Cara Tang
Media Planner
Summary
Experienced with developing comprehensive media plans that maximize reach and engagement. Utilizes data-driven insights to optimize campaign performance and ensure alignment with client objectives. Knowledge of industry trends and strategies to effectively allocate media spend and achieve desired outcomes.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Media Planner
Shun Hing Advertising Co., LTD
Tsimshatsui East, Kowloon City
08.2021 - Current
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients'' campaigns.
- Identified and monitored KPIs for new and existing digital media properties.
Summer Intern
Foreign Language Teaching and Research Press
Beijing
07.2019 - 08.2019
- Maintained a strong work ethic and positive attitude throughout the summer internship program, earning recognition from supervisors for outstanding performance and commitment to team success.
- Excellent communication skills, both verbal and written.
Education
Bachelor of Arts - Translation
Hong Kong Baptist University
Hong Kong 09.2019 - 11.2021
Skills
Facebook advertising
Google analytics
Campaign planning
Media buying
Certification
Executive Certificate in Digital and Social Media Marketing
Timeline
Inside LVMH Certificate
12-2024
Executive Certificate in Digital and Social Media Marketing
02-2024
Media Planner
Shun Hing Advertising Co., LTD
08.2021 - Current
Bachelor of Arts - Translation
Hong Kong Baptist University
09.2019 - 11.2021
Summer Intern
Foreign Language Teaching and Research Press
07.2019 - 08.2019
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