Summary
Overview
Work History
Education
Skills
Interests
AVAILABILITY
EXPECTED SALARY
Timeline
Hi, I’m

Cheung Ka Yee

Senior Product Development Manager
Prince Edward
Cheung Ka Yee

Summary

Product development professional with robust background in managing complex projects and driving innovation. Known for delivering high-quality products through effective collaboration and adaptability to changing requirements. Skilled in project management and team leadership, consistently achieving impactful results.

Overview

27
years of professional experience

Work History

Casetagram Limited

Senior Product Development Manager
09.2018 - 02.2026

Job overview

  • Self-motivated, with a strong sense of personal responsibility, feasibility and versatility on every new product development, specially custom-made products for IP collaborations.
  • Communicate well with Design / BD teams, providing professional guidance and support on product design, limitation and development schedule to them. Co-work with the teams on product improvement or modification for fitting in IP Partners' requirements.
  • Work out the end-to-end programs, from product design, vendor selection, prototyping, mold planing, DFM & DFC, development schedule, risk management & test plan including packaging.
  • Work closly with QA/QC teams on prototype/T0/T1 and golden sample checking & approval, test plan for product reliability and safety requirements based on the product category(toys, cosmetic, electronics, etc), inline inspection, final inspection.
  • Support on eCOM & online sales set up and after sales services.
  • Source, audit and cost-checking with new vendors. Explore the new technology and materials supports.
  • Evaluate the quality and delivery performance of existing vendors and review their costing. Keep updating safety compliance certifications and CAPA with vendors.
  • Resolved problems, improved operations among production, printing & systematic running, and provided exceptional service/solutions.
  • Proven ability to learn quickly and adapt to new situations and new technology.
  • Skilled at working independently and collaboratively in a team environment.
  • Managed time efficiently in order to complete multiple tasks within launch plans.
  • After product ready & before product/collaboration launch, need close communication with various teams, e.g.

BD - stock in, ad hoc / VIP gifting, early delivery for wholesales or special events

ECOM - provide special products info & precautions, and special arrangement in packing & delivery for the limited edition launch with according to systemic arrangement.

CS - new product introduction, technical learning, study tool / video, or possible preparation for potential complaint issues

Operation - ad hoc problematic orders or quality issues

Retail team - VM & stock delivery, specially stock in after launch

Retail VM team - 3D file & sample preparation or product info.

aiino by Accessory Line Srl

Regional Operation Manager
07.2016 - 08.2018

Job overview

  • Leading Operation & Project Management for all phases of New Product Introduction (NPI) program plans & execution, Procurement and Quality Control. Will also be responsible of the phases of production, scheduled deliveries and product conformity.
  • Manage a team in China with 2xPC + 2xbuyer + 1 shipping and cooperate with QC team for aiino brand.
  • Key Accountabilities
  • Sourcing and co-ordinate across the factories and program teams, plus handle / monitor all the reporting requirements.
  • Manage and facilitate all sourcing activities for aiino products and to understand, track and forecast the key cost drivers and market factors. To plan and design programs and proactively monitor its overall progress, resolve issues and to initiate corrective action as appropriate.
  • To decide on selecting the most desirable suppliers;
  • Validate integrity of specification and information pack and to monitor & double check quality and overall integrity of the projects.
  • Create and maintain mutually beneficial long-term partnerships with suppliers
  • Implement appropriate sourcing strategies to control the company's purchased material cost and to assure an adequate source of supply.
  • Daily report to aiino Italy office on all project development and progress.
  • To Assist Italian sales team and operation team with collecting and providing the latest information & news & safety requirement of all products in sales or coming new products.
  • Support on new Brand building, including new product development and exhibition arrangement & host. [2018 April HK Electronics Fair]

Trovi Technologies Co Ltd.

Senior Project Manager
10.2014 - 05.2016

Job overview

  • Manage all phases of New Product Introduction (NPI) program plans & execution, budgets & priorities of aiino brand (Italian brand, Consumer electronic accessories). Will also be responsible of the phases of production, scheduled deliveries and product conformity.
  • Manage a team in China with 4xPC + 1xbuyer + 1 shipping and cooperate with QC team for aiino brand.
  • Key Accountabilities
  • Sourcing and co-ordinate across the factories and program teams, plus handle all the reporting requirements.
  • Manage and facilitate all sourcing activities for the client and to understand, track and forecast the key cost drivers and market factors. To plan and design programs and proactively monitor its overall progress, resolve issues and to initiate corrective action as appropriate.
  • To assist with selecting the most desirable suppliers;
  • Validate integrity of specification and information pack received and to manage quality and overall integrity of the projects.
  • Create and maintain mutually beneficial long-term partnerships with suppliers and clients to foster feedback and continuous improvement.
  • Implement appropriate sourcing strategies to control the company's purchased material cost and to assure an adequate source of supply.
  • Communicate daily with customer and enhance relationship.
  • To Assist sales and purchasing team with day to day business, including but not limited to negotiation, problem solving and deliveries.

AIAIAI ApS

Regional Manager
10.2012 - 12.2014

Job overview

  • Manage the HK company and all company business related Asia Marketing, including Project Management and monitoring the Product manufacturing in China factories, Cost & BOM Analyzing, Quality Inspection for ad hoc issues, Handling the Logistic Issue in HK, Monitoring the Sales in HK markets, Communication with Asian Distributors, especially the distributors in HK & China, etc. 5 days work and occasional China travel.
  • Key Accountabilities
  • Project Management : co-ordinate across the factories and DK HQ, plus handle all project development.
  • Price / BOM analysis : Compare and Analyse on all components / tooling quotation and BOM from factories and price negotiation
  • Materials Purchasing : handling all problematic issues & quality issues from main headphones factory, and sourcing all materials parts requested by DK HQ
  • Logistic : handling all production schedule, shipment arrangement and samples shipment
  • Sales : support Sales events in HK / China (or Asia if necessary) and communicate with HK distributors and few retailers
  • Quality Control : monitor the quality control system among the factories & production process, and risk analyse on possible quality issues.
  • Administrative Work : handle simple bookkeeping & statement, MFP management, HR management & recording

Innovation Technology Co., Ltd.

Business Development Manager
04.2011 - 09.2012

Job overview

  • Marketing and Project Management, Leading a marketing team with 2 assistants located in China factories, Leading the Project team, Product and Production planning, Handling OEM/ODM projects of Headphones, Headsets & Bluetooth Wireless Portable Speakers and RFQ.
  • Need to work at least 4 days per week in China (daily travel).
  • ELECTRONICS FAIR EXPERIENCES:
  • 2011~2012 October HK Electronics Fair

Computime Ltd.

Business Manager
12.2006 - 04.2011

Job overview

  • Management on Marketing, Planning and Controlling monthly & annual budget/costing, Leading the Project team, Product and Production planning, Handling OEM/ODM Commercial & Medical Electronics projects and RFQ.
  • Need to work in China few days per week (daily travel)
  • Trained with GMP and Validation Plan in UK.

Ocean Star Electronics Ltd.

Marketing Manager
03.2001 - 11.2006

Job overview

  • Management on Marketing dept.
  • Sales & marketing, order co-ordination between oversea clients & china factories.
  • Handle OEM Audio and Commercial Electronics products, samples and correspondence orders
  • Need to work in China few times a month (1 day-2 weeks each time)
  • ELECTRONICS FAIR EXPERIENCES:
  • 2001, 2002, 2003, 2004, 2005 & 2006 October HK Electronics Fair
  • 2004 & 2005 April HK Electronics Fair
  • 2003 & 2006 IFA Show (Berlin, Germany)
  • 2004 & 2005 & 2006 International CES Show (L.V., USA)

The Manbo Toys Ltd.

Toy Merchandiser
06.1999 - 02.2001

Job overview

  • One-man office work, including secretary work, sales, order co-ordination between clients & china factories.
  • Handle all correspondence fax, e-mail, quotation, shipping and L/C documents, etc.
  • Need to work in China few times a year (3-5 days each time)
  • TOY FAIR EXPERIENCES:
  • 1999 & 2000 October HK Toys Fair ; 2000 & 2001 January HK Toys Fair; 2001 Nuremberg (Germany) Toys Fair

Education

Nikkei Japanese Language School

Business Japanese Language Course (Level 4)
04-2006

University Overview

  • Certificate of Japanese Language Proficiency (Level 4) (1st Feb, 2007)
  • Certificate of Japanese Language Proficiency (Level 3) (1st Feb, 2007)

Hong Kong Baptist University

B.Soc.Sc. from China Studies, Major Economics
01-1999

University Overview

Hong Kong Baptist University

High Level Putonghua Course
01-1999

University Overview

Qing Hua University
Peking, China

Use of Putonghua Course
07-1998

University Overview

Christian Alliance S C Chan Memorial College

Form 1-7
01-1996

University Overview

Skills

Project management

Product launch execution and roadmap development

Vendor relationship management and negotiation

Cost estimations and price comparison

Cross-functional team leadership

Multitasking and Self Motivation

Adaptability and flexibility

MS office suite

Chinese and English Typing

Interests

Sports, outdoor activities, dance, music, reading

AVAILABILITY

AVAILABILITY

1-2 weeks after notice

EXPECTED SALARY

EXPECTED SALARY

HK$ 63,000.00 per month or negotiable

Timeline

Senior Product Development Manager
Casetagram Limited
09.2018 - 02.2026
Regional Operation Manager
aiino by Accessory Line Srl
07.2016 - 08.2018
Senior Project Manager
Trovi Technologies Co Ltd.
10.2014 - 05.2016
Regional Manager
AIAIAI ApS
10.2012 - 12.2014
Business Development Manager
Innovation Technology Co., Ltd.
04.2011 - 09.2012
Business Manager
Computime Ltd.
12.2006 - 04.2011
Marketing Manager
Ocean Star Electronics Ltd.
03.2001 - 11.2006
Toy Merchandiser
The Manbo Toys Ltd.
06.1999 - 02.2001
Hong Kong Baptist University
B.Soc.Sc. from China Studies, Major Economics
Hong Kong Baptist University
High Level Putonghua Course
Qing Hua University
Use of Putonghua Course
Christian Alliance S C Chan Memorial College
Form 1-7
Nikkei Japanese Language School
Business Japanese Language Course (Level 4)
Cheung Ka YeeSenior Product Development Manager