Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Darshana Rathnayaka

Kahathuduwa ,Sri Lanka

Summary

Accomplished Regional Manager at Jay Kay Marketing Services, adept in market analysis and team building. Spearheaded regional marketing strategies, enhancing brand visibility by 20%. Expert in employee training and cross-functional collaboration, driving operational efficiency and business growth. Proven track record in budget management and performance evaluation, ensuring optimal resource utilization and strategic success.

Overview

7
7
years of professional experience

Work History

Regional Manager

Jay Kay Marketing services (PVT)LTD
Colombo , Sri Lanka
02.2018 - Current
  • Developed training programs for staff to improve service delivery and customer interaction.
  • Managed cross-functional teams to ensure project alignment and execution.
  • Directed regional marketing strategies to enhance brand visibility and engagement.
  • Analyzed market trends to identify new opportunities for business growth.
  • Oversaw budget allocation for regional projects ensuring optimal resource usage.
  • Facilitated communication between departments to streamline operations and enhance efficiency.
  • Trained staff on product knowledge, customer service techniques, sales strategies.
  • Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
  • Managed regional operations including inventory control, staffing levels, logistics, customer service.
  • Provided mentorship and coaching to staff members throughout the region as needed.
  • Controlled shrink through strategic inventory management and loss prevention approaches.
  • Reviewed monthly reports from individual outlets regarding sales figures and other metrics.

Education

Bachelor of Science - Management

UCD
Dublin
08-2016

High School Diploma -

NIBM
Colombo
08-2014

Skills

  • Employee training
  • Customer service
  • Inventory control
  • Budget management
  • Market analysis
  • Project management
  • Team building
  • Sales strategies
  • Communication skills
  • Loss prevention
  • Performance evaluation
  • Cross-functional collaboration
  • Conflict resolution

Languages

Sinhala
First Language

Timeline

Regional Manager

Jay Kay Marketing services (PVT)LTD
02.2018 - Current

Bachelor of Science - Management

UCD

High School Diploma -

NIBM
Darshana Rathnayaka