Dandan Zhong

• China market analysis and strategy, monthly China market intelligence report
• Annual China marketing activity plan, and on-line/off-line activity implementation

Key Achievements:

- Initiated and set up a unique and highly-efficient digital marketing system to solve the bottleneck of marketing in China

- Major contributor to China FFM market data analytics, forecast & trends, and strategy slide decks

- Lead the set up of China distributor data PowerBI dashboard

• Product management for next generation sequencing (NGS) portfolio
• Industrial KA management (IVD manufacturers & LDT labs)
• Supply management, by effective communication with global & local teams

Key Achievements
– Achieved >50% growth rate in top 10 KA revenue
– Differentiated pricing strategy for industrial accounts

• Manage cross-BUs&functions projects
• Market data analysis and generate strategy insights for business

Key Achievements:

– Lab Water BU China Go-To-Market Strategy project
– Flow Cytometry BU China Strategy project
– Portfolio management for big data projects

• Training calendar & training implementation to raise sales effectiveness

Key Achievements:

- Successfully lead cross training project for 300+ sales reps during company integration period

• Achieve revenue targets for ~$20M business in China
• Promote brand awareness by integrative & innovative marketing strategies
• Marketing team management (5)

Key Achievements:

- >20% CAGR for key product lines

• Coach & lead FAS team (3)
• KOL & KA management

Key Achievements:

- Excellent technical selling and presentation skills