Chan Chun Yiu Johnny
Summary
Experienced in developing and executing digital marketing strategies, with a focus on content creation and social media management. Leveraging my journalism background, I craft engaging content and use data-driven insights to optimize campaigns. In the tourism sector, I drive growth through SEO, media planning, and influencer partnerships, delivering impactful results while staying attuned to social trends.
Overview
3
3
years of professional experience
Work History
Senior Digital Marketing Executive
Hong Kong Tourism Board
04.2024 - Current
- Managed social media (Facebook, Instagram, TikTok, XHS), influencer partnerships, content creation, and media planning.
- Developed international marketing strategies targeting tourists, enhancing social activation with third-party collaborations.
- Increased engagement and brand awareness by positioning Hong Kong as the ideal destination for travelers.
Senior Marketing Associate, Content & Social
Klook
01.2023 - 03.2024
- Increased lead generation through targeted content creation and social media strategies.
- Collaborated with sales teams to create targeted collateral that resonated with prospective customers, enhancing conversion rates.
- Implemented effective SEO strategies, driving organic traffic growth across all online channels.
Online Editor
HK01 (Travel & Lifestyle)
11.2021 - 12.2022
- Created engaging content to drive organic traffic through social media channels.
- Leveraged extensive SEO knowledge to optimize articles for better search engine rankings.
- Mentored junior editors, providing constructive feedback to improve their writing skills and editorial judgment.
- Collaborated closely with marketing teams to align content strategies with promotional campaigns and branding initiatives.
Education
Bachelor - Digital Television And Broadcasting
City University of Hong Kong
08-2018
Skills
- Content marketing strategy
- Copywriting and editing
- Social media strategy
- SEO optimization
- KOL and media relations
- Performance tracking
software
- Data Analysis Tools : Meltwater, Klear
- Social Media Management Tools : Hootsuite
- Content Management Tools : WordPress
- Design Tools : Adobe Creative Suite (Photoshop, Premiere), Canva, Capcut
Availability
1-month notice period
Timeline
Senior Digital Marketing Executive
Hong Kong Tourism Board
04.2024 - Current
Senior Marketing Associate, Content & Social
Klook
01.2023 - 03.2024
Online Editor
HK01 (Travel & Lifestyle)
11.2021 - 12.2022
Bachelor - Digital Television And Broadcasting
City University of Hong Kong
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