Cheng Sze Wing (Maggie)
Hong Kong
Summary
- Results-oriented, strategic sales professional with 10 years of E-Commerce experience.
- Creative professional with extensive project experience in smooth operation flow from concept to development.
- Remains calm and poised even in high-pressure situations. Leverages in-depth knowledge of industry trends and shifts to offer valuable insights on opportunities for new growth and expansion.
- Self-starter with a positive, can-do attitude who is driven to learn, improve, and succeed.
- Flexible hard worker ready to learn and contribute to team success.
- Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
16
16
years of professional experience
Work History
Key Account Manager - Online Business
AS Watson & Company Limited
Hong Kong
05.2024 - Current
- Develop and execute the e-commerce strategy to achieve sales targets
- Grew and evolved existing customers and generated new business opportunities through strategic selling, influencing, and skillful negotiation
- Analyzed and reported on sales performance of key accounts in comparison to overall company goals
- Manage the end-to-end development of the online shop, including UI/UX design, functionality, and user experience.
- Communicate with a diverse team of developers, fostering a culture of continuous improvement and innovation
- Manage the entire lifecycle of e-commerce projects, ensuring timely delivery and alignment with business goals
- Work closely with cross-functional teams, including marketing, design, and customer support, to gather requirements, and prioritize features
Business Development Specialist
Gorilla Group Limited
11.2023 - 04.2024
- Develop business leads through multiple approaches to find prospects and hunt new customers
- Create plans and demos to efficiently maximize sales opportunities
- Conduct and assist in sales/marketing activities such as webinars/seminars/events/briefing sessions to demonstrate how our solution can solve the pain points, improve customer engagement and drive revenue to potential corporate clients
- Established effective working relationships with internal teams including marketing, operations, finance and legal departments
Business Development & Sales Manager
Frutodor Limited
Hong Kong
11.2022 - 05.2023
- Source new customers and generate sales leads from local market
- Maintain and strengthen relationship with merchandisers to generate substantial sales, achieve sales target as well as ensure continuous customer satisfaction
- Oversee the proper functioning of day-to-day operation and sales of tech and platform and actively support top management’s strategy and direction to cope with the Company’s goal and growth
- Execute sales and marketing strategy, promote company products & services and ensure KPI targets are achieved
- Collaborate and liaise with internal stakeholders and teams for successful execution of company strategy
E-Commerce Manager
Big Big Channel Limited (A Member of TVB Group)
05.2018 - 09.2022
- Established strong strategic relationships with suppliers and major suppliers to drive long-term business development.
- Collaborated with cross-functional teams to formulate sales goals and strategies to promote sales and profitability growth.
- Coordinated affiliate, referral and social media programs to spur growth and attract new users to brand.
- Developed marketing strategies based on corporate objectives and market trends.
- Supervised F&B team members to drive growth and achieve team performance
- Implemented creative sales and marketing strategies to assist team with reaching targets.
- Researched different vendors for product purchasing opportunities and serve as category expert to identify potential products and review industry trends
- Planned and implemented site content updates, merchandising of newly launched products, integrated campaigns and promotions.
- Managed the assigned categories over 8000 SKUs for online marketing and promotional calendars by integrating campaigns and daily promotional offers.
- Managed online marketing and promotional calendars by integrating campaigns and daily promotional offers.
Senior Merchant Relationship Manager I
Hong Kong Television Network Limited
10.2015 - 04.2018
- Manage categories on Fresh Fruit & Vegetables.
- Orders fresh food products according to anticipated sales and seasonal needs. Maintains appropriate inventory levels to achieve sales and margin goals.
- Closely work with suppliers/merchants for better trading term and regular joint promotion
- Partner with marketing team to participate all kinds of online/offline stores promotion to boost up sales
- Research customers preference and behavior online and offline to facilitate the planning for the e-commerce business
- Conduct financial analysis, performance management, customer forecasting, demand and inventory control for optimum performance.
Merchant Relationship Manager I
Hong Kong Television Network Limited
04.2015 - 09.2015
- Research merchants in retail business by different categories and reach out to them for cooperation opportunities
- Take care of merchants accounts, mainly focus on Food & Beverage products. (etc. Ah Yat Abalone Princess (HK) Limited , Imperial Bird's Nest International Co. ltd)
- Develop long-term relationship with merchants and achieve business revenue target
Merchant Relationship Officer
Hong Kong Television Network Limited
04.2014 - 03.2015
- Actively reach out to potential clients (mainly Food & Beverage) via calls
- Manage merchant relationship including negotiation of partnership terms, promotion offers and operation supports
- Explore new market and keep track of product trend for new products and new merchant partnership
Officer-Artiste Department
Hong Kong Media Production Company Limited
02.2014 - 03.2014
- Liaison with internal and external parties for the production purposes
- Carrying out administration related to dramas and events; maintaining data bases, files and archives, preparing and updating checklists and timelines and responding to enquiries
I.T Assistant
Gamania Digital Entertainment (HK) Co., Ltd
03.2011 - 02.2014
- Assist Manager in project management, requirement analysis, project document management and keep track on project progress
- Establish various business reports and sales data, and prepare materials for presentation when necessary
- Responsible for clerical work and data analysis for I.T Dept.
- Registry and maintain IT assets inventory record and handle required procurement
Sales and Marketing Coordinator
Yung Shiang International (HK) Ltd
01.2010 - 02.2011
- Handled phone-in and email inquiries
- Aligned resources to create marketing plans for various projects including new product launches and events.
- Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution.
Project Coordinator
Ultra Development Ltd
10.2008 - 09.2009
- Collaborated with product and engineering team members to define and develop new product concepts.
- Analyze requirements and used systematic approaches to implement and document the tasks.
- Prepared weekly and monthly reports for management review.
Education
Bachelor of Commerce (Major in Management and Marketing)
Curtin University of Technology
2008
Diploma of Business
Royal Brisbane International College
2005
Form 1 to Form 5
Pooi To Middle School
2004
Skills
Computer Skills :
- MS Word/Excel/PowerPoint
- MIS System
- Oracle
- SAP
Language :
- Good command of English (spoken and written)
- Cantonese
- Putonghua
Salary Reference
Expected Salary: $50,000/ month
Timeline
Key Account Manager - Online Business
AS Watson & Company Limited
05.2024 - Current
Business Development Specialist
Gorilla Group Limited
11.2023 - 04.2024
Business Development & Sales Manager
Frutodor Limited
11.2022 - 05.2023
E-Commerce Manager
Big Big Channel Limited (A Member of TVB Group)
05.2018 - 09.2022
Senior Merchant Relationship Manager I
Hong Kong Television Network Limited
10.2015 - 04.2018
Merchant Relationship Manager I
Hong Kong Television Network Limited
04.2015 - 09.2015
Merchant Relationship Officer
Hong Kong Television Network Limited
04.2014 - 03.2015
Officer-Artiste Department
Hong Kong Media Production Company Limited
02.2014 - 03.2014
I.T Assistant
Gamania Digital Entertainment (HK) Co., Ltd
03.2011 - 02.2014
Sales and Marketing Coordinator
Yung Shiang International (HK) Ltd
01.2010 - 02.2011
Project Coordinator
Ultra Development Ltd
10.2008 - 09.2009
Bachelor of Commerce (Major in Management and Marketing)
Curtin University of Technology
Diploma of Business
Royal Brisbane International College
Form 1 to Form 5
Pooi To Middle School
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