Daria Gurianova
Shenzhen,SH
Summary
I'm a fast learner with a passion for technology and business development. Having lived and worked in international environments, I bring a deep understanding of global market dynamics—especially in China. With experience working in a matrixed organization, I’ve collaborated cross-functionally with sales, marketing, and tech teams to deliver measurable results. I’m driven to contribute fresh ideas, build strong client relationships, and support business growth through impactful solutions.
Overview
4
4
years of professional experience
Work History
International Marketing Specialist
Peking University HSBC Business School
02.2023 - Current
- Created and managed online advertisement campaigns (Google Ads & Meta Ads) achieving a peak CTR of 12.16% and improving the average CTR by 2.05 percentage points (GA).
- Optimized SEO implemented UX enhancements, improving organic ranking from 21.2 to 13th position and boosting overall website performance and user engagement.
- Created cross-platform digital content (videos, ad creatives) for international social media campaigns and
streamlined brand identity across channels, resulting in a 100% increase in content interactions and a 314.5%
rise in profile visits. - Planned and executed campus cultural event with 450+ attendees, enhancing public visibility and the
school's brand awareness among international students and the broader community.
Project Specialist (China Market)
ABBYY
08.2021 - 12.2022
- Spearheaded B2B market research, expanding sales channels in the insurance sector; improving
customer profiling, and increasing brand awareness. - Supported marketing initiatives and led Q3-04 B2B software sales, generating $138.4K in revenue, exceeding the target by 38.4%.
Education
Master of Arts - Management
Peking Unviersity HSBC Business School
Shenzhen01-2023
Bachelor of Arts - Asian Studies
Higher School of Economics
Moscow07-2020
Skills
Digital Marketing B2B Sales Lead Generation Cross-Cultural Communication Client Relationship Management Data Analysis Market Research Event Marketing Strategic Communication Agile Learner
Accomplishments
High Quality Award (Top 15%), Business Case Championship Cup Russia – 7th out of 3700 participants, 2021
Skills
- Sales, Marketing & Tech: Salesforce, Google Ads, GA4, Meta Ads, Gen AI, Figma, Miro, SPSS, Final Cut Pro, 剪映, Xiumi.
- Languages: Russian (Native), Mandarin (Advanced), English (C1), Korean (Basic), German (Basic).
Timeline
International Marketing Specialist
Peking University HSBC Business School
02.2023 - Current
Project Specialist (China Market)
ABBYY
08.2021 - 12.2022
Master of Arts - Management
Peking Unviersity HSBC Business School
Bachelor of Arts - Asian Studies
Higher School of Economics
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