Summary
Overview
Work History
Education
Skills
Strengths
Date of available
Expected Salary
Timeline
Generic

Carrie Li Lai Ying

Senior Marketing Supervisor

Summary

Results-driven marketing professional with a proven track record in developing and executing innovative digital campaigns. Recognized for exceptional collaboration with cross-functional teams, driving success while adapting to dynamic market conditions. Expertise in leveraging data analytics and strategic planning to meet and exceed marketing objectives. Committed to delivering impactful results that enhance brand visibility and engagement.

Overview

14
14
years of professional experience

Work History

Senior Marketing Officer

Water Oasis Group
05.2022 - 09.2025
  • Drove digital growth by revamping online strategy for the company's website and social media, resulting in the generation of 6,600+ qualified leads in under 8 months.
  • Spearheaded a comprehensive growth initiative for the online store, culminating in a 50% business expansion over 12 months.
  • Analyzing customer behavior and engagement patterns; using these insights to make data-driven decisions and propose innovative marketing tactics, including personalized offers and rewards.
  • Spearheading a range of online and offline marketing initiatives across social media, display advertising, eDM, affiliate marketing, and more.
  • Create, edit, and publish high-quality content, including text, images, and videos.
  • Monitor and analyze social media metrics to optimize content strategies and improve user engagement.
  • Stay updated on social media trends and competitor activities, proposing innovative social media campaigns and ideas.
  • Collaborate with design and video teams to ensure social media content aligns with overall marketing plans.
  • Respond promptly to user comments and messages to maintain good customer relations.
  • Liaise with the internal technology department to ensure a smooth advertising delivery process.

Senior Marketing Executive

Miele (Hong Kong) Ltd.
08.2018 - 05.2022
  • Plan and implement the marketing plan on regular, seasonal and promotional programs and well communication with related parties during all stages of development.
  • Plan and execute new product launches, in-store promotions to enhance the brand awareness.
  • Liaise with agencies on development of marketing collaterals, promotional materials.
  • Facilitate social media content, production and manage different social media platforms.
  • Assist in post-campaign evaluation.

Wedding Planner / Makeup Artist

Self-employed
08.2017 - 08.2018
  • Explore potential customers and market.
  • Provide excellent customer services, e.g. new product updates, product/service demonstration and responding to enquiries etc.
  • Execute the wedding planning / makeup services.
  • Searching for business partners.

Marketing Manager

BioEm Air Sanitizing Technology Co. Ltd
08.2015 - 08.2017
  • Accountable to CEO for business growth, steering sales, marketing, and product development strategy.
  • Directed omnichannel marketing and managed the entire product lifecycle from development to launch.
  • Maintained strict brand and mission alignment across all strategies and campaigns.

Marketing Specialist

SwiftCam Technologies Group Co. Ltd
05.2015 - 08.2015
  • Assisted in planning and executing online marketing initiatives, including SEO/SEM.
  • Developed engaging copy for diverse marketing collateral, from product catalogs to web content.
  • Ensured positive customer experiences through email and WhatsApp support.

PR & Marketing Executive

MediLASE Hair Removal Centre Ltd
07.2014 - 04.2015
  • Supported the full lifecycle of online marketing campaigns from planning to execution and reporting.
  • Drove organic engagement through SEO, blog posts, and forum seeding.
  • Orchestrated sponsored celebrity collaborations from initiation to follow-up.

Marketing Executive

Asia Cosmetics Enterprise Co Ltd
10.2013 - 06.2014

Marketing Communications Officer

German Pool (HK) Limited
04.2012 - 07.2013

Wedding Planner

Wedding Master
06.2011 - 03.2012

Education

Beauty Entrepreneur Certificate Course -

Amazing Group
07.2016

Wedding Planner & Event Management Diploma -

Bridal Academy
08.2011

Bachelor of Arts -

City University of Hong Kong
06.2011

IELTS -

International English Language Testing System
07.2010

HKALE -

Amazing Group
01.2008

HKCEE -

Hong Kong Certificate of Education Examination
01.2006

Skills

  • Fluent in Chinese
  • Experienced in English communication
  • Fluent in Putonghua

Strengths

  • High sense of responsibility
  • Good communication skills
  • Well-Organize
  • Good team member
  • Pressure-resistant

Date of available

Immediate

Expected Salary

HK$32,000

Timeline

Senior Marketing Officer

Water Oasis Group
05.2022 - 09.2025

Senior Marketing Executive

Miele (Hong Kong) Ltd.
08.2018 - 05.2022

Wedding Planner / Makeup Artist

Self-employed
08.2017 - 08.2018

Marketing Manager

BioEm Air Sanitizing Technology Co. Ltd
08.2015 - 08.2017

Marketing Specialist

SwiftCam Technologies Group Co. Ltd
05.2015 - 08.2015

PR & Marketing Executive

MediLASE Hair Removal Centre Ltd
07.2014 - 04.2015

Marketing Executive

Asia Cosmetics Enterprise Co Ltd
10.2013 - 06.2014

Marketing Communications Officer

German Pool (HK) Limited
04.2012 - 07.2013

Wedding Planner

Wedding Master
06.2011 - 03.2012

Beauty Entrepreneur Certificate Course -

Amazing Group

Wedding Planner & Event Management Diploma -

Bridal Academy

Bachelor of Arts -

City University of Hong Kong

IELTS -

International English Language Testing System

HKALE -

Amazing Group

HKCEE -

Hong Kong Certificate of Education Examination
Carrie Li Lai YingSenior Marketing Supervisor