CRYSTAL SZETO
Marketing & Communications
Hong Kong
Summary
With 15+ years of experience in the marketing and communications field, I bring a senior level of expertise and a keen attention to detail. Throughout my career, I have honed my management skills, making me well-equipped to handle complex projects and lead teams effectively. Interacting with individuals from diverse backgrounds has always been a strength, particularly during my time working abroad. These experiences have not only enhanced my ability to communicate with customers but also fostered a natural inclination towards teamwork. Thriving on problem-solving, I am eager to embark on a dynamic and challenging career within your esteemed company.
Overview
17
17
years of professional experience
Work History
Marketing & Communication Lead, Greater Bay Area
Arcadis Hong Kong Limited
2020.01 - Current
- Manage development of publicity strategies and programmes with the goal of enhancing the company's reputation and raising its profile through media advertising, publicity and sponsorship
- Liaise with various internal business units and effectively work with team and Global Center of Excellence to produce Corporate Literatures, including Corporate Campaign, Video, Brochure, Poster and Digital / Social Media development (Website / App / SharePoint / LinkedIn / WeChat / Instagram / X / Instagram etc.)
- Manage corporate/international events, result announcement, town hall / annual general meetings, charity events, etc, and coordinates all event logistics
- Handling all external / internal communication messages plus risk management, prepare internal quarterly staff magazine and act as the brand guardian to develop and control the company's Corporate Identity
- Managing a local team, prepare the department budget and work closely with the leadership team
- Working closely with Global Marketing & Communications Team and Asia Regional Team (Greater China and Philippines)
- Approaching Potential Clients and Handling Project Technical Proposals and Fees Submission
- In-charge Company Office Renovation & Move
- In-charge Company Re-name/ Re-branding campaign plus Website/SharePoint New Launch - From Davis Langdon & Seah to Langdon & Seah (Re-name/ Re-branding) - From Langdon & Seah to Arcadis (Re-name/ Re-branding)
Senior Marketing & Proposal Manager, HK & Macau
Arcadis Hong Kong Limited
2018.01 - 2019.12
Strategic & Proposal Manager, Asia
Arcadis Hong Kong Limited
2017.01 - 2017.12
Senior Corporate Communications Manager
Langdon & Seah Hong Kong Limited
2015.06 - 2016.12
Corporate Communications Manager
Langdon & Seah Hong Kong Limited
2013.06 - 2015.05
Communications Executive
Davis Langdon & Seah Hong Kong Limited
2011.09 - 2013.05
Marketing Manager
Hong Kong College of Engineering
2007.12 - 2011.05
- Manage Marketing Budget Plan while Achieving Business Target
- PR, Built Long Term Partnerships with the Key Accounts
- Provide Quality & Professional Advice to Corporate on their Requires
- Manage Execution of all Marketing Activities including ATL/BTL & E-Commerce
- Coordinate National Exhibitions/Events/Seminars & Travel for Overseas works
- Leading a Small Team in order to Achieve and Commit Clients Communication
- Developed and Expanded Oversea Markets in Macau and Mainland China - Forecasted to achieve 30–50% Revenue of total
Education
Master of Science - Management
The Hong Kong Polytechnic University
2001.04 -
Bachelor of Arts - Integrated Marketing & Communication
City University of Hong Kong
2001.04 -
Associate of Arts - Legal Studies
HKU SPACE Community College
2001.04 -
Skills
Teamwork and communication
Computer skills
Positive attitude
Problem-solving
Multitasking
Reliability
Other
- Date of Availability: Two Months’ Notice
Timeline
Marketing & Communication Lead, Greater Bay Area
Arcadis Hong Kong Limited
2020.01 - Current
Senior Marketing & Proposal Manager, HK & Macau
Arcadis Hong Kong Limited
2018.01 - 2019.12
Strategic & Proposal Manager, Asia
Arcadis Hong Kong Limited
2017.01 - 2017.12
Senior Corporate Communications Manager
Langdon & Seah Hong Kong Limited
2015.06 - 2016.12
Corporate Communications Manager
Langdon & Seah Hong Kong Limited
2013.06 - 2015.05
Communications Executive
Davis Langdon & Seah Hong Kong Limited
2011.09 - 2013.05
Marketing Manager
Hong Kong College of Engineering
2007.12 - 2011.05
Master of Science - Management
The Hong Kong Polytechnic University
2001.04 -
Bachelor of Arts - Integrated Marketing & Communication
City University of Hong Kong
2001.04 -
Associate of Arts - Legal Studies
HKU SPACE Community College
2001.04 -