Chun Yip (Louis) LI

Ptarmigan Media is built on one goal, to service financial services advertisers at a global and local level. As the media landscape has evolved, connecting to global audiences has become more complex. For over 25 years, we have continued to grow and innovate, delivering exceptional service and solutions our clients expect.

• Foster and grow senior client relationships to uncover business development and build sustainable omnichannel activities
• Drive new business pitches and onboard regional clients to accommodate respective market landscapes
• Tailor campaign architectures to connect assets managers, fund managers, private banks, and warrants issuers with global investors, mainly focusing on APAC & EMEA regions. Success in doubling up the YoY conversion figures for a warrant client
• Co-build company learning modules to enrich Ptarmigan Academy as APAC knowledge-sharing hub
• Implement data-led digital strategies and integrate CDPs & DMPs to equip investor-led financial services in the post-cookie world
• Grow and manage team of five, enabling them with omnichannel strategy, data management, and campaign delivery

• Champion on campaign integrated strategy, consumer insight, measurement and ROI optimization to connect with client business results
• Translate and deploy global communication strategies to Hong Kong market
• Activate affiliate programs out of media channel to outreach audience and e-commerce growth. Success to drive 39% quarterly growth on conversion number for telecom client.
• Lead a team of two to deliver integrated campaigns across traditional and digital channels
• Account portfolio: Dyson Limited, China Mobile Hong Kong, Airstar Bank, Atome

• Oversee and champion on performance and paid media across Hong Kong & APAC offices
• Enable the agency to engage with clients and prospects with the paid channel strategy
• Develop the campaign strategy for client briefs and RFPs
• Set up the regional paid social hub and streamline the workflow for Sunkist APAC to drive operational efficiency
• Lead a team of three to deliver integrated digital campaigns
• Equip the broader team across offices with social and paid media capacities
• Assisted in establishing Partner Strategy for Edelman to drive organization efficiencies - a global initiative to identify and recommend Commstech partners and tools
• Supported the launch for the first blockchain-enabled medicine provenance application help combating counterfeit medicine - eZTracker from Zuellig Pharma