Carrie Li Lai Ying
Senior Marketing Supervisor
Summary
Results-driven marketing professional with a proven track record in developing and executing innovative digital campaigns. Recognized for exceptional collaboration with cross-functional teams, driving success while adapting to dynamic market conditions. Expertise in leveraging data analytics and strategic planning to meet and exceed marketing objectives. Committed to delivering impactful results that enhance brand visibility and engagement.
Overview
14
14
years of professional experience
Work History
Senior Marketing Officer
Water Oasis Group
05.2022 - 09.2025
- Drove digital growth by revamping online strategy for the company's website and social media, resulting in the generation of 6,600+ qualified leads in under 8 months.
- Spearheaded a comprehensive growth initiative for the online store, culminating in a 50% business expansion over 12 months.
- Analyzing customer behavior and engagement patterns; using these insights to make data-driven decisions and propose innovative marketing tactics, including personalized offers and rewards.
- Spearheading a range of online and offline marketing initiatives across social media, display advertising, eDM, affiliate marketing, and more.
- Create, edit, and publish high-quality content, including text, images, and videos.
- Monitor and analyze social media metrics to optimize content strategies and improve user engagement.
- Stay updated on social media trends and competitor activities, proposing innovative social media campaigns and ideas.
- Collaborate with design and video teams to ensure social media content aligns with overall marketing plans.
- Respond promptly to user comments and messages to maintain good customer relations.
- Liaise with the internal technology department to ensure a smooth advertising delivery process.
Senior Marketing Executive
Miele (Hong Kong) Ltd.
08.2018 - 05.2022
- Plan and implement the marketing plan on regular, seasonal and promotional programs and well communication with related parties during all stages of development.
- Plan and execute new product launches, in-store promotions to enhance the brand awareness.
- Liaise with agencies on development of marketing collaterals, promotional materials.
- Facilitate social media content, production and manage different social media platforms.
- Assist in post-campaign evaluation.
Wedding Planner / Makeup Artist
Self-employed
08.2017 - 08.2018
- Explore potential customers and market.
- Provide excellent customer services, e.g. new product updates, product/service demonstration and responding to enquiries etc.
- Execute the wedding planning / makeup services.
- Searching for business partners.
Marketing Manager
BioEm Air Sanitizing Technology Co. Ltd
08.2015 - 08.2017
- Accountable to CEO for business growth, steering sales, marketing, and product development strategy.
- Directed omnichannel marketing and managed the entire product lifecycle from development to launch.
- Maintained strict brand and mission alignment across all strategies and campaigns.
Marketing Specialist
SwiftCam Technologies Group Co. Ltd
05.2015 - 08.2015
- Assisted in planning and executing online marketing initiatives, including SEO/SEM.
- Developed engaging copy for diverse marketing collateral, from product catalogs to web content.
- Ensured positive customer experiences through email and WhatsApp support.
PR & Marketing Executive
MediLASE Hair Removal Centre Ltd
07.2014 - 04.2015
- Supported the full lifecycle of online marketing campaigns from planning to execution and reporting.
- Drove organic engagement through SEO, blog posts, and forum seeding.
- Orchestrated sponsored celebrity collaborations from initiation to follow-up.
Marketing Executive
Asia Cosmetics Enterprise Co Ltd
10.2013 - 06.2014
Marketing Communications Officer
German Pool (HK) Limited
04.2012 - 07.2013
Wedding Planner
Wedding Master
06.2011 - 03.2012
Education
Beauty Entrepreneur Certificate Course -
Amazing Group
07.2016
Wedding Planner & Event Management Diploma -
Bridal Academy
08.2011
Bachelor of Arts -
City University of Hong Kong
06.2011
IELTS -
International English Language Testing System
07.2010
HKALE -
Amazing Group
01.2008
HKCEE -
Hong Kong Certificate of Education Examination
01.2006
Skills
- Fluent in Chinese
- Experienced in English communication
- Fluent in Putonghua
Strengths
- High sense of responsibility
- Good communication skills
- Well-Organize
- Good team member
- Pressure-resistant
Date of available
Immediate
Expected Salary
HK$32,000
Timeline
Senior Marketing Officer
Water Oasis Group
05.2022 - 09.2025
Senior Marketing Executive
Miele (Hong Kong) Ltd.
08.2018 - 05.2022
Wedding Planner / Makeup Artist
Self-employed
08.2017 - 08.2018
Marketing Manager
BioEm Air Sanitizing Technology Co. Ltd
08.2015 - 08.2017
Marketing Specialist
SwiftCam Technologies Group Co. Ltd
05.2015 - 08.2015
PR & Marketing Executive
MediLASE Hair Removal Centre Ltd
07.2014 - 04.2015
Marketing Executive
Asia Cosmetics Enterprise Co Ltd
10.2013 - 06.2014
Marketing Communications Officer
German Pool (HK) Limited
04.2012 - 07.2013
Wedding Planner
Wedding Master
06.2011 - 03.2012
Beauty Entrepreneur Certificate Course -
Amazing Group
Wedding Planner & Event Management Diploma -
Bridal Academy
Bachelor of Arts -
City University of Hong Kong
IELTS -
International English Language Testing System
HKALE -
Amazing Group
HKCEE -
Hong Kong Certificate of Education Examination