Summary
Overview
Work History
Education
Skills
Interests
Present Salary
Notice Period
Expected Salary
References
Timeline
GeneralManager
Cheuk Hung, Isaac Ip

Cheuk Hung, Isaac Ip

Global Sourcing, Product Management, Sales Development, Marketing & Client Development
Hong Kong SAR

Summary

  • A driven and industrious professional with a strong background of global sourcing, product development, client development, business development and marketing planning.
  • An individual who is full of resources and experiences in various product categories and business models.
  • Adaptive and resilient with walk the talk attitude.
  • A high achiever, a people person as well as a good team player.
  • Willing to take challenges and responsibilities whenever the company needs my contribution.

Overview

33
33
years of professional experience
10
10

Years of Sales Development (retail & wholesale)

4
4

Years of E-commerce Operation & CRM

4
4

Years of Marketing & Exhibitions

Work History

Merchandiser

Yen Sheng Factory
06.1990 - 05.1991
  • Business: leather bags manufacturer based in Hong Kong/China
  • Products: Real leather bags manufacturing and global trading services
  • Market: Northern America, EU and Asia
  • My role:
  • handle design briefs from the clients and manage the entire product development process review the BOM (bill of materials) with senior management and evaluate post production cost with production team
  • screen the selection of leather tanneries with leather sourcing team
  • present the market trend to the oversea buyers by each quarter
  • My achievements:
  • gained a successful and profitable business on leather bags with Liz
  • Claiborne and JC Penny seized 50% leather bags business of Claiborne in The States established our own sales and marketing funnels with a sales partner in Northern America region

Senior Product Manager + Assistant Office Manager

Peter Black Footwear & Accessories Limited / LF Group
07.1991 - 02.2008
  • Business: suppliers sourcing, product development, product management
  • Key products: bags, fashion accessories (belts/scarfs/caps), footwear, gifts, cosmetic bags and plush toys
  • Market: The United Kingdom and EU market
  • Customers: Marks & Spencer, Tesco, Woolworth, Boots, NEXT, Debenhams and Dunes
  • My role:
  • manage product development and supplier development with product manager in London
  • develop the supplier base according to the standards given by our technical team in Keighley execute risk analysis and mitigation exercise at product development stage and pilot run
  • present SWOT review and ROI per collection per season to our commercial directors in London drive cost saving exercise on every single collection with our suppliers
  • pay regular visit to all our core suppliers in Asia and potential new suppliers with quality manager and CSR manager
  • attend international fairs in HK/China/Asia per each season source material and components suppliers in China, Korea & Taiwan organize and supervise all the major buying trips of our clients in China and Asia
  • assist the general director in Hong Kong office to manage all admin works and teams management
  • My achievements:
  • one of the top 10 full service suppliers at Marks & Spencer and Tesco maintained bags and accessories/gifts business with Marks & Spencer around 60-70% of their total buy per year (worth US$25M based on total FOB value)
  • increased the total sales revenue on footwear and accessories business with Tesco and NEXT by 50% in 2 years drove the RTW at low level (below 2%) on bags and plush toys developed our core packaging partner in PRC (SK Prints) and Paxar to handle all the packaging/labeling development projects for our clients in High Street
  • I got promoted as general manager in 2001
  • managed a team of 6 in Hong Kong office as well as a team of QCs (a team of 4) in Dongguan office by remote created our 1st central fabric and material library in Hong Kong office in order to make product development more efficient and convenient
  • landed our Hong Kong office into Li & Fung (LF1) in 2007 smoothly (Li & Fung Group brought the entire business and operation of Peter Black in August of 2007)
  • Reasons for my departure:
  • Marks & Spencer's headquarter in London offered me a position to be part of their procurement team at Home Department in Hong Kong office.

Procurement Manager

Marks & Spencer plc (Hong Kong)
02.2008 - 11.2008
  • Business: Procurement, suppliers sourcing and management
  • Key products: leather bags, outdoor furniture, bathroom accessories, household, home accessories, luggage, technology
  • Market: EU, Australia and Asia
  • My role:
  • Manage product development projects and risk assessment on behalf of the teams in London execute supplier evaluation (quality management and CSR compliance) every 6 months
  • devise and renew the supplier handbook for the entire supply base in Asia (China, Taiwan, Vietnam, Thailand & Indonesia)
  • organize and host the quarterly supplier meeting in Hong Kong and workshops/forums with our technical team in London
  • oversee the performance of our extended arm in Asia (William E Connor) on direct sourcing activities
  • attend the buying meetings at headquarter in London on quarterly basis update the product safety requirements and testing standards with our designated laboratories in Hong Kong and China per quarter
  • review and draw a report on RTM (return to manufacturer) with each direct supplier in Asia at Home department
  • My achievements:
  • set up a central supplier tracker for the entire supply base in Asia at Home Department within 3 months
  • launched the best practice on broken needle policy and sharp tools control within our core suppliers across various product categories in China, Vietnam, Thailand and Indonesia
  • accelerated the growth of leather made travel goods and bathroom accessories by upgrading the product offerings for 2008/09
  • enforced the list of preferred suppliers for our direct sourcing in Asia, such as Avery Dennison - labels, Formosa - home textile and SGS - testing service
  • enhanced and finalized the supplier handbook for landing new suppliers seamlessly
  • Reasons for my departure:
  • The boss of Halo Asia Limited hunted me and then offered me a great opportunity for managing a P/L account for accessories

Product Development Manager

Halo Asia Limited (Timothy Oulton)
11.2008 - 06.2013
  • Business: Designing house for vintage leather made upholstery, furniture and bags + accessories, wholesaler and retailer
  • My products: home decor, bags, sport accessories, home decorations and small leather goods
  • Market: The States, United Kingdom, Italy, Singapore, South Korea and Hong Kong
  • My role:
  • create new product idea with in-house designers and manage the critical path of product development process
  • work out the budget and projected sales revenue with sales managers across different territories
  • manage and update the product data base with our product team in Foshan (China)
  • present the product development update and key highlights on my category at town-hall meeting every 2 months
  • review the product line-up with sales team and production team by evaluating the profitability and inventory status
  • prepare and organize all the products and marketing materials for the trade shows (IFFS in Singapore and High Point in US)
  • manage a team of 10 at my department between Hong Kong office and Foshan office
  • My achievements:
  • launched a series of premium vintage leather goods and small accessories under our own brand - Timothy Oulton in 2009
  • delivered a series of handcrafted aluminum made vintage cases for Dunhill in 2010 and got the finished products delivered to their stores in EU and Asia for window display
  • engaged with some other renowned brands and shops for their customized products such as Gentleman Club, Quintessentially Hong Kong and Indigo
  • increased the number of SKU by 30% for wholesales business and selling value by 15% on retail during 2010-2013
  • increased the total invoice value on bags and leather accessories at our company's revenue from 5% to 20%
  • launched our 1st bespoke leather workshop at our retail shop at Gough street in 2011 as an iconic brand face of Timothy Oulton in Hong Kong
  • Reasons for my departure:
  • I feel like I have developed so much as I can in my position at Halo
  • Asia Limited/Timothy Oulton and should seek new opportunity for my career growth
  • The business model of TCC Global is truly a new challenge to me and the scope of responsibility as category sourcing manager is much broader than my role at Halo Asia Limited

Category Sourcing Manager

TCC Global (The Continuity Company)
07.2013 - 07.2016
  • Business: Marketing service provider and loyalty business management for retailers internationally
  • Key products: lifestyle consumer products, travel accessories, fashion bags, plastic items and licensed products (the product categories I am looking after)
  • Market: Global
  • My role:
  • manage a team of 6 at my department (designer, sourcing manager, packaging specialist, QA/QC managers and supply chain executive)
  • create and manage product development projects with PD teams in London and suppliers in Asia/China (from ideas generation, material selection, supplier sourcing, sampling to products launch)
  • devise KPI and supplier score card mechanism with other category sourcing managers and our directors every 6 months present and update the critical path of each product development project to my head of every 2 weeks
  • build rapport with all our existing suppliers at my category by keeping transparency on all our company's policies and activities
  • manage supply base and inventory level with global supply chain team review the profitability of each collection after the program is completed and work on cost saving exercise at my category with suppliers periodically
  • attend all major trade shows in Asia and EU with our sales team and design team in Europe every quarter
  • My achievements:
  • made the P/L of my category with profit increased by 20% year on year launched 6 new collections to the business within 2.5 years
  • sourced and brought 4 x new supplier on board within 16 months in order to cope with the demand on production capacity
  • introduced recycled material into our new products - Bamboo fibre, RPET fabric and PLA for food containers
  • one of our travel accessories collections (Ellehammer Copenhagen series) achieved 2.5 million pieces sold in EU market and 600k pieces sold in Hong Kong through a loyalty program at Wellcome Supermarket in 2014-15
  • slashed cost saving per collection around 12-15% during 2013, 2015
  • Reasons for my departure:
  • Restructure of management team and changes at TCC Global have proven to be difficult to navigate, so I think it is time to explore my new endeavour
  • My mom had serious illness
  • I then made a decision to look after her for a short period of time

Departmental Manager (Product & Sales)

R-Guardian Limited
01.2017 - Current
  • Business: startup and developer on IoT tech for consumer/lifestyle products/manufacturer on electronic parts + smart luggage/wearables
  • Key products: smart luggage, accessories, wearables
  • Market: Global
  • My role:
  • manage a startup with 2 x co-founder and a team of 12 between the office in Hong Kong and Qianhai in Shenzhen)
  • create the product development plan and determine sales targets every 6 months work out the budget on product development and clients development per year
  • drive the OEM and ODM projects with our clients on wholesales plan and organize exhibitions in Hong Kong, China, APAC and Las Vegas
  • review and analyze the product cost VS post production cost with product team and technical team
  • develop and manage the sales channels with retail partners (B2C) and distributors such as YOHO HK and Clubshopping by HKT
  • My achievements:
  • led R-Guardian from infant stage to the completion of pre-A round financing in 2018 achieved the sales revenue on B2B business from US$500K to over USD5M in 3 years
  • created and launched our 1st smart luggage series for B2C in March of 2019 our IoT tech built into UNQ smart luggage series
  • won the Certificate of Merit at HKICT2019 - smart living category
  • brought PLEVO smart luggage to global market in 2019
  • developed and launched a series of smart devices for pet with a manufacturer in Xiamen accomplished all possible collaboration with a number of partners and brands around the globe, such as Totto in S.America, Fevero in Indian/Mid East, Autograph by Marks & Spencer, Newcom for US market and Swissdigital for German and US market
  • enhanced the exposure of R-Guardian Limited in Hong Kong and Asia sharpened the profitability and cost efficiency on wholesales and retail by 15-20%
  • directed our 1st crowdfunding campaign on Skytrek smart luggage at Kickstarter in 2019 (achieved US$400k worth pledges from backers in 6 weeks)
  • Reasons for my departure:
  • I am confident that I can take up more new challenges with my skill set and competence acquired from my current and all previous roles

Education

HKCEE / HKAL -

S.K.H. Kei Hau Secondary School
Hong Kong SAR
09.1980 - 05.1987

No Degree - Sales And Marketing

Kong Polytechnic University
Hong Kong SAR
9 1990 - 6 1992

Skills

Time Management 5/5undefined

Interests

Video editing Cooking Hiking Vocal singing Driving Practicing Qigong

Present Salary

  • HK$55,500.00 per month (12 x month)
  • Discretionary year end bonus (1 x monthly salary)
  • performance bonus (2 x monthly salary - max.)
  • 17 days annual leave (an extra day as birthday leave)
  • medical + dental

Notice Period

  • 1 month advance notice

Expected Salary

  • HK$64,000.00 per month (12 x month)

References

1. Mr. Craig Hamilton (Managing Director) at TCC Global 

- craig.hamilton@tccglobal.com

2. Ms Tarragon Elder (Business Director) at Peter Black/LF Europe 

- tarragon.elder@pbfa.co.uk

3. Mr. Conrad Yung (Operation Director) at Halo Asia Limited 

- conrad.yung@haloasia.com

4. Mr. Benson Cheung (Business Unit Manager) at Marks & Spencer plc (HK) 

- benson@capture.hk

Timeline

Departmental Manager (Product & Sales)

R-Guardian Limited
01.2017 - Current

Category Sourcing Manager

TCC Global (The Continuity Company)
07.2013 - 07.2016

Product Development Manager

Halo Asia Limited (Timothy Oulton)
11.2008 - 06.2013

Procurement Manager

Marks & Spencer plc (Hong Kong)
02.2008 - 11.2008

Senior Product Manager + Assistant Office Manager

Peter Black Footwear & Accessories Limited / LF Group
07.1991 - 02.2008

Merchandiser

Yen Sheng Factory
06.1990 - 05.1991

HKCEE / HKAL -

S.K.H. Kei Hau Secondary School
09.1980 - 05.1987

No Degree - Sales And Marketing

Kong Polytechnic University
9 1990 - 6 1992

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Cheuk Hung, Isaac IpGlobal Sourcing, Product Management, Sales Development, Marketing & Client Development