Davis Yu
Regional Sales Director
Hong Kong
Summary
Results-oriented Sales Director credited with 13 years' consistently growing bottom-line profits. Savvy negotiator and leader adept at building exceptional teams, improving customer experience through value-added strategies and executing highly-profitable sales plans for networking solution& retail solution. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
3
3
Certificates
2
2
Languages
Work History
Sales Director, Asia Pacific
Linksys
10.2021 - Current
- Full responsibility of APAC P&L to maximize the operating profitability and optimize the ROI in each region, including Greater China, Southeast Asia & North Asia
- Lead team of 10+ country sales /technical sales /sales operation overseeing full spectrum of APAC channel business and servicing for over 40 key accounts with annual result exceeding 70M USD in FY23
- Manage network of channel sales partners, set, and communicate sales targets whilst supporting local operations through sharing of best practices to drive sales
- Analyze markets and recognized opportunities to expand business by adjusting product mix and targeting key verticals
- Conceptualize and plan marketing strategies to increase client acquisition and retain existing clients.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to organization's goals.
- Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
- Conducted in-depth industry research to identify emerging trends and capitalize on growth opportunities within markets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to company's positioning.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish company's presence in relevant circles.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Regional Sales Manager- China & SEA
Nedap Retail
04.2020 - 10.2021
- Manage business partners in China and SEA region, covering Philippines, Indonesia, Vietnam and Singapore
- Regular business review with business partners to dig out local opportunity and track pipelines
- Promote Nedap RFID EAS and RFID inventory management (ID Cloud) to local partners and global retail conglomerate, such as Adidas, Nike, H&M, Decathlon, Fast Retailing, etc.
- Leverage local partners solutions, including networking service, management service, vertical solutions, to integrate with Nedap RFID SaaS to develop new business and cross -sell to global accounts.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service
Business Development Manager- APAC
ShopperTrak
Hong Kong
03.2018 - 04.2020
- Develop Business Partners and Distributor network in Southeast Asia for Traffic Counting Analytics Solution, focusing on Indonesia, Vietnam, Korea, and Thailand, to identify business opportunities of targeted retail group and property customers
- Implement aspects of territory and account management and development, including qualifying, forecasting, and pipeline management of sales opportunities within account territory
- Generated new business with marketing initiatives and strategic plans
- Negotiated and closed long-term agreements with new clients in assigned territory
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates
- Generated new business with marketing initiatives and strategic plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
Manager, Channel Business & Several Sales Position
Asus
Hong Kong , Thailand , Vietnam
07.2011 - 03.2018
- Manage and supervise consumer product portfolio by implementing channel and key account strategy to ensure healthy P&L and GP
- Team up with Sales, Marketing, Operations and Customer Service teams and other internal/external parties for implementation of tactical product/ promotion programs to grow business revenue
- Regular review with Distributors and leverage their salesforce to meet sales target in top channel accounts
- Work closely with SI to participate in different tender/project and maintain relationship with them to build t commercial market awareness which Asus also provides a range of commercial products, such as server, workstation, networking product, etc.
- Strategically partner with top 3 telco to sell our consumer products to their subscribers
- Achieved departmental goals by developing and executing strategic plans and performance metrics
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth
- Planned and budgeted accurately to provide business with resources needed to operate smoothly
- Developed and implemented business strategies to achieve business goals and stay competitive
- Managed and motivated employees to be productive and engaged in work
- Accomplished multiple tasks within established timeframes
- Maximized performance by monitoring daily activities and mentoring team members
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground
Education
BACHELOR'S DEGREE - Applied Sociology
City University of Hong Kong
Hong Kong 09.2009 - 06.2011
Skills
Certification
Social Selling Mastery Issued Mar 2018
Timeline
Sales Director, Asia Pacific
Linksys
10.2021 - Current
Regional Sales Manager- China & SEA
Nedap Retail
04.2020 - 10.2021
Business Development Manager- APAC
ShopperTrak
03.2018 - 04.2020
Manager, Channel Business & Several Sales Position
Asus
07.2011 - 03.2018
BACHELOR'S DEGREE - Applied Sociology
City University of Hong Kong
09.2009 - 06.2011
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