Summary
Overview
Work History
Education
Timeline
Generic

Davi Serafim

Finance Director
Hong Kong

Summary

Purpose-driven finance leader motivated by the opportunity to maximize business impact and develop people

Overview

7
7
years of professional experience

Work History

Finance Director

Roche
04.2023 - Current
  • Providing strategic business partnering to the General Manager and Executive Committee in order support to shape and deliver on the local and regional strategy, agenda, goals, and long-term business plan, including market insights and recommendations
  • Providing strategic thinking and insights on key business issues, including market trends and growth opportunities
  • Driving transformation through leadership by embedding agile ways of working, creative leadership mindset, and a focus on high impact and value work through collaboration
  • Ensuring effective governance and risk management to align financial practices with regulations and best practices.
  • Leading and supporting the Finance and Operations team by setting performance targets, providing feedback, and identifying growth opportunities
  • People Management of 11 direct reports

Finance Director

Roche
11.2020 - 03.2023
  • Acting as Enterprise Partner along the entire patient disease journey to drive better outcomes for patients faster, functioning as a catalyst in the newly customer-oriented implementation model
  • Drive P&L management to ensure execution and fast responses to the business needs and adjusted priorities
  • Effective resource allocation on sustainable investment, facilitating constructive discussions about difficult trade-off decisions with business partners within and across business areas and recognizing potential for new growth opportunities
  • Serving as guardians to enable new business opportunities, to safeguard our assets, and to provide transparency and uphold compliance
  • People Management of 7 direct reports

Head of Financial Insights and Operations

Roche
10.2018 - 10.2020
  • Responsible for providing leadership and direction for the Financial Insights, Pricing, Accounting, Taxes, Internal Audit, Accounts Payable, Treasury, Credit & Collection and Invoicing departments
  • Drive the transformation in the Finance Department by redesigning the mindset, role model and tools in order to anticipate the internal and external customer needs
  • Responsible for implementing continuous improvement process concept to all finance departments focusing on Process
  • Optimization, Robotics Process Automation and Artificial Intelligence
  • Breast Cancer squad member responsible for designing and applying the key results initiatives related to Perjeta eBC (Aphinity) objective in fostering the access in the private market
  • People Management of 10 direct reports

Finance Business Partner Lead | Oncology

Roche
12.2017 - 09.2018
  • Business partnering management by supporting more than 10 Product Managers and 3 Business Unit Managers across Oncology, Haematology & CIT-Skin Division
  • Support the process of long-term planning, with financial analysis and feasibility studies in addition to facilitate the flow of information between Finance and the Business Analysis
  • Participating in the Product Marketing Team (PMT) and Annual Integrated Brand Plan (AiBP) as a Finance Leader, responsible for the studies of financial viability of the marketing and sales force structures.
  • Permanent member of the Executive Board of the Business Unit, contributing with sales and expenses analysis, such as Launch
  • Readiness, Price & Volume, Discounts, Forecast Accuracy and Demand Planning
  • People management of 3 direct reports

Financial Planning & Analysis Coordinator

Roche
01.2017 - 11.2017
  • Leading the Resource Allocation Project which was one of the top priorities from 2016 to 2020 listed on the Brazilian Balanced Scored Card Model (+70 people involved across cross-functional departments)
  • Business Review leadership
  • Monthly P&L Consolidation and ad-hoc analysis and presentations for Board of Directors and Senior Management Team
  • People and business partnering management
  • People Management of 2 direct reports

Education

Master of Science - Personnel Management & Organizational Dynamics

Universidad De Chile
Santiago, Chile
04.2001 -

Bachelor of Science - Accounting

Universidade Presbiteriana Mackenzie
Sao Paulo, Brazil
04.2001 -

Bachelor of Science - Business Administration And Management

Universidade Presbiteriana Mackenzie
Sao Paulo, Brazil
04.2001 -

Timeline

Finance Director

Roche
04.2023 - Current

Finance Director

Roche
11.2020 - 03.2023

Head of Financial Insights and Operations

Roche
10.2018 - 10.2020

Finance Business Partner Lead | Oncology

Roche
12.2017 - 09.2018

Financial Planning & Analysis Coordinator

Roche
01.2017 - 11.2017

Master of Science - Personnel Management & Organizational Dynamics

Universidad De Chile
04.2001 -

Bachelor of Science - Accounting

Universidade Presbiteriana Mackenzie
04.2001 -

Bachelor of Science - Business Administration And Management

Universidade Presbiteriana Mackenzie
04.2001 -
Davi SerafimFinance Director