Daniel So Shing Yau
Expert In Retail Management | Business Development | Operations Excellence
Hunghom
Summary
Professional with strong foundation in retail management, skilled in driving sales, optimizing operations, and enhancing customer experiences. Demonstrates leadership through effective team collaboration, consistently meeting and surpassing business goals. Adaptable to evolving retail environments, excelling in inventory control, staff training, and strategic planning. Renowned for reliability and results-focused approach.
Overview
17
17
years of professional experience
1
1
Language
Work History
Retail Manager
Next81 Limited (Yaichi 81GROUP)
10.2025 - Current
- Owner of various license brand from Japan partnership
- Strategic planning, site selection, project management (new stores, remodels), budget control, and ensuring projects meet brand standards from concept to completion, coordinating with internal teams (design, operations, marketing) and external partners (contractors, landlords) to execute expansion or renovation plans efficiently and profitably.
- Managing the day-to-day running of the store, including opening/closing procedures, scheduling, and ensuring a high level of cleanliness and organization.
- Supervising, motivating, and training staff to ensure excellent customer service and achieve sales targets. This also includes recruitment and performance management.
- Adjusting inventory levels and maximize revenue opportunities.
- Driving sales strategies, analyzing sales figures, forecasting future sales, and managing budgets and operational expenses.
- Ensuring the store appearance aligns with brand guidelines, optimizing product placement, and organizing sales promotions and in-store events.
- Customer Service: Dealing with customer queries, complaints, and feedback to ensure a positive shopper experience and maintain customer satisfaction.
Area Manager
CIAO international Limited
11.2024 - 10.2025
- Responsible for day-to-day management of retail stores and to deliver operational excellence
- Develop, monitor and review sales target, KPIs and operation overhead are in-line
- Analyze sales performance reports, tracking of the retail store performance, weekly sales recap and action plans
- Coordinate with internal departments and perform system UAT for the development and implementation of new systems
- Work with other Departments to ensure stock control, merchandise planning, promotion roll-out, fit out works, new store opening etc are adequate and implement seamlessly
- Plan and develop operations flow, policies & control, and SOP in order to maximize operational efficiency and staff productivity
- Coach and develop a team around ~100 frontline staff including Imported Workers
Corporate Sales Manager
Pricerite Home Limited
05.2023 - 07.2024
- As a team leader to manage all B2B accounts and develop B2B business sales channel to achieve company budgets
- Explore and develop strategies for all Tenders from Government/NGOs/SMEs
- Project leader for all Transitional Housing Projects, including Planning/Tendering/Coordination/Showroom completion/online & offline sales services
- Lead Roadshow Team to co-ordinate with different Suppliers on-site, ensure smooth operations and sales target achievement
- Plan and Execute marketing strategies between companies (internal/external)
Assistant Sales District Manager
A. S. Watson (Retail) Hong Kong Co. Ltd
06.2019 - 05.2023
- Manage 10-15 FMCG Health and Beauty stores to achieve company P&L
- Oversee all promotions, operations & stock issues between these stores
- Motivate frontline SMs to ensure consistent performance with good customer service
- Liaise with different Depts to ensure company executions are inline
- Analysis the market trend and formulate different store strategy, promotion strategy, and review P&L regularly to ensure every store with profit
- Handling store opening, closing and refit projects, as well as potential site suggestion
- Review workflows on Store IT Projects, including Mobile payments/Foodpanda/Home delivery,etc
- Staff planning, coaching and development
- Regular checking on Store Occupational safety requirements
Senior Operations Support Officer
A. S. Watson (Retail) Hong Kong Co. Ltd
02.2014 - 06.2019
- Set up multi-store operational procedures and goals
- Manage and review Store Operations Manual to ensure standards are in line
- Support all analysis/projects/reports to Sales Operations Director
- Formulate different store strategy, sales & allocation forecast, sales target
- Assist on creating and distribute a feasible Commission scheme to 250+ HK & Macau stores
- Create, Design and Manage various kinds of SAP sales report
- Act as communication bridge of stores to office or vice versa
- Handle and communicate all promotions, operations & stock issues between stores/office
- Liaise with different departments for new IT/CRM project, store training & SM conference
- Review customer comment and suggest strategies to service team for better stores service
- Provide support on Occupational safety, legal documents and other adhoc projects
Sales Analyst Assistant
Chinese Pharmaceuticals (HK) Co. Ltd.
01.2013 - 12.2013
- Prepare Sales analyses reports and CRM analyses report
- Evaluate promoter's package, promotion plan and sales target
- Lead, train and motivate a team of promoters (Mannings/Watsons and outdoor event)
- Interview, recruit and provide product training & sales technique training to promoter
- Event booking and arrangement (Food Expo, HKBPE, etc.)
- Coordination of promotion with different departments
Area Coordinator
Vita Green Health Products Co. Ltd.
09.2008 - 11.2012
- Manage and oversee the daily stores operation (6-8 stores and 6 counters, partners of JUSCO, UNY, Watson's & Mannings, etc)
- Lead, train and motivate own team to achieve the sales target
- Stores opening and closing, as well as finding new stores locations
- Event preparation and operation, setting and closing (Food Expo, HKBPE, etc)
- Promotion and target setting,constructing commission scheme
- POS coordination and implementation
- Sales & marketing analysis, preparing relevant reports
- People/Stock management and roster arrangement
Education
Certificate - Commercial Applications of Generative AI
CityU SCOPE
01.2024
Combined Certificate - Safety and Health Supervisors (Retailing)
Occupation Safety & Health Council
01.2018
Professional Diploma - Marketing and Retail Management
Hong Kong Management Association (HKMA)
01.2012
BSc (Hons) - Environmental Science and Management
CITY UNIVERSITY OF HONG KONG
01.2008
Skills
Operations management
Sales analysis
Business administration
Inventory control
Ms Office Word, Excel, PowerPoint
Power BI
SAP Business Objects
Oracle & Retek
Various POS System
NetSuite ERP
English/Chinese Typing 30 words/min
Driving License 1 & 2
Timeline
Retail Manager
Next81 Limited (Yaichi 81GROUP)
10.2025 - Current
Area Manager
CIAO international Limited
11.2024 - 10.2025
Corporate Sales Manager
Pricerite Home Limited
05.2023 - 07.2024
Assistant Sales District Manager
A. S. Watson (Retail) Hong Kong Co. Ltd
06.2019 - 05.2023
Senior Operations Support Officer
A. S. Watson (Retail) Hong Kong Co. Ltd
02.2014 - 06.2019
Sales Analyst Assistant
Chinese Pharmaceuticals (HK) Co. Ltd.
01.2013 - 12.2013
Area Coordinator
Vita Green Health Products Co. Ltd.
09.2008 - 11.2012
Combined Certificate - Safety and Health Supervisors (Retailing)
Occupation Safety & Health Council
Professional Diploma - Marketing and Retail Management
Hong Kong Management Association (HKMA)
Certificate - Commercial Applications of Generative AI
CityU SCOPE
BSc (Hons) - Environmental Science and Management
CITY UNIVERSITY OF HONG KONG
Expected Salary
HKD 42,000 per month
Availability
Negotiable