Summary
Overview
Work History
Education
Skills
Timeline
Generic
Yanran Hua

Yanran Hua

Summary

A storyteller who blends cultural insights with actionable marketing strategies.

With international vision and cross-cultural marketing experience, I am good at planning differentiated communication strategies from the core of the brand, and landing high-quality visual content.

In-depth brand observer: long-term study of domestic and foreign brand stories and marketing practices, good at extracting creative inspiration from user insights.

Content creation generalist: outstanding aesthetics, proficient in photography, Premiere Pro, copy planning and other skills, and has passed the operation of Xiaohongshu (2600+ fans) and Tik Tok (7000+ fans) to verify the sensitivity to user preferences;

High-energy collaborative personality: extroverted and adaptable to high-intensity work, able to quickly integrate resources in cross-departmental cooperation.

In the future, I hope to combine my love for the brand with practical experience, and inject a young and differentiated creative perspective into the glorious global marketing.

Overview

2
2
years of professional experience

Work History

Photographer

Myself
05.2023 - Current
  • Captured high-quality images for various clients, ensuring alignment with their vision and branding requirements.
  • Managed all aspects of photo shoots, including planning, equipment setup, and lighting adjustments to achieve desired outcomes.
  • Developed a portfolio showcasing diverse photography styles, attracting new clients and expanding service offerings.

Marketing Intern

North American IQIYI
10.2023 - 05.2024
  • Created 10+ promotional videos/copy for YouTube, Instagram, and TikTok, increasing engagement.
  • Coordinated on-site logistics for large-scale events (e.g., "China’s New Rap" Toronto), managing vendor/attendee relations.
  • Designed incentive programs (member perks, co-branding) that secured partnerships with 12 overseas student unions and 6 local businesses, boosting North American user growth.

Editorial Assistant

Huai'an TV Station
06.2023 - 08.2023
  • Filmed and Produced 20+ news videos (150 min total) using Premiere Pro; optimized content readability, elevating average view duration.
  • Drafted 10 news articles and assisted in 30+ field reports (culture, transportation, etc.), refining interview frameworks.

Education

Bachelor of Arts - Media And Social Studies in Creative Industries

University of Hong Kong
Hong Kong
04.2001 -

Bachelor of Arts - Media Studies, Art History

University of Toronto
Toronto
04.2001 -

Skills

Photo and Video editing, Adobe photoshop

Client relations, Data analysis

Content creation, Social media marketing,

Assigning stories

Timeline

Marketing Intern

North American IQIYI
10.2023 - 05.2024

Editorial Assistant

Huai'an TV Station
06.2023 - 08.2023

Photographer

Myself
05.2023 - Current

Bachelor of Arts - Media And Social Studies in Creative Industries

University of Hong Kong
04.2001 -

Bachelor of Arts - Media Studies, Art History

University of Toronto
04.2001 -
Yanran Hua