CHRISTINE HOI KI CHEUNG
Associate Media Manager
Hong Kong
Summary
Strategic media leader with over 6 years of experience delivering full-funnel strategies across luxury, FMCG, B2B, and real estate sectors. Proven expert in scaling complex, multi-market campaigns across APAC, China, Europe, and North America, with a track record of driving high-impact results, including a 500% sales increase and a prestigious media industry award. Adept at dissecting market trends to engineer high-performing media mixes and proactively identifying innovative opportunities to maximize client ROI and maintain a distinct competitive edge.
Overview
7
7
years of professional experience
Work History
Community Lead (Part Time)
Yoga Movement
Hong Kong
03.2025 - 12.2025
- Campaign Lifecycle Management: Managed marketing operations, including creative direction, social media, website, CRM management, and strategic brand partnerships.
- Event & Talent Coordination: Executed high-visibility brand events by managing influencer partnerships, venue logistics, and seamless on-day operations.
- High-Touch Customer Relations: Optimized the frontline customer experience to ensure high satisfaction rates and long-term brand advocacy.
- Growth Marketing: Developed and deployed promotional sales strategies for the wellness sector, successfully driving lead generation and studio traffic.
Associate Digital Manager
Assembly Global
Hong Kong
01.2023 - 01.2024
- Integrated Campaign Ownership: Led the full-funnel media strategy for Clarins HK, successfully integrating online and offline channels to achieve dual brand-building and performance objectives.
- Performance & ROI Maximization: Directed ad execution to maximize financial outcomes, consistently driving client eCommerce and offline revenue, ROAS, CPA, and CVR%.
- Award-Winning Results: Led a product relaunch and branding campaign that won a media award and resulted in a 500% increase in client sales.
- Business Growth Support: Supported product planning and leveraged strategic media alignment to contribute directly to upselling new business opportunities
- Data-Driven Optimization: Conducted continuous monitoring and data analysis to provide actionable insights and next-step solutions for sustained campaign performance improvement.
- Team & Talent Development: Assisted in monitoring and mentoring junior team members, including developing and leading cross-team training initiatives.
Associate Media Manager
Dentsu International - Iprospect
Hong Kong
04.2021 - 01.2023
- Strategic Account Delivery: Managed multi-brand portfolios, demonstrating versatility across diverse client needs, to ensure 100% client satisfaction and successful delivery against expectations for premium accounts, including Peninsula Hotel, Tory Burch, and Burberry, Shiseido Group, British Council, SAS.
- Digital Performance Leadership: Drove execution and optimization across digital channels (Paid Social, YouTube, Programmatic, SEM) with focus on performance metrics, consistently maximizing client Revenue, ROAS, CPA, and CVR%.
- Regional Market Experiences: Maximize and analyzed performance across multiple key markets (China, APAC, US, EU region), utilizing data to generate actionable post-campaign insights and propose strategic next-step solutions.
- Team Development & Efficiency: Assisted in mentoring and monitoring junior team members, contributing to the development of skills while ensuring high operational quality and efficiency across the team’s workload.
Senior Planner
OMD Hong Kong
Hong Kong
03.2021 - 04.2021
- Campaign Ownership: Served as Account contact for major clients (Swire Properties, Vitasoy, Estee Lauder, Mercedes Benz), directing all media planning, execution, and comprehensive post-buy analysis.
- KPI Optimization: Rigorously analyzed multi-source data (market, audience, competitive) to model and determine the optimal omnichannel media mix, maximizing campaign performance and client KPI.
- Full-Funnel Expertise: Executing seamless strategy for full-funnel campaigns focused on both brand building and engagement.
- Market Intelligence: Conducted deep-dive competitive and media trend analysis to proactively identify emerging opportunities and position client strategies ahead of industry benchmarks
- China Solution: Develop media strategies for the China tourist segment, including planning and activation across platforms like Xiaohongshu, WeChat, and programmatic networks, demonstrated by my work for clients such as Swire Properties.
Media Planner
OMD Hong Kong
Hong Kong
11.2019 - 02.2021
Media Executive
OMD Hong Kong
08.2018 - 10.2019
Education
BBA - Marketing, Media Communication
City University of Hong Kong
Hong Kong01.2018
Secondary School -
St Clare’s Girls’ School
Hong Kong01.2014
Skills
Project management
Strategy development
Omnichannel Media Planning
Digital marketing
Market research
Budget Management
Digital Media Execution & Optimization
Performance Analysis
Team leadership
Client relationship management
Account management
KPI monitoring
Timeline
Community Lead (Part Time)
Yoga Movement
03.2025 - 12.2025
Associate Digital Manager
Assembly Global
01.2023 - 01.2024
Associate Media Manager
Dentsu International - Iprospect
04.2021 - 01.2023
Senior Planner
OMD Hong Kong
03.2021 - 04.2021
Media Planner
OMD Hong Kong
11.2019 - 02.2021
Media Executive
OMD Hong Kong
08.2018 - 10.2019
BBA - Marketing, Media Communication
City University of Hong Kong
Secondary School -
St Clare’s Girls’ School