CRYSTAL WONG

• Launched Major Products: Led end-to-end marketing strategy and execution for flagship product launches, including the Travel+ Credit Card and MCY Debit Card, from marketing proposition to market rollout.
• Strategic Partnership Management: Forged and managed key alliances with card associations and internal product teams to develop compelling value propositions, and co-marketing initiatives.
• Multi-Channel Campaign Management: Orchestrated integrated performance marketing campaigns across digital and offline channels to drive customer acquisition, activation, and portfolio growth.
• Data-Driven Performance Optimization: Monitored campaign KPIs and ROI, utilizing analytics to optimize strategies, and maximize the impact of marketing spend.

Product: Travel+, MCY Debit Card, enJoy Card, MMPower, Mortgage, and Loans

• Identified new business opportunities through market research and analysis, contributing to company growth.
• Maintained a deep understanding of industry trends, offering valuable insights to both clients and internal teams.
• Mentored junior account managers, fostering their professional growth and skills development within the company.

• Awarded as Excellent Employee
• Acts as core account servicing contact for Digital Marketing (CRM, Dot.com, Data Management & Analytics and E-shop Team) to the key client and synergize communication messages across teams to ensure effective communication.
• Provide integrated and strategic CRM directions to client business with in-depth understanding of client business both internal dynamics and market dynamics.
• Implement cross-functional campaign materials for client promotional program (eg: TVC production, DOOH content etc)
• Key Clients: Samsung Hong Kong, Lee Garden Associations, Chinachem Group(Central Market)

• Maintain the WeChat and Weibo social platforms of Clé de Peau Beauté, Fresh, bareMinerals, and Pacific Place, and develop the social media calendar, fan-building strategies, community management, KPI projection, budget management, reporting, digital trends, and competitor analysis for the client.
• Leverage the technology to develop the brand’s online loyalty program to create a deeper connection with consumers and encourage repeat patronage by providing all-around advertising and segmenting the audience in the WeChat community.
• Drive redemptions and inbound visitor store traffic with a comprehensive O2O strategy through the WOM spread by a holistic influencer strategy built on RED, WeChat, Weibo, and H5 development.

Key Clients: Clé de Peau Beauté, Fresh, bareMinerals, Pacific Place, Dior Beauty, Chanel Beauty, Givenchy Beauty, Yves Saint Laurent Beauty, Girard-Perregaux, IT China.

• Deploy integrated digital marketing strategies that generate business from idea formation, brief preparation, agency liaison, to production follow-up, aligned with the company's goals and objectives.
• Assist in strategic ATL and BTL advertising for in-house projects, including marketing collaterals, online and offline materials, and PR event management.

Responsible Mall: The Peak Galleria and Kornhill Plaza.

• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.