Chi Keung Cheung

• Nursing Director (Precious Blood Hospital) Jan 2018 – Present

Funding Projects & Charitable Programs

• To Manage multiple charitable funding projects with organizations such as the Li Ka Shing Foundation, Po Leung Kuk, Caritas, and medical charities
• Oversee subsidized surgery programs (total knee/hip replacement, cataract surgery, urology, endoscopy) for public hospital patients
• Led emergency aid and free health check initiatives for disaster-affected residents

Government Collaboration

• To coordinate hopsital departments participated in public-private partnership programs for outpatient and surgical services (HA GOPC PPP, HA Trauma, PPPin-T)
• To response and support government initiatives for chronic disease management, cancer screening, and COVID-19 vaccination
• To design the subsidized programs of laboratory, check up and physical therapy services for chronic disease and post-surgery patients

Health Talks & Community Engagement

• Organized and delivered health talks for doctors, insurance agents, and the public, promoting hospital services and medical knowledge
• Collaborate with community centers, professional associations, and NGOs to provide medical lectures and increase public awareness
• To conducted over 30 insurance agent seminars and numerous public health talks annually

Marketing & Promotion

• Led multi-channel marketing campaigns, including social media, WhatsApp, email, and public transport advertising
• Developed and distributed branded promotional items and organized special offers for hospital anniversaries

• Implemented SEO strategies to enhance hospital website visibility
• Introduced innovative service packages (AI eye screening, CO2 laser treatments, gastroenterology packages)

Renovation & New Services

• Directed renovation projects to upgrade hospital wards, operating rooms, and service areas
• Introduced new medical services: integrated health, natural fertility, chiropractic, weight management, advanced dermatology treatments
• Implemented digital transformation projects, such as online appointment systems and paperless outpatient services

Medical Team Development

• Expanded the hospital’s medical team by recruiting specialists in surgery, orthopedics, pediatrics, neurology, cardiology, psychiatry, rheumatology, endocrinology, ENT, dermatology, geriatrics
• Established the Community Doctor Group to foster collaboration and knowledge sharing among medical professionals

Corporate Partnerships & Service Innovation

• Forged collaborations with leading insurance companies and agencies (Chubblife, Dr Supreme, Manulife, AIA, YF Life, China Taiping, Savills HK) to deliver exclusive medical benefits and health check packages for clients
• Launched video consultation and online health check/vaccine packages
• Developed special offers for corporate and community clients, including discounted health checks and surgery packages
• To set up the special offers for commmunity service organizations and corporate clients, including discounted health checks and surgery packages
• introduce special surgery and inpatient packages for the agency