Diving
Cindy Yin
Food Consultant
Discovery Bay
Summary
Personable and creative with strong orientation toward strategic thinking and problem-solving. Possesses deep understanding of market research and consumer behavior, along with expertise in digital marketing and campaign planning. Capable of driving innovative marketing strategies that deliver measurable results.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Product Marketing Strategist
Qualifood Asia
07.2019 - Current
- Providing marketing consulting services for Food Brand owners
- Services mainly involve driving business growth through budget planning and digital marketing
- Extensive experience in product development through constant market analysis
- Other projects include implementing suitable marketing strategies based on brand positioning and trend
- Key achievements including achieved over 100% digital sales growth by optimizing campaign strategies and targeting
Business Development Consultant
TrustMe Chain Co. Ltd.
09.2018 - 03.2019
- Offer advice and expertise to organizations to help them improve supply chain operation efficiency and enhance product safety through the use of blockchain technology
- Introducing the use of blockchain technology to enhance product safety
Industry Engagement Manager
GS1 Hong Kong
03.2016 - 01.2018
- Developing Corporate Food Initiatives and promoting them with relevant institutions and key market players
- Engaging industry stakeholders, government bodies, institutes and technology providers to identify industry needs and develop solutions based on GS1 Global Standards
- Representing HK in APEC Policy Partnership in Food Security (PPFS) meetings and workgroups
- Planning the overall Food Industry Engagement strategy for lead generation and execution by developing Industrial Engagement contents (including food safety news and regulatory updates) and value propositions as well as a network of key Business Development contact
Marketing Manager
Denis China Co. Ltd
01.2011 - 05.2015
- Led the Marketing Department in developing branding strategies for corporate food brands portfolio within Greater China Region (China, Hong Kong, Taiwan and Macau)
- Implement marketing plans through preparing presentations to potential customers, organizing exhibition fairs and client banquets, working with agencies to create ATL & BTL promotions, planning and executing digital marketing campaigns to increase customers' engagement to the company website and social media
- Reviewed range selection reflecting market researches outcomes, worked with both internal R&D and suppliers' teams in developing new products for target retailers
- Planned and managed company's budget for above/below the line promotions
- Developed design ideas and providing design briefs to in-house/external agencies working under the marketing team
- Influenced decisions on packaging/design in consideration of technical (size, shelf life, labelling law requirements), marketing (attractiveness, nutrition claims) and cost variables
Education
Master of Science - Food Safety Managment
Cardiff Metropolitan University
Bachelor of Science - Food Nutrion and Health
University of Brish Columbia
Skills
Social media strategy
Product launches
Creative direction
CRM management
Interests
Painting
Cooking
Timeline
Product Marketing Strategist
Qualifood Asia
07.2019 - Current
Business Development Consultant
TrustMe Chain Co. Ltd.
09.2018 - 03.2019
Industry Engagement Manager
GS1 Hong Kong
03.2016 - 01.2018
Marketing Manager
Denis China Co. Ltd
01.2011 - 05.2015
Bachelor of Science - Food Nutrion and Health
University of Brish Columbia
Master of Science - Food Safety Managment
Cardiff Metropolitan University
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