Summary
Overview
Work History
Education
Language
Digital Marketing Skills
Problem Solving
Interpersonal Skills
COMPUTER LITERACY
Timeline
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Cheung Sai Wing

Senior Digital Performance Executive
Room 818, 8/F, Shek Kai House Shek Lei (II) Estate KWAI CHUNG NEW TERRITORIES

Summary

I am a results-driven and adaptable Digital Marketing Account Manager with a strong track record of managing multiple client accounts and delivering impactful campaigns. With a deep understanding of digital marketing strategies, I excel at building and maintaining client relationships, ensuring their goals are met with measurable success. I am committed to delivering exceptional value to clients while continuously enhancing my expertise to drive both client satisfaction and career growth.

Overview

3
3
years of professional experience
5
5
years of post-secondary education

Work History

Senior Digital Performance Executive

AsiaPac Net Media Ltd.
10.2023 - Current
  • Planning and executing marketing strategies for clients
  • Handle digital marketing campaign for >20 clients
  • Provide in depth analysis for clients to have a better understanding on the campaign performance
  • Creating and managing digital marketing campaign across platforms like Meta, Google, LinkedIn, and XiaoHungXu
  • Provide new market insight to clients and propose new platforms or strategies to them
  • Answering the digital related questions and try our best to solve it for clients
  • Meeting with Meta and Google team members to understand the latest digital solution on their platform

Digital Performance Executive

AsiaPac Net Media Ltd.
09.2023 - 09.2024
  • Planning and executing marketing strategies for clients
  • Analyzing the performance of the campaign and proposed solutions to optimise it
  • Create and manage digital marketing campaign on several platforms including Meta, Google, LinkedIn, and XiaoHungXu
  • Building conversion tracking for different clients to let them have a clear picture on the KPI

Digital Marketing Intern

FirstPage Limited
12.2022 - 08.2023
  • Assist in executing SEO strategies
  • Assist in preparing SEO reports
  • Manage and organise data, articles and other contents in various platforms

Digital Marketing Intern

Molecule Financial Limited
07.2022 - 09.2022
  • Help assist in managing multiple digital channels
  • Create marketing materials and contents
  • Research social innovation and compile competitor analysis
  • Compile digital assets, cropping and preparing for posting

Education

Higher Diploma of Marketing -

HKUSPACE Community College
01.2018 - 01.2020

BBA Marketing - undefined

City University of Hong Kong
01.2020 - 01.2023

Language

  • Fluent speaker of Cantonese, English and Putonghua.
  • Trained in presentation skills as part of my Business course.
  • Band 6.5 in International English Language Testing System (IELTS), 2019

Digital Marketing Skills

  • Knowledge on executing different platforms including Meta, Google, LinkedIn, and XiaoHungXu
  • Data analysis on the key performance metrics like CPC, CTR, CPA, Search Impression Share etc.
  • Experienced in using different Google tools like Keyword planner, Google Tag Manager, Google Analytics and Looker Studio
  • Experienced in building conversion tracking for clients

Problem Solving

  • Able to deal with problems calmly and efficiently, careful to approach situations in a neutral and non-personal manner, employing active listeners skills, and asking appropriate questions to help identify the problem, and working to find the best solution.

Interpersonal Skills

  • Building trustworthy relationship with Clients
  • Collaborative team contributor, fostering positive relationships and driving collective success
  • Proven ability to effectively meet the diverse needs of multiple clients while consistently delivering high-quality service


COMPUTER LITERACY

  • Skilled in Microsoft Office including Excel, PowerPoint and Word
  • Proficient in English and Chinese word processing
  • Experienced in video editing task
  • Experienced in using Canva to create marketing materials

Timeline

Senior Digital Performance Executive

AsiaPac Net Media Ltd.
10.2023 - Current

Digital Performance Executive

AsiaPac Net Media Ltd.
09.2023 - 09.2024

Digital Marketing Intern

FirstPage Limited
12.2022 - 08.2023

Digital Marketing Intern

Molecule Financial Limited
07.2022 - 09.2022

BBA Marketing - undefined

City University of Hong Kong
01.2020 - 01.2023

Higher Diploma of Marketing -

HKUSPACE Community College
01.2018 - 01.2020
Cheung Sai WingSenior Digital Performance Executive