Summary
Overview
Work History
Education
Timeline
Generic

Calla Chow

Associate Director
Hong Kong

Summary

Professional in digital media with broad experience in driving successful campaigns and brand strategies. Strong focus on team collaboration, dependable in adapting to changing needs, and delivering impactful results. Skilled in data analytics, with proven track record of enhancing online presence and engagement.

Overview

6
6
years of professional experience
2
2
years of post-secondary education

Work History

Associate Director

Essencemediacom
10.2024 - Current
  • Fostered and sustained robust relationships with key clients in the banking, finance, and FMCG sectors by understanding their unique needs and delivering customized solutions.
  • Achieved a 50% year-over-year increase in team revenue while enhancing client retention rates and successfully acquiring new clients.
  • Led a team of eight by implementing quality work processes and consistently achieving key performance indicators (KPIs) to drive client business growth.
  • Managed cross-functional teams on various large-scale projects, ensuring successful completion within established timelines and budgetary constraints.
  • Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.

Planning Manager

Essencemediacom
10.2023 - 09.2024
  • Championed continuous improvement initiatives within the planning team, identifying opportunities for enhanced performance outcomes.
  • Evaluated project performance, identifying areas for improvement and implementing necessary changes.
  • Coordinated closely with other working teams to ensure seamless integration between planning stages and actual implementation activities.
  • Streamlined workflow processes, reducing redundancies and increasing overall efficiency in the planning department.

Planning Supervisor

Essencemediacom
10.2021 - 09.2023
  • Created detailed campaign recommendation that effectively communicated objectives, KPIs and media strategy to clients.
  • Assisted upper management in making informed decisions by providing accurate status reports on ongoing projects.
  • Established a culture of accountability within the team by setting clear expectations and monitoring performance metrics closely.

Senior Planner

IPG Mediabrands
02.2019 - 09.2021
  • Develop comprehensive media strategies based on client objectives, target audience insights, and market trends.
  • Collaborate with clients and internal teams to gather inputs and understand strategic goals.
  • Oversee the execution of media campaigns, ensuring timely delivery and alignment with strategic objectives.
  • Analyze campaign performance data and derive actionable insights to optimize media strategies and enhance ROI.

Education

BBA -

University of Birmingham
09.2019 - 09.2021

Timeline

Associate Director

Essencemediacom
10.2024 - Current

Planning Manager

Essencemediacom
10.2023 - 09.2024

Planning Supervisor

Essencemediacom
10.2021 - 09.2023

BBA -

University of Birmingham
09.2019 - 09.2021

Senior Planner

IPG Mediabrands
02.2019 - 09.2021

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Calla ChowAssociate Director