Crystal Chung
Sr. Marketing Executive
Summary
- Creative, energetic and results-driven marketing professional with expertise in executing multi-channel marketing campaigns, leveraging social media, content creation, and digital marketing strategies to drive brand awareness, customer engagement, and business growth.
- Experienced in collaborating with cross-functional teams and delivering exceptional customer service.
- Effective communicator with strong attention to detail and able to work independently.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Senior marketing executive
Lacess Limited ( KIBO )
12.2022 - Current
- Orchestrate 15+ successful events to boost brand visibility, engagement, and sales
- Pioneer brand's expansion in China through social media and e-commerce, driving 152% follower growth and increased market penetration
- Manage global social media channels with 9,200+ followers, ensuring consistent brand messaging and community nurturing
- Execute content marketing strategies, creating Chinese content and maintaining brand voice consistency across channels
- Design visually compelling marketing collateral using Photoshop and Canva, maintaining brand consistency
- Coordinate cross-functional teams and assist in KPI tracking and analysis for data-driven decision-making and strategic planning
- Manage programmatic advertising on Zalora and Pinkoi, optimizing budget and performance for cost-effective customer acquisition
- Oversee Shopify website content, including product listings, content creation, inventory and order management, and KPI analytics reporting
- Provide exceptional customer service and implement WhatsApp API and email marketing for lead nurturing and customer loyalty
- Assist in PR efforts through copywriting, Chinese press releases, and social media engagement to enhance brand visibility
Personal Assistant to CEO
OliveX (HK) Limited
07.2021 - 12.2022
- Support the marketing team on projects e.g
- E-newsletter, social media content of KARA Smart Fitness, day-to-day channel management of Dose Token, create and set up channels, press release translation and content translation of RCFC NFT project
- Provide a full spectrum of secretarial and administrative supports in business activities and handle business correspondences
- Organize company events, office management and handle travel arrangements for the CEO and teams
- Manage hotels, flights, visas, etc
- While minimizing costs
- Plan, coordinate and ensure the CEO's schedule is followed and respected.
marketing support assistant
HK Recycles Limited
03.2019 - 11.2020
- Being the only marketing staff in the company to oversee all social media marketing campaigns, resulted in increasing Likes in Facebook
- Planned, organized and executed various public recycling events, such as Heroestoo, Sweden’s National Day
- Designed recycling workshops for educational clients (e.g
- Bioderma, Aesop) and delivered up to 3 workshops as an instructor
- Prepared marketing and corporate communication materials including promotion pitch, e-newsletters, presentation, project media content, copywriting, design, translation and photography
- Analysed market demand and customer behaviour
- Delivered excellent customer services such as maintaining customer relationship, responding to clients’ enquiries and handling logistics arrangement
- Performed daily operation tasks and maintain data regarding clients’ recycling material and transactions in the computer system.
Education
Bachelor Of Arts In English ( Honours ) - English & Electives in Business
The Hang Seng University of Hong Kong
2018
Skills
Event management
Availability
2 Weeks’ Notice
Last Salary
Basic HK$ 22,680 + Discretionary bonus
Personal Information
Expected Salary: HK$ 25,000 - HK $26,000 / month (negotiable)
Timeline
Senior marketing executive
Lacess Limited ( KIBO )
12.2022 - Current
Personal Assistant to CEO
OliveX (HK) Limited
07.2021 - 12.2022
marketing support assistant
HK Recycles Limited
03.2019 - 11.2020
Bachelor Of Arts In English ( Honours ) - English & Electives in Business
The Hang Seng University of Hong Kong
Similar Profiles
Maddie KimMaddie Kim
Server at KiboServer at Kibo
Tony CullenTony Cullen
Head of Sales Development at KiboHead of Sales Development at Kibo
VICTORIA ANUNGOVICTORIA ANUNGO
Digital Communication Executive at Kibo Africa LimitedDigital Communication Executive at Kibo Africa Limited
Lin JadaanLin Jadaan
Senior Marketing Executive at The Walt Disney CompanySenior Marketing Executive at The Walt Disney Company
Mariam TarekMariam Tarek
Senior Marketing Executive at Dr. Sulaiman Al-Habib Medical GroupSenior Marketing Executive at Dr. Sulaiman Al-Habib Medical Group