Cherie Lim
Food Science And Technologist
Summary
Strength: Strong Technical Skills. Broad and diverse knowledge and experience in Food Industry. Have proven success in setting up technical infrastructure to support business growth from ground zero; Good Creative problem Solver; Team player and able to work with multi and cross functional teams and department; a multi-task person and able to still focus and pay Attention to Details to achieve results. Highly Driven and gets energize with new challenges.
Overview
45
45
years of professional experience
2
2
Languages
Work History
Research and Development Consultant
Kind Chung ( part of Lee Kum Kee)
Hong Kong
01.2022 - Current
- Developed research proposals, identified research objectives and created research plans.
Director of Research and Development
Lee Kum Kee
Hong Kong
01.2014 - 12.2021
- Lead the Research and Development team of food technologists in supporting company growth through new products launched for the consumer and industrial business.
- Supported collaborative projects and worked closely with technical partners to deliver against portfolio roadmaps.
- Worked with global cross-functional teams to gain alignment and move initiatives from product ideas to commercialization.
Director of Sales and Business Development
McCormick China Food LTD
Shanghai
- Expand and Grow Industrial Business Industrial revenue in China.
- Lead the China Industrial Sales team in maintaining and development Industrial Customers
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
SAP Master Data Lead
McCormick (China) Food Company
Shanghai
01.2008 - 03.2010
- Responsible for all the Master Data in SAP Roll Out in McCormick China
- Manage and coordinate the cleansing, consolidation and loading of master data among the SAP team
- Ensure that the master data are completed , correct, corrected , validated and ready for loading in to the system in accordance to the project plan
- Set up a system and process for a smooth transfer of knowledge for the continuous maintenance of the master data in the whole organization when SAP goes on live.
- Compiled, cleaned and manipulated data for proper handling.
Innovation Director
McCormick, Food Company, L
Shanghai
01.2004 - 01.2008
- Responsible for new product strategy, its implementation and execution in China and Asia
- Set up and head the innovation Team in supporting both Consumer and Industrial Business in China; Lead the new product development process for consumer business and its execution in China
- Innovation Team responsibilities includes keeping up with Consumer Insights, doing the up front research work to answer the fuzzy front end of the new product development process to the project management of the new product project from concept to the launch
- Highlights: successfully launched total of 20 - 25 products for both retail and food service for the last 3 years, covering approximately 11-12% of the sales growth in 2007.
Business Development Director
McCormick (China) Food Company
Guangzhou
01.2001 - 01.2004
- Hold a few hats: was responsible for the Industrial Business (Domestic Sales) in China (other than McC’s Key Account); and was McCormick Technical Representative for McDonald QA – ASIA; was McCormick Asia representative to McD Menu Management for Asia in the development of McD Asia Menu
- McD Asia Pacific’s Formulated Team and McD Menu Management for Asia
- Highlights: Sees an annual growth between of 20 – 25% in China Industrial Business
- McCormick China becomes McDonald’s target supplier in Asia Pacific for McD’s Core Products
- New Product Hits in McDonald China and HK that become regular their menu item with McC China’s seasoning and sauces (McD Seafood Soup, McD China’s Grill Chicken Sandwich, McD China Triangle Wraps, McD HK Flatbreads…); McCormick China business with McDonald extends out to Asia (in Singapore, Malaysia, Korea); Industrial Sales business annual growth average 20 – 25% from 2001-2004; McDonald’s Recognition of McCormick China as their Core New Product Development Partner (McD R&D Extension )
Technical Director
McCormick (China) Food Company
Shanghai
01.1995 - 01.2001
- Responsible for all the technical activities and function in China (Product Development, Quality Assurance, Quality Control and Sensory Science)
- Highlights: McCormick Shanghai received highest quality audit score in KFC STAR Audit among all KFC China; McC Shanghai receives recognition from PFI (Frito Lay China) as Best Supplier of the year in consecutive years; New Product Hits: McDonald Hot and Spicy Chicken Wings and Hot and Spicy Chicken Burger made with McCormick coating and marinade system – was a huge success from a intended promotion product becoming a regular menu in China spreading this to all of Asia (generated more than US $ 10 million a year from the marinade and breader we supply to McD not counting what we are supplying to the processor); General Mills’ Bugles came to China with all seasonings supplied and developed by McCormick China’s Team; Success launched of New Products for McC Consumer Business: McCormick’s Soup Base and Complete Soup
- McCormick China was the first in China to introduce convenient soup mixes to China Market
- Responsible for setting up, building and managing the technical group in the McCormick Shanghai business
- Supported and help developed and grow the McC’s Consumer and Industrial business in China
- A few Highlights: McC Shanghai started supplying locally to KFC China and PFI (Frito-lay China); Able to Build a strong R&D Team in China from ground up – from a “0” hit rate to 50% and up hit rate for Industrial business by 2001 (.examples: PFI, from “0”% hit rate in 1998 to 80% by 2000; for General Mills - hit rate were 80-100% on from 1998-2001; for McDonald: McCormick business with McD expanded from wet sauce to Dry mixes and coating system started from the successful launched of McD Hot and Spicy Chicken Wings, Hot and Spicy Chicken Burger and later McD Grill Chicken
- These are all promotional items that turned to regular McD Menu item in China and later to other parts of Asia.)Launched average of 15 – 17 new products for consumer business every year
- McCormick received several Awards and Acknowledgement from our Key Account Customers and from the China Consumer Products and Seasoning Industry from the technical team’s effort and strength, like: McCormick was first to received the PFI China’s “Best Supplier Award”; Received Citations and Recognition from McDonald China for our Technical and Product Development Effort in Developing McD China’s successful Hot and Spicy Chicken Wings and Spicy Chicken Burger plus many more that follows… by 2000, McDonald recognized McCormick China as a very strong Strategic Partner in China and Asia who supply more than 80% of their menu items… from drinks, shakes, burger, salad… McC China team become one of the rare unique supplier who supply them all the things they need with the exception of the meat/protein.
Technical Manager
McCormick Ingredient Southeast Asia
01.1991 - 01.1995
- Responsible for setting up and managing the Technical Service and product development support group for McC Industrial business in Singapore and Southeast Asian countries
- Highlights: Established the technical facility and resources that comes with it to support the Industrial Business in South East Asia; Worked on getting Singapore plant qualification and approval to produced KFC core products for Asia; Developed McD Bone-in Chicken for Asia that is still going strong in the different regions
- Been invited to participate in helping McDonald Asia raising the bar to Quality and food Safety
- Conduct few Training programs to McD’s store managers in Asia on Food Safety Issue, the proper handling of Bone-in chicken in the stores
Senior Food Technologist
McCormick & Company, Technical Research Center
01.1987 - 01.1995
- With McCormick Technical Resource Center’s (R&D for McC Industrial Business in USA) Batter and Breading Group supporting Customers: Poultry and Meat Processors, Fast Food Restaurants (Wendy’s, Hardee’s, Roy Rogers…MINUS KFC) and others
- Main responsibility was developing products and providing technical services in support to the needs of the customers (including providing free technical consultation and trouble shooting)
- Highlights: Customer base and sales grew in a period of 3 years where the coating business was initially dominated by KFC business, coating business for NON-KFC business grow 3 fold, doubling McC’s coating business with KFC in USA
- Work with multinational companies (Tyson Foods, Golden West, Simplot, Roy Rogers, Wendy’s, Pilgrim’s Pride, Universal Frozen Foods, Perdue, Keystone, Red Lobster, Long John Silver, General Mills, … in developing products as well as offering technical service, support and assistance (including trouble shooting with the customers in their processing and operation)
Senior Food Technologist
Doxsee Foods Corporation
01.1982 - 01.1987
- Doxsee Food Corp
- Was one of the largest Private label company in USA producing mayonnaise, salad dressing, cooked sauces, canned clam products (like clam chowder, minced clams, clam juice….)
- Carried their own retail line under the brand name “Bennett’s” for their sauces and under Doxsee Brand name for its clam products
- Company was later sold to Borden Foods
- Started with company in R&D working very closely with Sales Account Managers for the food service products and with President & Vice President of the company for the retail products
- Highlights: Brought in a lot of New Product Hits in both Food Service and Retail Business
- An Example: 3 out of the 5 sauces submitted (two of which are Creamy Caesar and Romano Cheese Dressing) were selected by Wendy’s for their as their Regular House Dressings out of 20+ submissions from different companies; other product hits are Hardee’s BBQ sauce; Marriott Hotel Blue Cheese Dressing, Rib-it Barbecue Sauce…
Food Technologist
Commonwealth Foods Incorporated
Manila
01.1979 - 01.1982
- Work in the Chocolate and Confectionary Division as the Company Food Technologist responsible for all the technical function in the company including product development, quality control, microbiology and regulatory affairs
- Involved in:
- Quality Assurance including Regulatory Compliance, Plant Audit, Microbiology Test and Analysis
- Product Development: for new products and product improvement and maintenance particularly for Chocolates and confections
- Support other division in terms of R&D projects which includes Fibisco (Bakery and Snack products) and Café Puro (Coffee Division)
Education
E. M.B.A -
Rutgers University
B.S - Food Science and Technology
University of Santo Tomas
Skills
Technical knowledge and its application
Creative and Innovative
International experience and understanding of different cultures
Timeline
Research and Development Consultant
Kind Chung ( part of Lee Kum Kee)
01.2022 - Current
Director of Research and Development
Lee Kum Kee
01.2014 - 12.2021
SAP Master Data Lead
McCormick (China) Food Company
01.2008 - 03.2010
Innovation Director
McCormick, Food Company, L
01.2004 - 01.2008
Business Development Director
McCormick (China) Food Company
01.2001 - 01.2004
Technical Director
McCormick (China) Food Company
01.1995 - 01.2001
Technical Manager
McCormick Ingredient Southeast Asia
01.1991 - 01.1995
Senior Food Technologist
McCormick & Company, Technical Research Center
01.1987 - 01.1995
Senior Food Technologist
Doxsee Foods Corporation
01.1982 - 01.1987
Food Technologist
Commonwealth Foods Incorporated
01.1979 - 01.1982
Director of Sales and Business Development
McCormick China Food LTD
E. M.B.A -
Rutgers University
B.S - Food Science and Technology
University of Santo Tomas