Ching Laam, Ruby Wan

Brand(s):

• Eucerin, Nivea and Elastoplast (Principal Company – Beiersdorf)

Achievement(s):

• Rejuvenated the sales and execution for Eucerin in Jun'24 after the brand transition from Beiersdorf to IMSA in Apr'24.
• Collaboration with Trade. Monthly meeting with Watsons Supply Chain to enchance the stock management and execution, also the joint forecast.

Job Duties:

• Responsible for Mannings, ParknShop, AEON and SaSa.
• Coaching and growth Key Account Manager, who is in charge of Watsons, Wellcome, HKTV Mall, and Colourmix.
• Achieve Principal Sales Target and execution of projects
• Build long term relationship with KA and collaborated with the operation teams, as the Key player for the Chain Drug & Cosmetic Shops in the related categories under the Brands of Beiersdorf.
• Financial & Budget Control, continue to review the P&L spending to tie with the yearly budget.
• ROI for special displays & projects
• Stock forecast and inventory control, and align across the teams
• Enhance in-store display execution
• Innovative & creative planning solutions to KA
• Market intelligence from the Merchandiser team’s day-to-day and weekly meetings.

Responsible for Watsons, AEON, and cosmetic shops (SaSa and Bonjour).

• Explore opportunities for each customers with their unique strategies.
• Achieve Principal Sales Target and execution of projects
• Build long term relationship with KA and collaborated with the operation teams, as the Key player for the Chain Drug & Cosmetic Shops in the related categories under the Brands of Beiersdorf.
• Financial & Budget Control, continue to review the P&L spending to tie with the yearly budget.
• ROI for special displays & projects
• Stock forecast and inventory control, and align across the teams
• Enhance in-store display execution
• Innovative & creative planning solutions to KA
• Market Intelligence from Merchandiser team day-to-day and weekly meeting

Achievement:

• Collaboration with ParknShop with quarterly meeting, monthly supply chain meeting.
• Installed >100 Cooler at ParknShop stores at cashiers.
• Innovation Chiller project committee across Tecnique department, Cooler department and regularly reported to Management.

Job Duties:

• Responsible for ParknShop.
• Manage sales growth by preparing business plans and market development proposals to identify risk and opportunity.
• Consolidate and preview business reports, presentations, proposals & agreements.
• Lead, coach and monitor the team to achieve the company’s business objectives.
• Review and consolidate the investment plan.
• Price planning and alignment with different internal teams.

Brand(s):

• Nivea and Elastoplast (Principal Company – Beiersdorf)

Achievement(s):

• Maximise the potential opportunities via enhancing the Watsons’ eStore with the previous overlooked potential. Beiersdorf Flagship Store Launched on 11 Sep 2020, this project completed within 1 month, and followed with double the sales on eStore after the launch in 1st month. Double up the sales after the platform launched.
• Review and explore. In reviewing the portfolio mix, Nivea Baby grew by >60% vs LY which had no focus on this range before but with potential.
• Consecutive sales growth from 2020 to 2021 in double digit% by utilizing portfolio mix

Job Duties:

• Responsible for Watsons, and, the Cosmetic Shops (SaSa & Colourmix)
• Achieve Principal Sales Target
• Building long term relationship with Customer and as the Key player for the Chain Drug & Cosmetic Shops in the related categories under the Brands of Beiersdorf.
• Financial & Budget Control, improve of revenue and manage the spending
• ROI for special displays and projects.
• Stock forecast and inventory control
• Enhance in-store display execution
• Innovative & creative planning solutions to the owned accounts
• Market Intelligence from Merchandiser team day-to-day and weekly meeting

Brand(s):

• Blackmores & PAW

Achievement(s):

• High double-digit growth. Since I joined the company, the sales continue to grow with high double digits, without NPD; also have 2 times break the recorded sales months.
• Distributor Change within 3 months. Leading the team for the change of distributor from quoting to confirmed, Trading Terms with Trades and all the operations being executed within 3 months. Sales only being affected by 1 weeks due to the stock movement and update to system.

Job Duties:

• Sales achievement according to the budget. Sales ahead the budget with double digit %, and with all channels growth to gain such sales records. eg. Watsons growth by >20%, while Mannings growth by >40% in the 2nd half of 2018.
• Responsible for all the sales channels, KA, Macau, HA, Beauty Channels, GT, e Commerce, Consignments and new Business Development. A subordinate assists me in handling the operations for all these channels.
• Coaching and growth of the subordinates, both sales and other colleagues in other aspects.
• Trade spend management. All the promotion within the budgeted trade spend and utilised the spend and achieve the high sales growth.
• NPD launch pre-calculation and closely cooperated with the regional finance team.
• Supply chain management. Closely monitor the inventory, also with the regional team. Provide the forecast and arrange shipment for both the existing items and NPD.

Brand(s):

• Nivea and Elastoplast (Principal Company – Beiersdorf)

Achievement(s):

• Wellcome bounced back the sales from -4% in 2017 1st half to +5% 2017 2nd half vs LY and recorded a flat growth FY in 2017. Also, according to the good relations with buyers and special arrangement, Lip gained +167%, also Body Lotion growth by +4%, Face growth by +13% shipment sales vs LY.

Job Duties:

• Responsible for Wellcome, ParknShop, the Cosmetic Shops (SaSa, Bonjour & Colourmix), AEON and some minor chains.
• Achieve Principal Sales Target
• Building long term relationship with Customer and as the Key player for the Supermarket Chains & Cosmetic Shops in the related categories under the Brands of Beiersdorf.
• Business Development and Planning for new channels & new product range
• Financial & Budget Control, improve of revenue and manage the spending
• ROI for special displays & projects
• Stock forecast and inventory control
• Enhance in-store display execution
• Innovative & creative planning solutions to the owned accounts
• Market Intelligence from Merchandiser team day-to-day and weekly meeting

Brand(s):

• Darlie – Oral Care products

Achievement(s):

• New business development – HKTV Mall, with significant double-digit growth month-by-month through tailor-made promotion
• Sustaining the growth with high single digit growth in Wellcome, measured based on the monthly sales review.

Job Duties:

• Responsible for Wellcome, CRV Supermarket, HKTV Mall and assisted Senior Key Account Manager for Mannings operation & execution.
• Daily sales achievements with Strategic Promotion planning
• Regular business plan meeting with Marketing
• Setting tactical target for Wellcome to improve the Net Profit and utilize the Spending
• Assist for Mannings promotion operation and execution with direct contact with buyer for any execution issue. (eg. Pricing, Promoters, etc.)
• Enhance in-store visibility & SOS, and strengthen the off-take
• Regularly review both the shipment and scan sales, better allocated the stocks at store level.
• Explore the business opportunities with new business partners
• Analysis market performance, provide insight and actions to team in driving the business
• Stock Forecast
• Operations assist, eg. Merchandising, Order processing (if necessary)

Achievement(s):

• Sustain the single digit growth month-by-month due the absence of supervisor and taking responsibility with all the channels on my own.
• PNS GE display with less than 30% GRN and hit the growth with around 10% vs previous

Job Duties:

• Daily sales achievements
• Develop customer plans
• Strategic planning to develop new business in current / new customers
• Promoters & Events management (Events: Tasting events, Demos, etc)
• Setting up the systematic sales records and materials
• Independently handle with the principal representative of Sanpellegrino
• Dealing the marketing and promotion plans of Sanpellegrino with Marketing
• Brands: Jebsen Portfolio Wines, Whisky, SAKE and Sanpellegrino
• Taking responsibility to handle of premises accounts, and direct report to Channel Manager due to the absence of line manager during the whole working period. Those accounts are Wellcome, ParkNShop, CRV Supermarket, Voi_la Wine Cellar, 7-Eleven, Circle K, Japanese department stores, sole Wine cellars and traditional trade, also responsible for airline & Lo Wu tender.

Brands:

• EHP division – Energizer, Eveready
• EPC division – Schick, Playtex (Tampon & Infant), Banana Boat & Hawaiian Tropic

Achievement(s):

• Extend display in Wellcome

- Extended Energizer Advanced Battery BP8 in Checkout

- Shipment sales growth by 180% vs PY

• Innovative display in Circle K

- Bargained the cashier checkout display for Schick

- 3 times of sales vs PY in the same period

• Deduction of Trading Terms

- 50% deduction in the New Store & Store Revamp

- 15% deduction in Adhoc Fund

• New item listing in Circle K

- Specialty Battery Display Rack installed in 18% of Circle K

• Promotion Booth for SunCare in 7-11

- Promotion booth every weekend in Summer time

- Boost up 68% sales vs PY in Jul

Job Duties:

• Responsible for Wellcome, ParkNShop (Personal Care only for PNS), 7-Eleven, Circle K, VanGO Pricerite & Fotomax.
• Assist manager in developing and implementing sales strategies
• Achieve sales target by specific strategies
• Providing comprehensive Category Management to customers
• Analysis sales data, with insight of the market & customer trends
• Develop customer plans
• Work closely with Marketing team & Merchandising team for promotion activities

Brands:

• Carlsbery, Skol, Asahi, Guinness, Kronenbourg, Erdinger, Somersby, Jolly Shandy, Tetley’s, Diamond Black, Monster (Energy Drinks)

Achievement(s):

• 15% sales increase for Circle K vs PY
• 20% sales growth in Circle K with Euro Cup & new items launch

Job Duties:

• Responsible for Circle K, VanGO, Japanese Department Stores (I.e. UNY, YATA, CitySuper & SOGO) and minor chains (i.e. Oil station, DCH & Magic House)
• Achieve sales target by dynamic promotions with individual account plans
• Channel development in JDS & minor chains
• Trading terms negotiation
• Closely cooperate with both Trade & Brand Marketing departments
• Nielson’s data analysis
• Sales forecast & Stock planning

Brands:

• Budweiser, FritoLay, Quaker & Fa (Deo)

Achievement(s):

• Sales increase by >10% each year in PNS from 2007 to 2009 (FritoLays)
• 5 times Mega display each year with limited support (FritoLays)

Job Duties:

• Responsible account(s): ParknShop, CRV, 7-Eleven, Circle-K, VanGO, Vole, and BLT
• Also, with the title of Sales & Marketing Coordinator in the same period.
• Sales Forecast and order arrangement
• Answer consumers enquiries
• Monitor the stock movement & Stock order scheduling
• Premium sourcing, and dealing with designers with the POP layouts
• Cooperate with social groups in sponsorships

• Assist Key Account Manager in developing and implementing sales strategies
• Managed Circle-K individually; provide regular promotion offer and mechanics
• Prepare promotion proposals, reports, and after sales review
• Monitor and analysis the implementation of POSM programs
• Supervise a team of merchandisers
• Responsible for the execution of merchandising, pricing, shelving and promotion
• Provide market intelligence of trade development and competitors’ activities