Chau Wong
Central,HCW
Summary
Accomplished digital marketing & communications professional with proven success in driving innovation and early adoption of emerging technologies and platforms. Creative content strategist maximizes digital Media strategy for all product campaigns and creatives to drive consumer connection. Expert in managing relationships with content creators & brands and translating marketing and social media needs into results-driven strategies.
Overview
10
10
years of professional experience
1
1
year of post-secondary education
3
3
Languages
Work History
Digital Manager
LVMH Perfumes & Cosmetics, Benefit Cosmetics
01.2020 - Current
- Lead the development of standalone E-comm site of the brand
- Lead marketing campaign and work with cross-functional teams to increase brand awareness & reach sales target e.g
- Worked with celebrity to kick-start Love Your Brows Campaign in Aug 2021, Benefit became the No.1 Brow Brand in Q3 according to Beauté Research for the first time ever
- Plan and execute full-funnel digital marketing campaigns to boost e-commerce sales, including but not limited to content production, influencer-led campaign, FB collaborative advertising, sampling, VIP workshops, Live streaming across etailers on Sephora, HKTVmall & Zalora
- E.g
- Co-launched California Kissin Color balm with Sephora during COVID outbreak in mid 2020
- Result: Benefit achieved 85% total brand uplift on Sephora & 353% lip category uplift
- Manage 200+ influencers and make Benefit Cosmetics as the
- No.1 Prestigious Brow Brand on Youtube & Instagram via Share of Voice Index in Hong Kong
- Manage the design, build and maintain the brand's social media presence and e-commerce communication
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Plan & control budget of all digital marketing initiatives
Assistant Digital Marketing Manager
LVMH Perfumes & Cosmetics, Benefit Cosmetics
04.2017 - 12.2019
- Work closely with Global & Regional Team to devise & execute digital marketing campaigns to increase brand awareness & hit digital KPIs
- Optimize digital Media strategy for all product campaigns and creatives to drive consumer connection & conversion and evaluate the key metrics and media performance
- Plan and roll out integrated digital marketing plan upon key campaigns with a sense of creativity and consumer-led insights
- Develop local contents and social activation to deliver locally relevant messages to build consumer connection in digital & social platforms
- Work closely with creators, communities, and digital platforms for content and platform partnership to expand community and deepen engagement
- Manage brand issue on social media
Assistant Insights Manager
STAKK Factory Limited
05.2016 - 04.2017
- Provide audience analysis and measured performance using social media analytics
- Analyze social media analytics and benchmark performances against competitors to recognize trends and patterns in content direction
- Managed a variety of social media accounts, helped to increase the number of followers and engagement
- FB ad - buy: Use different web analytics methodologies, such as experimentation, A/B testing, competitor and market analytics, reader segmentation and survey to optimize content performance, bring down the cost / page like 30% while successfully achieving 100k+ fans' acquisition in a month
- Actively engage in thinking of new content ideas and new ways to engage readers and build audience
- Provide Ideas & Strategies for Sponsored Content, successfully create viral content for various clients
Senior Account Executive
Flare Communications
01.2014 - 04.2016
- Constructed press materials for media communications
- Strategically plan, execute and manage PR, CRM events and digital campaigns to enhance brand building and achieve campaign objectives
- Identified Influencers and co-create on-equity communication assets for brands
- Helped define and document measurement specifications and implementation requirements for digital media under the new digital business unit - PR Hub, bagging Silver in Best New Business Team in PR Awards 2015;
- Oversaw and maintained Digital Media library to ensure all digital content is shared effectively
- Produced strategic digital content to position brands, through multi-channel distribution to maximize the campaign impression and impact
- Accounts managed: Nespresso, Lee Gardens, Philips , Residential by Land Securities, Etihad Airline , Treca Interiors Paris Hong Kong, Vertu , SKII
Business Reporter
Next Magazine
04.2012 - 05.2013
Multimedia Producer
Apple Daily
09.2011 - 03.2012
Production Assistant
Fishtail Soup Productions, Inc
06.2011 - 10.2011
- Hong Kong | Guang Zhou
Prouduction Assistant
The What Took You So Long Foundation
12.2009 - 04.2010
- Papua New Guinea & Hong Kong, Trekked across the Papua New Guinea virgin forest & assisted with documentary film production
- Mi Go Long CD-Haus> https://vimeo.com/17280762
Student Intern
Information Services Department
06.2009 - 07.2009
Education
International Relations
Tecnologico de Monterrey, The University of Ghana
08.2010 - 01.2011
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The University of Hong Kong
07.2010 - 08.2010
Skills
Social Media AdvertisingInfluencer Relationship ManagementContent CreationCopywritingGoogle AnalyticsECommerce MarketingMicrosoft OfficeProject Management SkillsExcellent Communication SkillsAbility to Work in a TeamAbility to Work Under PressureFast Learner
Accomplishments
- Excellence Award, Benefit Greater China Region (2021)
- No.1 Share of Voice (Brows Category) in Youtube & Instagram , Hong Kong (2018 – 2021)
- Increased Benefit brow market share from 17% to 25% following #NoRegret integrated marketing campaign for Microfiling Brow Pen in 2021; The product became the 3rd bestseller in brow category in Hong Kong
- Propelled Benefit as the No.1 Brow Brand in Q3 2021 for the first time following #LoveYourBrows integrated marketing campaign for POWmade Launch in August in 2021
- Increase Benefit Primer Market share from 3.3% to 4.3% through Omin-marketing campaign with Sephora and Integrated marketing campaign for the POREfessional Super Setter
- Increased Benefit Mascara Market share from 5% to 10% through influencer marketing and social campaign for They're Real Magnent Mascara in 2021. The product became the 2nd bestseller in Mascara category in Hong Kong
- Grew 2000+ social media audience through social media collaboration with influencer marketing for They're Real Magnent Mascara in 2021
- Increased 85% total brand uplift, 353% uplift in lip category on Sephora following launch of influencer-led Omin campaign for California Kissin Color Balm in 2020
- Pushed the brand as No.1 In Primer, Mascara, Box O' Powder Category in Sephora Hong Kong via Omin marketing campaign in 2020
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
Hong Kong
Awards
- Best Use of Online Video - Silver , WAN-IFRA Asian Digital Media Awards 2017
- Best Innovation to Engage Youth Audience, WAN-IFRA Asian Digital Media Awards 2017
- Bronze in Best Idea of Integrated Marketing , Markies Awards 2016
- Bronze in Best Idea of Public Relations , Markies Awards 2016
- Silver in Best New Business Team , Markies Awards 2015
- Silver in Best Use of Influencer , Markies Awards 2015
- Silver in Best Idea of Public Relations , Markies Awards 2015
Timeline
Digital Manager
LVMH Perfumes & Cosmetics, Benefit Cosmetics
01.2020 - Current
Assistant Digital Marketing Manager
LVMH Perfumes & Cosmetics, Benefit Cosmetics
04.2017 - 12.2019
Assistant Insights Manager
STAKK Factory Limited
05.2016 - 04.2017
Senior Account Executive
Flare Communications
01.2014 - 04.2016
Business Reporter
Next Magazine
04.2012 - 05.2013
Multimedia Producer
Apple Daily
09.2011 - 03.2012
Production Assistant
Fishtail Soup Productions, Inc
06.2011 - 10.2011
International Relations
Tecnologico de Monterrey, The University of Ghana
08.2010 - 01.2011
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The University of Hong Kong
07.2010 - 08.2010
Prouduction Assistant
The What Took You So Long Foundation
12.2009 - 04.2010
Student Intern
Information Services Department
06.2009 - 07.2009