Cherry Chu
Slasher
Hong Kong Moving To Calgary, Alberta, Canada
Summary
Cherry is a freelancer with a demonstrated history of working in the media and public relations industry. Passionate in advertising production, social media, event planning and anything fun. Open to explore new opportunities and create good vibes.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Freelance Work
Regen C Upstream Live 2023 Concert
09.2023 - 12.2023
- Worked effectively in fast-paced environments.
- Coordinated with artist and management teams to ensure smooth backstage operations during concerts.
- Assisted with event marketing activities, including creating promotional materials and managing social media campaigns.
Part Time Barista
Starbucks Hong Kong
10.2023 - 05.2024
- Learned special recipe items and seasonal offerings to best meet customer needs.
- Minimized spoilage with proper use of first-in-first-out stock procedures.
- Created wide variety of hot and cold drinks in average shifts with consistently positive customer satisfaction scores.
Senior Product and Operations Executive
Xaxis HK, GroupM
12.2021 - 07.2023
- Integrated marketing plans to reach wider audience and push business prospects closer to conversion.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Collaborated on operational support tasks to achieve common goal.
- Trained and guided team members to maintain high productivity and performance metrics.
- Established best practices for various processes within the organization, contributing to the overall efficacy and success of operations.
Marketing and Programmatic Account Executive
Blis Media (HK) Limited
1 2021 - 12.2021
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
PR and Marketing Assistant
The Garage Limited
08.2020 - 10.2020
- Scheduled video production resources and managed cast and crew to accomplish video production goals on preset timelines.
- Monitored project progress, identified risks and took corrective action as needed.
Marketing Intern
Marketing Eye
06.2019 - 07.2019
- Tracked campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
Public Relations Clerk
Nu Skin Enterprises
06.2017 - 08.2017
- Edited and proofread documents for accuracy and completeness.
- Implemented sustainability initiatives within the organization, demonstrating corporate social responsibility.
Education
BACHELOR DEGREE OF SOCIAL SCIENCE - Media And Social Communication
Hong Kong Baptist University
Hong Kong 09.2016 - 06.2020
Skills
Microsoft Office (Word, Powerpoint, Excel)
undefinedCertification
Barista Skills Foundation - The Specialty Coffee Association (SCA)
Other Experience
Social Media
@hedwigtam_fansclub
Managing Instagram Fan Page for HK actress Hedwig Tam.
2,815 followers as of May 2024.
Timeline
Introduction to Coffee - The Specialty Coffee Association (SCA)
11-2023
Brewing Foundation - The Specialty Coffee Association (SCA)
11-2023
Brewing Intermediate - The Specialty Coffee Association (SCA)
11-2023
Part Time Barista
Starbucks Hong Kong
10.2023 - 05.2024
Freelance Work
Regen C Upstream Live 2023 Concert
09.2023 - 12.2023
Barista Skills Foundation - The Specialty Coffee Association (SCA)
04-2022
Senior Product and Operations Executive
Xaxis HK, GroupM
12.2021 - 07.2023
PR and Marketing Assistant
The Garage Limited
08.2020 - 10.2020
Marketing Intern
Marketing Eye
06.2019 - 07.2019
Public Relations Clerk
Nu Skin Enterprises
06.2017 - 08.2017
BACHELOR DEGREE OF SOCIAL SCIENCE - Media And Social Communication
Hong Kong Baptist University
09.2016 - 06.2020
Marketing and Programmatic Account Executive
Blis Media (HK) Limited
1 2021 - 12.2021
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