Carol Chow
Hong Kong
Summary
Accomplished Commercial Leader with over 20 years of experience in sales leadership, business development, and market expansion across Asia. Proven track record of managing distributor relationships, driving revenue growth, and leading cross-functional teams. Expertise in P&L management, trade marketing strategy, and optimizing retail operations for increased profitability. Fluent in Cantonese, Mandarin, and English, with a passion for empowering teams and executing growth initiatives across diverse markets, including retail, e-commerce, and licensing.
Overview
20
20
years of professional experience
Work History
Commercial Director
Britax Childcare Hong Kong Limited
01.2021 - Current
- Managed distributor sales, brand, and marketing activities across China, Taiwan, Hong Kong, Korea, Japan, and Southeast Asia, achieving 38% growth in regional sales and market share
- Set and managed KPIs for distributors, conducted regular reviews, and implemented corrective actions to align with growth objectives
- Developed a four-year product roadmap for the APAC region, ensuring successful launches and market penetration
- Led cross-functional teams, optimizing in-store visibility and consumer engagement across all retail channels
- Managed P&L for Asia, improving profitability through strategic pricing and trade spend optimization, resulting in 25% YOY revenue growth
Regional Sales Manager
Mayborn Group Limited
05.2019 - 12.2020
- Drove +12% YOY sales growth across APAC, achieving EBITDA and financial KPIs
- Developed a 5-year strategic plan, built key distributor relationships, and increased market share by 20% in Hong Kong, Taiwan, Korea, and Japan
- Retail Operations Management: Managed in-store execution, trade marketing, and promoter team performance to maximize brand visibility and ensure operational excellence
- Led digital commerce growth, increasing market share through effective online strategies and partnerships with major e-commerce platforms
Head of Sales
Synergy Distribution Company Limited
01.2018 - 05.2019
- Managed P&L and launched Ella’s Kitchen and Dr Paw Paw in key Asian markets, driving significant sales growth and brand visibility
- Retail Operations Management: Optimized retail performance by managing in-store promotions, ensuring product placement, and enhancing relationships with key retailers such as Mannings and Watson
- Expanded e-commerce presence, launching on Tmall, JD.com, and other platforms, resulting in a 40% increase in online sales
Senior Manager, Sales & Marketing (SEA, HK, Taiwan, Korea)
Spalding International
01.2015 - 01.2018
- Achieved record high turnover for three consecutive years, exceeding sales targets across SEA, Hong Kong, and Taiwan
- Developed a multi-channel strategy for Korea, tripling sales in three years through partnerships with e-commerce and hypermarkets
- Collaborated with the NBA to promote grassroots basketball programs and expand brand presence
Head of Sales
Puma Hong Kong Limited
04.2009 - 09.2014
- Managed a business of HKD 1.5 billion, achieving 10% YOY growth and launching 14 franchise stores
- Led B2B sales, driving over HKD 10M in incremental revenue through new business models and partnerships
- Managed a team of 8, ensuring achievement of sales targets and operational efficiency
Key Account Manager
adidas Hong Kong Limited
01.2005 - 01.2009
- Managed key accounts for adidas and Reebok, achieving sales growth and market penetration across Hong Kong and Macau
- Relaunched Reebok brand after acquisition, securing new business opportunities and reactivating customer base
Education
Master’s Degree - China Business
The Hong Kong Polytechnic University
01.2006
Bachelor’s Degree - Business Administration (Marketing Concentration)
The Chinese University of Hong Kong
01.2002
Skills
- Sales Leadership & Strategy
- P&L Management & Budget Control
- Market Expansion & Business Development
- Retail Operations Management
- Key Account & Distributor Management
- Trade Marketing Strategy & Execution
- Contract Negotiations & Pricing Strategy
- E-commerce & Digital Marketing
- Supply Chain Coordination & Inventory Optimization
Accomplishments
- Grew market share by 30% across Hong Kong, Taiwan, and Korea through strategic distributor and retail initiatives.
- Increased sales by 25% YOY through the launch of new products and optimization of pricing strategies.
- Reduced inventory by 50% and improved profitability by renegotiating contracts and adjusting supply chain processes.
Languages
Cantonese
Mandarin
English
References
Available upon request.
Timeline
Commercial Director
Britax Childcare Hong Kong Limited
01.2021 - Current
Regional Sales Manager
Mayborn Group Limited
05.2019 - 12.2020
Head of Sales
Synergy Distribution Company Limited
01.2018 - 05.2019
Senior Manager, Sales & Marketing (SEA, HK, Taiwan, Korea)
Spalding International
01.2015 - 01.2018
Head of Sales
Puma Hong Kong Limited
04.2009 - 09.2014
Key Account Manager
adidas Hong Kong Limited
01.2005 - 01.2009
Bachelor’s Degree - Business Administration (Marketing Concentration)
The Chinese University of Hong Kong
Master’s Degree - China Business
The Hong Kong Polytechnic University
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