Connie K. Chan
Senior Communications Manager
Summary
A results-driven communications professional with robust experience in strategizing and executing impactful communication plans across PR agencies, corporate environments, and multinational corporations. Excel in media relations, content creation, and crisis management, with a strong focus on team collaboration and adaptability to meet evolving organizational needs. Background includes developing effective PR and social media strategies, managing regional campaigns, and executing events, which have driven significant audience engagement and brand awareness. Hold a Bachelor of Arts (Honours) degree in English Language and Literature and maintain a dedicated, self-motivated, and positive professional attitude. As a people person with strong multicultural communication skills, Thrive in diverse settings, aiming for business excellence through effective stakeholder management and innovative approaches.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Senior Communications Manager
Wharf Hotels
06.2021 - Current
- Implemented social media and PR strategies that drove audience engagement and brand awareness for Marco Polo Hotels, Niccolo Hotels, and Maqo Hotels of Wharf Hotels (17 properties in total).
- Spearheaded public relations efforts, leading to increased media exposure and positive sentiment through integrated projects. Examples include:
Niccolo Hotels' Persona N project
Marco Polo Re-brand project
Maqo Hotels brand and hotel launch in 2023. - Achieved a 30% increase in social media followers across all platforms, meeting the annual target through engaging initiatives.
- Developed strong relationships with key industry influencers and media in the regions, expanding the company's network and reach through:
Press trips, media interviews, first-ever media events at Wharf Hotels with 50+ leading media attendance in 2025. - Mentored individual hotel teams and junior team members, fostering a positive work environment and promoting professional growth.
- Led the handling of the PR agency for Maqo Hotels' launch project and the social media agency for daily social media efforts.
- Directed the production of engaging multimedia content such as videos, images, and newsletters to enhance storytelling capabilities.
- Managed the efficient usage of the communication department's annual budget.
- Handled crisis management.
PR and Social Media Manager
Expedia Group
01.2019 - 12.2020
- Developed and implemented regional brand PR and social media strategies.
- Managed Hotels.com APAC (Hong Kong/Taiwan/Japan/Korea) brand communications.
- Led major regional and global PR and social campaigns to achieve brand objectives, increasing brand awareness and favorability.
- Collaborated with the APAC brand team to develop the overall brand strategy.
- Managed four APAC PR and two social media agencies.
- Managed the annual budget.
- Managed crisis communications on brand social media and media requests.
- Organized brand's first Pride Parade sponsorship in Taiwan, reaching 200k participants.
- Planned Bellpug Land room launch event in Korea at Vista Walkerhill Seoul Hotel in early 2019, introducing brand mascot Bellpug in Korea and leveraging family trip focus in region.
- Led #Taste of Travel campaign in Korea, Japan, Hong Kong, and Taiwan during Covid-19 period as APAC's first lockdown-lifted campaign, achieving over 24 million total earned impressions and 320k views on partnered influencers’ social media platforms.
- Launched #Canine Critics global campaign in APAC to encourage social media UGC content, asking people to explain why their pets should be hotel Canine Critic, and substantiated campaign messages by leveraging APAC survey data on travelers’ preference to travel with pets.
Senior Account Manager
Petrie PR
02.2012 - 01.2019
- Client management and event organization: Manage accounts for luxury hotels and lifestyle brands including Swire Hotels, Belmond Hotels, Alila Hotels and Resorts, The Datai Langkawi, etc.
- Leader of a team and internal communication lead for regional offices (China, Singapore, and Indonesia).
- Develop and maintain strong print, digital, and influencer relations.
- Maintain excellent client and partner relationships.
- Press release and creative writing.
- Business development by reaching out to potential clients.
- Organize and host media events and client interviews in servicing markets.
- Organize and escort press trips to global destinations.
- Achieved strong A-list print and social media coverage for clients.
- Organized 15+ successful media trips resulting in major hotel and travel features on A-list media.
- Experienced in 5+ property openings with a strategic approach.
E.g., Swire Hotels openings in Chengdu, Beijing, and Shanghai / Alila Resorts in China.
Public Relations Assistant
Bonvivant & Bellavita Ltd
09.2011 - 01.2012
- Support VIP and socialite event organization.
- Assist in organizing events for fashion brands and NGOs, such as: Chopard, Salvatore Ferragamo, Sergio Rossi, Links of London, HKJDA, etc.
- Write press releases.
- Design invitations.
- Manage media and VIP database.
Education
Bachelor of Arts - English Language And Literature
Hong Kong Baptist University
Hong Kong 09.2009 - 07.2011
Skills
Marketing communications
Social media strategy
Content development
Video content production
Project management
Branding management
Corporate communications
Media relations
Press releases
Crisis management
Timeline
Senior Communications Manager
Wharf Hotels
06.2021 - Current
PR and Social Media Manager
Expedia Group
01.2019 - 12.2020
Senior Account Manager
Petrie PR
02.2012 - 01.2019
Public Relations Assistant
Bonvivant & Bellavita Ltd
09.2011 - 01.2012
Bachelor of Arts - English Language And Literature
Hong Kong Baptist University
09.2009 - 07.2011
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