KARIN KING LUN CHO
Marketing And Event Professional
Summary
Insightful Marketing and Event Professional with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Key expertise include:
- B2B & B2C Event Management
- O2O VIP/Members' Events (Scale from 2 to over 200,000 pax)
- O2O Marketing
- Marketing Material Production and Content Building
- Database Management
- Sales Support
- Market Research and Analysis
- Marketing Plan Development
- Brand-building strategies
- Product and Brand Promotion
- Customer Relationship Management (CRM)
- Market Research Analysis
- Social Media Marketing
- Relationship Building
- SEO Optimization
- Written Communication
- Analytical Thinking
- Budget Forecasting
- Effective Time Management
- Problem-solving abilities
- Teamwork and Collaboration
- Budgeting and Allocation
- Multitasking Abilities
- Cross-departmental Alignment
Overview
15
15
years of professional experience
9
9
years of post-secondary education
Work History
Marketing Manager
SPECTRA Technologies Holdings Co., Ltd.
04.2022 - 03.2024
- Conducted market research to identify new opportunities and target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Proven track record of successfully managing and coordinating multiple projects, resulting in seamless execution and achievement of project objectives.
- Exceptional organizational skills demonstrated through overseeing various aspects of exhibitions, including booth design, promotional materials, and on-site logistics.
- Strong collaboration and stakeholder management abilities, ensuring effective coordination with internal teams, card scheme partners, and external vendors.
- Results-oriented social media strategist, leveraging platforms such as Facebook, Instagram, and LinkedIn to enhance brand visibility and drive engagement.
- Skilled in website content editing, keyword optimization, and website revamp, effectively improving performance and user experience.
- Demonstrated expertise in launching e-commerce and payment link services, including marketing initiatives and cross-functional collaboration.
- Excellent project management skills showcased through successful video production, merchant interviews, and contract renewals.
- Detail-oriented and problem-solving mindset, maintaining records, managing inquiries, and coordinating stocker production.
- Strong communication and presentation skills, delivering impactful AWS presentations and contributing to newsletters and event management.
- Proactive in conducting customer surveys, generating sales reports, and collaborating with technical support teams for continuous improvement.
- Resourceful and adaptable, contributing to the successful launch of new products, including leaflets, sales kits, and product videos.
Assistant Event Marketing Manager
Messe Frankfurt (HK) Limited
01.2018 - 11.2021
- B2B event management - logistics: To organize, prepare and arrange for the onsite events mainly in Guangzhou, Shanghai in China and Bangkok in Thailand
- VIP events (online & offline): To organize, prepare and arrange for the onsite, in-person VIP lounge and business matching events during the exhibition periods
- To organize, prepare and arrange for the online business matching events at designated periods
- Client retention: To maintain good relationships with all VIPs, members, supporters in both mainland and overseas
- Marketing materials (flyer, EDMs, social media, badges, website, onsite and other printed matters): To handle the design and liaise with designers on all of the promotional materials, to draft in both Chinese and English for the contexts
- Comprehensively handle the website set up and updates using AEM system
- Chinese - English translations: To handle all Chinese - English translations in tight timelines and deliver in a timely fashion
- Database management: To handle all sales, VIPs and members' data using CRM system, including collection, input-output, updates, analysis, reports, etc
- To work closely with sales team: To support sales team in an all-rounded fashion
- To handle admin jobs and ad-hoc tasks when required.
Assistant Marketing Manager
The Chinese Manufacturers' Association of Hong Kong Exhibition Services Limited
04.2017 - 12.2017
- To design, structure, write contents and provide design wild frames for all promotional materials including printed matters, website, social media channels
- To be in charge of all the planning, logistics and executions of Press Conferences
- To collaborate with the Public Relations Team to maintain a good relationship with media
- To organize the media tours before and during expos
- To work with Operation Team closely to ensure a smooth running of all programs and expos
- To work closely with Sales Team for the best booth location planning and executions
- To be in charge of the setting up and operations of the company booths during expos
- To liaise with various parties for different marketing collaborations
- To complete and execute the marketing plans and budgets for all exhibitions
- To be in charge to liaise and the on-site logistics with artists and promotion ambassadors
- To consolidate the exhibitors and visitors' databases and to develop possible CRM programs
- To investigate and study the marketing trends in the markets
- To be in charge of the on-site part-time staffs
- To be in charge to liaise with various government officials in China for every expos and side collaborations when necessary.
Assistant Digital Marketing Manager
homebb Limited
12.2016 - 01.2017
- To be in charge of all marketing duties such as promotions and advertising campaigns
- To design, structure, write content for all promotional materials including website, social media channels
- To complete and execute the marketing plans and budgets for pre-launch and official launch
- To work closely with Operations Department for a smooth and consistent outlook and user interfaces on website, user system and backend system
- To work closely with Design Department for an outstanding and unique appearance on all promotional materials, and to meet various deadlines
- To liaise with external parties regarding all promotional materials, marketing campaigns and other foreseeable projects.
Assistant Marketing Manager
The Hong Kong Philharmonic Society Ltd.
10.2014 - 10.2016
- To be in charge of all marketing duties such as promotions and advertising campaigns
- To handle social media including Facebook, Instagram, Twitter, Weibo and E-newsletters
- To identify, plan and comprehend the possible effective marketing collaborations and campaigns with outside parties
- To be in charge of the logistics of various patron events, free concerts, annual outdoor event (Swire Symphony Under the Stars with over 100,000 audience per event) and other special events
- To maintain good relationships with various internal and external parties including other arts groups, corporates, marketing partners
- To identify possible new marketing partners and to explore the best ways for win-win solutions
- To expand the audience base
- Budget control of various expenditures within the department, and to submit the budget planning once per year
- Website updates and maintenance
- To ensure the smooth run of the concerts including taking care of front of house
- To cooperate with various departments
- To handle ticket sales and ticketing issues including offering group ticket offers to target audience
- To boost ticket sales by cold calling to target audience
- To handle daily admin tasks including news clipping, meeting agendas, to monitor daily ticket sales, maintenance of various venue promotions
- To assist in graphic designs of various promotion materials
- To assist in weekly team meeting
- To monitor and be in charge of the duties of Marketing Officer, Interns and Part-time officers
- To make the season trailer.
Marketing Manager (Contract)
City Chamber Orchestra of Hong Kong
08.2013 - 09.2014
- To be in charge of all marketing duties such as promotions and advertising campaigns
- To handle social media including Facebook, Instagram and E-newsletters
- To make the season trailer
- To write press releases and follow up with press and media
- To invite press and media to the events, and to maintain good relationships with them
- To do marketing and various research including artists and their merchandise and target on potential sponsors for the concerts
- To look for and cooperate with potential and existing sponsors and to maintain positive relationships with them
- To expand the sponsorship base
- To assist in sponsor-related events such as artist luncheons, VIP cocktail receptions, private events for sponsors and other related events
- To expand the audience base
- To ensure the smooth run of the concerts including taking care of sponsors and VIPs, front of house and merchandising
- To handle ticket sales and ticketing issues including offering group ticket offers to target audience
- To boost ticket sales by cold calling to target audience
- To handle daily admin tasks including various contacts with Leisure and Cultural Services Departments and customer services
- To prepare for reports of ticket sales, internal sales, merchandise sales incomes, flyer placement exchanges and minutes of meetings
- To coordinate various meetings between CCOHK and sponsors, board members, Hong Kong Arts Development Council and so on
- To do graphic design for the tickets of masterclasses, other related events which do not use URBTIX system, and to design for the merchandise posters and other relevant issues.
Assistant Marketing Officer; Licensed Senior Consultant; Licensed Consultant
Convoy Financial Group
11.2011 - 05.2013
- To provide financial advices to clients
- To assist in organizing marketing activities and events
- To prepare E-newsletters
- To proofread and translate proposals for both local and overseas clients and team members when necessary
- To explore possible ways of expanding the client base
- To attend, assist and organize trainings
- To attend legally required trainings.
Assistant Editor; Project Assistant
Computer and Technologies Solutions Ltd.
12.2009 - 11.2011
- Assistant Editor: To report to the Chief Editors
- To prepare meeting materials in both English and Chinese
- To assist the Marketing Director during meetings with Hong Kong Trade Development Council and local and overseas developers
- To organize the events by Hong Kong Trade Development Council
- To edit the products on the website
- To translate the documents sent by the local and overseas developers
- To assist in trade fairs and exhibitions when necessary
- Project Assistant: To organize the events by Hong Kong Trade Development Council
- To edit the products on the website
- To assist in daily routines of Project Officers and Managers
- To translate the documents sent by the local and overseas developers
- To be the team leader during trade fairs and exhibitions.
Sales and Marketing Executive (3-month Contract)
Cellarmaster Wines
05.2009 - 07.2009
- To organize the wine tasting events and other marketing activities
- To edit the E-newsletters
- To prepare the meeting materials and attend meetings with various wine producers from overseas and both local and overseas partners
- To translate and proofread the descriptions of newly imported wines from wine producers
- To cater and keep a good relationship between clients and the company
- To contact the wine providers
- To handle wine sales.
Programme Assistant (Internship)
Hong Kong Arts Centre
10.2008 - 04.2009
- Devised and implemented processes and procedures to streamline operations.
- Streamlined office processes for improved efficiency and time management through regular organization and filing.
- Collaborated effectively with team members across departments, fostering a cohesive work environment conducive to accomplishing shared objectives.
- Gathered, organized and input information into digital database.
- To be responsible for proofreading and translating articles for interviews and ArtMap.
- To assist in the publications of materials for IFVA2009 including photography, video productions, events and interviews.
Education
Bachelor of Arts - Comparative LiteratureMedia and Cultural Studies
The University of Hong Kong
09.2006 - 05.2009
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Ying Wa Girls' School
09.1999 - 05.2006
Endorsers
- Ms. Vennie Ho, The Hong Kong Philharmonic Society Ltd., Executive Director, 2721 2984
- Ms. Leanne Nicholls, City Chamber Orchestra of Hong Kong, Founder & Artistic Director, 2864 2154
- Mr Kevin Tse, Convoy Financial Group, Associate Director, Provide upon request
Personal Information
- Date of Birth: 05/28/87
- Nationality: HKSAR
- Driving License: Yes
Expected Salary
HKD 42,000 up (negotiable)
Available Date
Immediate
Timeline
Marketing Manager
SPECTRA Technologies Holdings Co., Ltd.
04.2022 - 03.2024
Assistant Event Marketing Manager
Messe Frankfurt (HK) Limited
01.2018 - 11.2021
Assistant Marketing Manager
The Chinese Manufacturers' Association of Hong Kong Exhibition Services Limited
04.2017 - 12.2017
Assistant Digital Marketing Manager
homebb Limited
12.2016 - 01.2017
Assistant Marketing Manager
The Hong Kong Philharmonic Society Ltd.
10.2014 - 10.2016
Marketing Manager (Contract)
City Chamber Orchestra of Hong Kong
08.2013 - 09.2014
Assistant Marketing Officer; Licensed Senior Consultant; Licensed Consultant
Convoy Financial Group
11.2011 - 05.2013
Assistant Editor; Project Assistant
Computer and Technologies Solutions Ltd.
12.2009 - 11.2011
Sales and Marketing Executive (3-month Contract)
Cellarmaster Wines
05.2009 - 07.2009
Programme Assistant (Internship)
Hong Kong Arts Centre
10.2008 - 04.2009
Bachelor of Arts - Comparative LiteratureMedia and Cultural Studies
The University of Hong Kong
09.2006 - 05.2009
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Ying Wa Girls' School
09.1999 - 05.2006
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