Cheng Winnie

• Managed OEM product lifecycle from concept through market introduction, ensuring alignment with Hong Kong Palace Museum's strategy and product standard.
• Conducted market research to identify customer and visitor expectations and trends to promote Chinese culture and upcoming exhibitions, supporting product enhancements.
• Collaborated with engineering and designer to create specifications for new products.
• Fostered relationships with suppliers and partners to enhance product offerings and supply chain efficiency.
• Oversaw development of more than 150 new products each year.
• Ensured compliance with industry-specific regulations while developing innovative products that adhered to safety standards.
• Coordinated with suppliers and vendors to negotiate contracts, ensuring cost-effective sourcing for materials and components.
• Conducted product inspections to meet organizational and industry standards and requirements.

Achievement

Product Development for merchandise of HKPM Brand, Imperial Garden 1.0, Imperial Garden 2.0, Hong Kong Palace Pal, Cartier, Mythical Beast, Egyptian Exhibition & Qing of four seasons.-

• Led procurement initiative to optimize supply chain efficiency and reduce costs
• Led contract negotiation efforts while administering associated RFQ process for Cathay Pacific Airways.
• Conducted performance evaluations of suppliers, fostering continuous improvement and accountability.
• Implemented risk management practices to minimize potential disruptions in the supply chain, ensuring business continuity.
• Implemented vendor managed inventory programs, reducing on-hand stock levels while improving availability for critical items, resulting in optimized working capital.
• Conducted market research to identify new suppliers, leading to increased competition and better pricing options.
• Optimized inventory levels by analyzing demand patterns and adjusting purchasing plans accordingly, minimizing stockouts and excess inventory.
• Coordinated with legal counsel to ensure all contracts met regulatory requirements while protecting company interests, mitigating potential risks.

Achievements:

* Responsible for globe tender for Cathay Pacific Airways

* Monitor the stock to prevent wastage during Pandemic in 2021-2021

* Showed cost saving for the beverage and dairy categories since 2019

* Maintained cost neutral in other categories

* Got support from suppliers during pandemic for CX e.g. getting FOC goods and monthly rebate

Handled Category:

• Ingredient include: Nuts, Vegetable, Bakery, Dairy, Truffle
• Beverages include: Beverages, Coffee & Tea, Cocktail, Wine & Spirit
• Ready to eat bakery, snack and dry goods

• mmDeveloped innovative product concepts aligned with Peninsula hotel's brand standard, strategy and market trends.
• Collaborated with cross-functional teams to enhance product offerings and streamline development processes.
• Oversaw product lifecycle management from ideation to launch, ensuring timely delivery of quality products.
• Evaluated supplier performance and negotiated contracts to optimize cost-effectiveness of materials used in products.
• Assessed intellectual property opportunities such as patents or trademarks, protecting company assets from potential legal issues down the line.
• Managed budgets and timelines for multiple projects concurrently, ensuring timely completion within allocated resources.
• Championed sustainability initiatives by incorporating eco-friendly materials and manufacturing processes into new product designs.
• Gathered quotes, created prototypes and arranged raw materials shipments to meet tight production deadlines.
• Conducted thorough market research to identify consumer preferences and emerging trends.
• Trained operational and production team leaders on product information, specifications, and build instructions.

Achievements:

* Participated in Peninsula's brand revolution from 2016-2018

* Lead & developed seasonal projects: Christmas 2018, Chinese New Year 2018, Summer & Spring 2018
* Lead & developed Chef Yip (Inventor of Peninsula Egg custard mooncake) Handmade Durian & Lychee Egg Custard mooncakes in 2018

* Developed Seasonal products for Spring 2017 & Summer 2017
* Leaded and developed corporate gift project for Hong Kong and Shanghai Hotel Ltd and Cathy Pacific's airline inflight sales

* Developed F&B items for Peninsula Hotels

Handled Products (OEM Basis):
* Products include: Peninsula mooncakes, Chocolate Snacks, Shortbread, Cookies, Handmade Marshmallow
* Non Food include: Peninsula Bear (CE Standard), Leather Key Charm, metal key Charm, Kids utensils, Treasure Box
* Packing material include: Shopping Bags, Hamper container, plastic wrapper, plastic bag, cake box
* Seasonal Bundles and Hampers

• Established Bon Appétit Food & Wines in 2006; business focused on gourmet food & wines worldwide
• Executed sourcing of food and wines from various regions including Europe, Canada, America, Australia, New Zealand, and Asia. Facilitated shipping logistics while managing all import documentation. Cultivated relationships with a diverse network of local and global suppliers.
• Inventory management to enable just-in-time stock delivery
• Streamlined sales operations procurement and logistics procedures to standardize execution.
• Managed quality assurance for frozen meat and seafood products. Streamlined processes for handling fresh and frozen vegetables to improve operational effectiveness.
• Supplied various cured meats such as Parma ham, salami, and cold cuts. Administered grocery categories including snacks, dried fruits, cookies, biscuits, chocolates, oils, and seasonings. Provided food ingredients like flour, pasta, and canned goods. Oversaw cheese and dairy product selection. Ensured availability of fresh eggs for customers.

• Started Gazelle fine wines distributing Australian and French wines
• Oversaw direct sourcing from vineyards, negociants, and wine merchants across UK. Performed effective inventory control and streamlined warehouse management processes.
• Coordinated trade exhibitions and marketing events to enhance brand visibility. Developed product strategy and crafted annual plans for market positioning.

Achievements:

• launched wine shop at Central
• Established new sales channel, boosting seasonal hamper sales to 3,000 units annually. Formed corporate sales team to enhance market presence. Managed inventory of generic wines from France and Australia. Oversaw selection of fine and cult wines from Bordeaux, Burgundy, America, and Australia.
• Developed integrated marketing campaigns to strengthen brand visibility and increase customer engagement.
• Analyzed market trends and consumer behavior to guide strategic decision-making and product positioning.