Summary
Overview
Work History
Education
Skills
Certification
Selfdescription
Personal Information
Timeline
Generic

CHEUK MING MICHAEL LUI

Engineering Management
Hong Kong

Summary

I work with Palfinger product since 2002. My job duty is to sell Palfinger truck-mounted crane, Palift, Epsilon, Aerial PPI platform in HK and South China Market, and monitoring after-sales service in Hong Kong Region.

  • In 2004, sold 2 x PK120000 to China
  • In 2006, sold 4 x PK150002 to China
  • In 2008, sold 2 x PK83002 and 2 x PK88002 to Gammon
  • In 2012, sold 20 x PK65002SH to Leighton
  • In 2016-2021, sold 1 x PK23500, 1 x PK36080, 1 x PK37.002 Tec7, 1 x PK42002SH, 1 x PK53002SH, 1 x PK65002SH, 1 x PK110002SH to CLP
  • In 2017, sold 1 x PK165.002 Tec 7_G+ PJ240E
    In 2019, sold 3 x PK12.501 SLD5 and 1 x PK12000A Grab to HKSAR
  • In 2019, sold 1 x PK165.002 Tec 7_G+ PJ240E
  • In 2021, sold 1 x PK165.002 Tec 7_H
  • In 2010 to 2022, sold over 40+ cranes to Welltune including PK11001, PK36080, PK53002SH, PK62002EH, PK65002SH, PK83002, PK92002SH, PK110002-SH, PK150002

Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.

Overview

25
25
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Directer

Hercules Solution Limited
07.2022 - Current
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

Sales Directer

China Ascent Engineering Ltd & Sky Ascent Engineering Ltd
06.2016 - 07.2022
  • Assembled, trained, and developed a team of high-achieving sales representatives.
  • Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.

Sales Manager

China Ascent Engineering Ltd
06.2004 - 06.2016
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Boosted sales revenue through the strategic development and implementation of effective sales techniques.

Sales Engineer

Gentech Vehicle Engineering Ltd
06.2002 - 06.2004
  • Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.
  • Gained customer acceptance by demonstrating cost reductions and operations improvements.

Management Trainee

Hong Thai Travel Service Co Ltd
05.2000 - 06.2002
  • Enhanced familiarity with organizational policies, procedures, and operational guidelines effectively.
  • Developed problem-solving abilities through hands-on experience with real-life business scenarios.

Education

Bachelor of Science - Manufacturing Engineering

Hong Kong Polytechnic University
04.1997 - 04.2000

Skills

Most of common Microsoft operating system and software

Project management

Operations management

Team management

Problem-solving

Business development

Project coordination

Budget control

Certification

Appointed Person, ALATAS, 2020, 2024

Selfdescription

I work with Palfinger product since 2002. My job duty is to sell Palfinger truck-mounted crane, Palift, Epsilon, Aerial PPI platform in HK and South China Market, and monitoring after-sales service in Hong Kong Region. In 2004, sold 2 x PK120000 to China. In 2006, sold 4 x PK150002 to China. In 2008, sold 2 x PK83002 and 2 x PK88002 to Gammon. In 2012, sold 20 x PK65002SH to Leighton. In 2016-2021, sold 1 x PK23500, 1 x PK36080, 1 x PK37.002 Tec7, 1 x PK42002SH, 1 x PK53002SH, 1 x PK65002SH, 1 x PK110002SH to CLP. In 2017, sold 1 x PK165.002 Tec 7_G+ PJ240E. In 2019, sold 3 x PK12.501 SLD5 and 1 x PK12000A Grab to HKSAR. In 2019, sold 1 x PK165.002 Tec 7_G+ PJ240E. In 2021, sold 1 x PK165.002 Tec 7_H. In 2010 to 2022, sold over 40+ cranes to Welltune including PK11001, PK36080, PK53002SH, PK62002EH, PK65002SH, PK83002, PK92002SH, PK110002-SH, PK150002.

Personal Information

  • Place of Birth: Hong Kong
  • Nationality: Chinese

Timeline

Directer

Hercules Solution Limited
07.2022 - Current

Sales Directer

China Ascent Engineering Ltd & Sky Ascent Engineering Ltd
06.2016 - 07.2022

Sales Manager

China Ascent Engineering Ltd
06.2004 - 06.2016

Sales Engineer

Gentech Vehicle Engineering Ltd
06.2002 - 06.2004

Management Trainee

Hong Thai Travel Service Co Ltd
05.2000 - 06.2002

Bachelor of Science - Manufacturing Engineering

Hong Kong Polytechnic University
04.1997 - 04.2000
CHEUK MING MICHAEL LUIEngineering Management