Yan Pui Clara So

Highlight On Digital Marketing:

• Making enhancement and daily optimizations: GOOGLE and BING ads analysis and Ads Manager, Facebook advertising and programmatic display.
• Managing all ITeSHOP's digital campaigns, budget spending in GOOGLE Ads, and Social Media has been improved 50% in 1 year. ROA has an increased of 30%. I have planned for The Ultimate Sale to reach 2.9M target sale in 8 days through digital performance platforms, including SEM, Shopping ads, Video ads, DSP, Affiliate and more.
• Managing Marketing materials and content. Working closely with creative team to generate interesting marketing ideas. On-site covering From upper funnels to lower funnels advertisements.
• Identified issues, analyzed information and provided solutions to problems.
• Developed team communications and information for meetings.

• Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Gained understanding of goals, objectives and processes to meet client business needs.
• Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.

• Responsible of brand marketing for brands: Dr. Ci:Labo and LaboLabo
• New product launch & KOLs event management, Social account contents
• Retail in-store campaign & VM management .Managing creative agency in daily operation, monitoring jobs and request's process
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.

• Beauty column editor, I was responsible to produce content on beauty products / fashion trend for social platforms.
• Such as: video production and photo editing, shooting.
• Applied current editing and photography tools to tell great stories

• Being a part of the PR team, i placed my effort to assist operation team
• Fashion Show, Launch event etc.
• Managed event logistics and operations.