Cheung Ka Sin Carol
Kowloon Bay
Summary
Experienced E-commerce Photographer specializing in flat lay, still life, kids wear, live model, and jewelry photography. Proven ability to produce 100+ product images daily in fast-paced studio environments (Farfetch), consistently meeting quality and volume KPIs. Skilled in model direction, stylist collaboration, quality control, and color accuracy. Holds a Fashion Media Design background with training in media strategy, fashion journalism, social media, and digital content creation. Thrives under pressure while maintaining professionalism and a positive on-set atmosphere.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Account Executive
GOXIP
12.2024 - Current
- Work with Key Opinion Leaders (KOLs), YouTube's, micro influencers, etc., to promote brands and products.
- Assist in monitoring and evaluating the effectiveness of marketing campaigns
- Manage and execute digital media campaigns, including project planning, timeline management, and delivery coordination
- Assist in brand launch and sales event/roadshows, including product packaging, planning, preparation, and execution.
- Support daily operations, perform general clerical work, and handle any ad-hoc assignments.
Event and Customer Service Coordinator
HEA Limited
05.2024 - 12.2024
- Managed daily operations of a party venue, including booking coordination, venue setup, equipment maintenance, and cleanliness control.
- Greeted and assisted guests, explained facility rules and usage, and ensured a smooth check-in and check-out process.
- Handled customer inquiries and complaints professionally, resolving issues promptly to maintain high guest satisfaction.
- Supported event planning and execution for birthday parties and corporate events, including decoration setup and activity coordination.
- Assisted with inventory management, restocking supplies, and processing payments through POS systems.
Freelance Photographer Assistant
Matt Yau
12.2023 - 05.2024
- Assisted the photographer in preparing and inspecting shooting equipment (cameras, lenses, lighting, tripods, reflectors, etc.), ensuring all gear functioned properly to prevent delays during shoots.
- Assisted in setting up and adjusting lighting equipment, reflectors, softboxes, and other accessories to achieve the desired lighting effects as directed by the photographer; served as a lighting assistant or stand-in model when required.
- Assisted in organizing and backing up image files, ensuring the safe storage and clear categorization of raw footage.
- Supported basic post-production tasks, including image selection, color correction, cropping, retouching (e.g., skin smoothing, background cleanup), and file format conversion.
- Established and maintained a photo archive system, organizing files by date, client, and project to facilitate easy retrieval and future reference.
- Assisted with administrative tasks related to photoshoots, including preparing quotations, contracts, invoices, and following up with clients as needed.
Photographer
Farfetch HK Production Ltd
06.2019 - 12.2023
- Produced 100+ product images daily in a fast-paced e-commerce environment, consistently meeting quality and volume KPIs while adhering to Farfetch brand standards and photography guidelines.
- Specialized in flat lay, still life, kids wear, live model, and jewelry photography, demonstrating proficiency in the specific technical and stylistic requirements for each category.
- Directed live model shoots and worked closely with stylists to ensure daily targets were met within tight schedules, maintaining seamless coordination and efficient workflow on set.
- Instructed models on posing techniques to align with Farfetch brand aesthetics, ensuring poses reflected the desired look, proportion, and visual identity.
- Ensured color accuracy and consistency across all images, conducting thorough quality control (QC) on every shot to prevent delays in the production timeline.
- Participated in monthly performance reviews with the Team Manager to evaluate workflow, discuss areas for improvement, and implement process enhancements to optimize studio efficiency.
- Consistently met Farfetch KPI performance targets, contributing to team productivity and maintaining high-quality output standards.
- Thrived in a high-pressure environment, maintaining professionalism and efficiency while fostering a relaxed and positive atmosphere on set to support team collaboration.
Freelance Photographer
Farfetch HK Production Ltd
06.2019 - 10.2021
Freelance Videographer & Video Editor
VNIAKLI.COM
05.2018 - 06.2019
Online Shop Editor & Clerk
Wishes company limited
04.2016 - 06.2017
Education
Higher Diploma - Fashion Media Design
Hong Kong Design Institute
Kwai Chung09-2019
Diploma - Fashion Textile Design And Merchandising
Youth College
09-2015
Form 1 to Form 3 - undefined
Carmel Bunnan Tong Memorial Secondary School
09-2012
Skills
Adobe Photoshop、Illustrator、Lightroom、Premiere Pro
Final cut pro, DaVinci, Capture one
Timeline
Account Executive
GOXIP
12.2024 - Current
Event and Customer Service Coordinator
HEA Limited
05.2024 - 12.2024
Freelance Photographer Assistant
Matt Yau
12.2023 - 05.2024
Photographer
Farfetch HK Production Ltd
06.2019 - 12.2023
Freelance Photographer
Farfetch HK Production Ltd
06.2019 - 10.2021
Freelance Videographer & Video Editor
VNIAKLI.COM
05.2018 - 06.2019
Online Shop Editor & Clerk
Wishes company limited
04.2016 - 06.2017
Form 1 to Form 3 - undefined
Carmel Bunnan Tong Memorial Secondary School
Higher Diploma - Fashion Media Design
Hong Kong Design Institute
Diploma - Fashion Textile Design And Merchandising
Youth College