Camellia Poon Yee Ka Poon

• Manage the design and production of promotional materials for internal communications and event sponsors, ensuring alignment with brand standards
• Coordinate with internal teams and external partners to plan and execute club promotions and events, delivering seamless experiences
• Optimize offline and online marketing efforts to maximize ROI and campaign effectiveness across multiple channels
• Build brand awareness and drove engagement through social media, website content, and club publications, while identifying strategic partnerships and member benefit opportunities
• Curate compelling content and developed creative briefs for visual assets supporting integrated marketing campaigns
• Maintain strong relationships with media and vendors, securing positive exposure and enhancing the club’s public profile
• Provide clear guidelines to designers and production teams, ensuring all creative outputs adhered to the club’s branding and quality standards

• Developed strategic communications with former board members, chairpersons, and senior HKSAR government officials to promote organizational services and development programs, while expanding the donor network
• Organized and managed high-profile events, including social functions, banquets, networking gatherings, meetings, and trips for affiliated associations
• Coordinated marketing collateral and event logistics, including backdrop designs and website content updates, ensuring consistent branding and smooth execution across events of varying scales
• Liaised with donors and corporate partners to identify and cultivate sponsorship and donation opportunities
• Supported and coordinated fundraising initiatives, contributing to successful campaign outcomes and enhanced community engagement

• Developed, implemented, and evaluated customer service strategies tailored for Mandarin- and Cantonese-speaking guests to enhance visitor satisfaction
• Managed group reservations and oversaw operations for Chinese group visits and FITs, ensuring smooth and memorable guest experiences
• Promoted the attraction to inbound and local travel agents within the Chinese tourism market, while managing Chinese-language social media platforms (Facebook, Weibo, WeChat) and the park’s website
• Conducted market research and identified strategic marketing initiatives to increase visitation and brand visibility
• Designed bilingual marketing materials, including leaflets and brochures, and served as the key ambassador for the Chinese team—hosting familiarization visits for media, airlines, tourism boards, and tour operators
• Maintained strong relationships with key stakeholders, including Tourism Australia and Tourism Tropical North Queensland (TTNQ), to support collaborative marketing efforts

• Maintained efficient administrative systems, including the management of service contracts and documentation
• Handled guest inquiries and prepared revenue forecasts to support strategic planning for the Director of Food & Beverage
• Collaborated with the marketing team to coordinate and execute both in-house and external events, as well as F&B promotional activities

• Conducted guided tours for Chinese-speaking guests and tour groups, delivering engaging and informative experiences
• Welcomed guests at the park reception, managed ticket sales, and provided travel recommendations for nearby attractions
• Supported daily café operations and customer service, while assisting with various park tasks to ensure smooth day-to-day functioning

(Australia Working Holiday: March 2014 - April 2015)

• Collaborated with designers to produce print materials aligned with the company’s strategic marketing objectives
• Maintained and updated promotional content, including menus, fact sheets, and digital platforms such as social media and the company website
• Enhanced brand visibility through joint promotions, barters, and sponsorship opportunities

• Ensured smooth day-to-day operations of the Food & Beverage office, focusing on administrative efficiency and overall departmental effectiveness
• Coordinated with the Communications team to support high-profile publicity events, including the Food Expo, grand openings of hotel restaurants, and prestigious culinary competitions such as the Best of the Best Culinary Competition organized by the Hong Kong Tourism Board
• Assisted the F&B Director and Culinary Director in optimizing departmental performance, implementing cost control measures, and achieving key performance indicators (KPIs)
• Communicated management directives to service and kitchen teams, ensuring alignment with departmental goals and timely task completion

• Processed sales orders and coordinated with suppliers, managing shipping schedules and negotiating shipment status with international customers to ensure timely delivery and client satisfaction.

• Coordinated with warehouse staff to ensure timely processing and on-time delivery of customer orders
• Managed logistics arrangements for lighting products, ensuring smooth and efficient distribution to various clients

• Coordinated all in-house banquet events, responding to guest inquiries and arranging site visits to generate new business opportunities and drive revenue growth
• Managed end-to-end planning and execution of diverse events, including weddings, press conferences, product launches, and corporate meetings
• Represented the hotel at wedding expos, promoting banquet services and contributing to increased sales and brand visibility

• Pre-graduation 1 year internship rotational training in different departments including Customer Service, Production, Purchasing and Quality Assurance in the globally active catering specialist and airline catering service provider