensures consistent messaging and outreach success.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Marketing and Communication Manager
FARMily Biotechnology Company Limited
03.2024 - Current
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
Executive Officer, Institute of Environment, Energy and Sustainability
The Chinese University of Hong Kong
01.2023 - Current
- Handled administrative management, personnel issues and promotional requirements for unit.
- Developed effective communication strategies that led to increased media exposure and project growth.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints, and expanding social influence.
Media Analyst
FGS Global
07.2022 - 12.2022
- Collaborated with cross-functional teams to develop integrated communication strategies for clients including New World Development, C Capital, HUGO BOSS and various bands.
- Improved brand visibility by monitoring media trends and identifying opportunities for clients.
Communications Officer
Yixing Converged Media Center
01.2020 - 08.2021
- Responsible for campaign planning, government relations, and project management
- Led teams of up to 10 personnel, supervising daily performance as well as training and improvement plans.
- Established strong relationships with key stakeholders, creating mutually beneficial opportunities for growth and collaboration.
Education
Master of Arts - Bilingual Corporate Communication
The Hong Kong Polytechnic University
05.2021 - 05.2022
Bachelor of Arts - BA - Bilingual Broadcasting and Anchoring Arts
Zhejiang University of Media And Communications
09.2014 - 06.2018
Skills
- Corporate Communication
- Marketing strategy and tactics
- Multimedia production and quality control
- Social media engagement
Timeline
Marketing and Communication Manager
FARMily Biotechnology Company Limited
03.2024 - Current
Executive Officer, Institute of Environment, Energy and Sustainability
The Chinese University of Hong Kong
01.2023 - Current
Media Analyst
FGS Global
07.2022 - 12.2022
Master of Arts - Bilingual Corporate Communication
The Hong Kong Polytechnic University
05.2021 - 05.2022
Communications Officer
Yixing Converged Media Center
01.2020 - 08.2021
Bachelor of Arts - BA - Bilingual Broadcasting and Anchoring Arts
Zhejiang University of Media And Communications
09.2014 - 06.2018
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