20+ years Customer Services with 10 years Sales Operations Support experience Result orientated and self-motivated Able to handle multiple tasks effectively With solid service background and supervisory management skills Strong problem solver with exceptional organizational and interpersonal skills. Training experience
Lead teams to deliver high-quality customer service across department store & shopping mall.
Manage daily operations of concierge, call centre, click & collect counter, VIP Lounge.
Handle customer feedback/complaints and follow up for service enhancement.
Achievements:
Established new Customer Service Team for SOGO Kai Tak (Q3 2024).
Standardised complaint handling procedures, improving tracking and service quality.
Developed IVR system (Q3 2024) and set up whole service operation procedure.
Developing Omnichannel & AI function for Customer Service (Q1 2026).
Senior Customer Experience Specialist
CLPe Solution Limited
Hong Kong
05.2021 - 12.2023
Key responsibilities:
Sales Team: Lead telesales to promote electronic products; acquire new customers via cold/warm calls; monitor sales performance; handle corporate sales and after-sales reports.
Customer Service Hotline: Handle complaint escalation, identify frauds/high-risk cases, raise alerts for recurring issues.
Business Administration: Identify system improvements, support UX/UI projects, liaise with vendors/logistics, manage e-commerce platform.
Achievements:
Aligned operation standards and arranged workshops; sales performance uplifted 50% in 2021 Q3 & Q4.
Carried out new payment tender for Sales Hotline.
Assisted in developing 3PL service (launched Q3 2022).
Developed IVR system (Q3 2023).
Established outsourced customer service centre (Q4 2021) maintaining SLA >85%, reaching 90% in 2023.
Department Manager – Customer Service and Operation Support
MUJI (Hong Kong) Limited
Hong Kong
07.2020 - 05.2021
Key responsibilities:
Customer Service Hotline: Manage team handling phone/email/social media enquiries; resolve product/service problems; coordinate with internal & external partners.
Cashiering Team: Supervise daily cashier operations, reconcile cash registers, maintain disciplinary standards, provide training on cash handling & store operations.
Achievements:
Digitised Customer Service developed CRM and IVR system (2021).
Set up Gift Consultation Counter at Telford Plaza and Pacific Place (Dec 2020).
Assisted in developing eStore (launch Q3 2021).
Simplified cashiering daily workflow.
Developed new retail models and executed corporate staff sales (e-catalog) for corporate clients.
Customer Service & Sales Operations Support Manager
Customer Service Hotline: Manage HK & China support teams (including eStore); enhance customer satisfaction; review feedback to improve SOPs.
In-Store Training: Design digital training programs (e-learning, video) for product knowledge & systems; store visits and coaching.
Achievements:
Nominated for Management Development Program (2015).
Aligned service standards & arranged workshops; store complaint rate dropped 45% (2015) and further 25% (2016).
Support company to win HKMA Service Award (2016).
Digitised Customer Service & Store Operations developed Live Chat, IVR (2020), WeChat & WhatsApp chats.
Cost control projects: reduced duplicate telephone lines (35% saving), replaced fax lines by scanners (70% saving), in-house printing (80% saving).
Customer Service Manager
A. S. Watson (PARKnSHOP)
Hong Kong
04.2007 - 08.2014
Key responsibilities:
Oversee 290+ retail shops' service performance.
Create, plan, execute training programs for retail operations.
Monitor HK & China support teams; handle enquiries/complaints from hotline, media, Consumer Council, etc.
Prepare monthly service quality reports.
Achievements:
Handled "Oil Fish crisis" complaints (April 2007) with Legal, PR, Insurance departments.
Launched service campaigns (Store Manager Customer Service Forum, 5 Senses Service Campaign).
Helped company win HKRMA Service & Courtesy Award (2011).
Set up call centre for China MoneyBack in Guangzhou (2010).
Education
Master of Marketing - Marketing Communication
University of Canberra
Australia
01.2006 - 01.2008
Bachelor of Arts - Chinese/English Translation, Sociology and Linguistic
University of New South Wales
Australia
01.1997 - 01.1999
High School Certificate -
Hunters Hills High School
Australia
01.1995 - 01.1996
Skills
Customer Service & Complaint Management – Over 20 years of experience leading teams to handle inquiries, and complaints professionally across multiple channels (hotline, email, social media, in-person)
Operations & Process Improvement – Proven ability to oversee daily operations (concierge, VIP lounge, cashiering, e-commerce fulfilment), standardize procedures, reduce costs (eg, 35% on phone lines, 80% on printing), and enhance efficiency across 250 retail stores
Customer Feedback – Design research technique and questionnaire setting for specific projects, such as, Mystery Shopper Program