Summary
Overview
Work History
Education
Skills
External Awards
Timeline
Generic
Bosco Leung

Bosco Leung

Social Responsibility Lead

Summary

Dedicated to catalyzing transformative change through creative problem-solving and teamwork. With over 15 years of diverse experience spanning corporate, non-profit, and startup sectors, I specialize in developing successful initiatives and fostering relationships with multiple NGOs and global organizations. Thriving in fast-paced settings, I am adept at working collaboratively to implement comprehensive and adaptable solutions that are accessible to all.

Overview

17
17
years of professional experience

Work History

Advisory Committee Member

Jockey Club Design Institute for Social Innovation
01.2025 - Current
  • Provide strategic guidance for HK Polytechnic University Jockey Club Design Institute for Social Innovation (DISI)'s operational direction and themes, and to facilitate collaboration between DISI and diverse stakeholders interested in urban and humanity issues, social innovation, social entrepreneurship, social welfare, arts, design, and culture.

Social Responsibility Lead – Environmental & Social Responsibility, Legal & Governance

MTR Corporation
03.2021 - Current
  • Led a 4-member team (including 2 program leads) to drive ESG initiatives across MTR.


Key Programs & Metrics

  • 1) Launched Social Inclusion Week : Engaged 3,000+ colleagues and 30+ NGOs through 13 events to foster diversity and inclusion.
  • 2) Piloted EmpowerZ Youth Placement Program : Successfully placed 10 Ethnic Minority/Disability trainees across 10 departments, partnering with 10 NGOs/social enterprises. Received 240+ applications for the second cohort.
  • 3) Scaled ‘Train' for Life's Journey program 2.0. Reached 1,000+ students (5x growth vs. 1.0) with an AI and future-skills curriculum, integrating real-world business projects.
  • 4) Curated ESG Project Allies program: Partnered with 12 NGOs/social enterprises to co-develop initiatives, delivering 50+ events that benefited 26,000+ individuals in Cohort 1 across multiple business units.
  • 5) Co-Organized Inter-Company Volunteer Week for the 3rd year – Mobilized 680+ volunteers (contributing 2,100+ hours) from 30+ companies (2025).
  • 6) Spearheaded Gender Equity Network , led workshops and volunteer engagements on gender stereotypes, mental health, parenthood, and career support to drive workplace equity.
  • 7) Board & Executive level ESG Committee Secretary & ESG Fund Steward - Facilitated governance and decision-making, oversaw the end-to-end approval process for 30+ social initiatives , managing ~HK$60M in ESG Fund grants.
  • 8) Guest Speaker & Judge – Supported initiatives such as: SIE Fund vetting, DBS Foundation Social Enterprise capacity building program, JA company program and Undergraduate & postgraduate courses at HKU and CUHK

Acting Chief Manager – Revenue Management & Business Planning

MTR Corporation
07.2020 - 02.2021
  • Led a 20-member team (4 managers) overseeing fare strategy—including FAM implementation/government reviews—plus revenue forecasting and rail network planning (heavy & light rail).


CEO & Founder

Doughnut Bus Company Limited (MTR's Startup)
01.2020 - 02.2021
  • Led a cross-functional team of 10+ (tech, design, development, marketing, and operations) to deliver the first MVP within 3 months using Agile methodology, featuring 2 mobile apps and a web-based school bus management system. Successfully piloted the solution with 2 primary schools (exceeding customer satisfaction KPIs), secured second-round funding, and expanded to 9 schools (1,000+ students). Negotiated a commercial partnership with Bowtie Insurance to explore new business models, driving total funding to ~HK$6M by Q1 2021.

Head of Innovation – Project Mars, Strategy, Innovation and Technology

MTR Corporation
08.2019 - 02.2021
  • Led a team of 3 to pilot new technologies, including a staff shuttle service (200+ employees) and an AI video analytics POC using 360° fisheye cameras in underground environments. Partnered with HKTaxi & Didi for a 'Rail+Property+Digital' trial (paused due to border closures) and supported Operations with feasibility studies for robotics, smart key boxes, and RPA. Also drove technology scouting for other business units.

Senior Corporate Strategy Manager

MTR Corporation
01.2017 - 07.2019
  • Corporate Innovation Leadership : Spearheaded MTR's first PropTech accelerator (#propUP) with Techstars and global partners, attracting 100+ applications from 18 countries. Achieved 100% pilot implementation, delivered 5 POCs in 8 weeks across 4 malls at 1/4 the cost of external programs.
  • Strategic Initiatives & Events : Pioneered MTR's annual Innovation Bootcamp (design-thinking) and organized the inaugural Global Innovation Exchange (GIX), convening 80+ global leaders (Apple, Google, Uber, etc.). Partnered with Alibaba Jumpstarter and HKAI Lab to launch an AI data sandbox.
  • Executive Advisory : Directly supported CEO and business units on corporate strategy, facilitated Mainland China strategy workshops, and institutionalized innovation processes across the organization.


Business Improvement Manager

MTR Corporation (Crossrail) Limited
09.2015 - 01.2017
  • Led digital transformation by developing and launching the iSafety app to streamline safety reporting, while driving business process improvements and station audits across European operations.
  • Strengthened risk management and business growth by establishing Enterprise Risk Registers and supporting key bids (TfL LOROL 2, DfT South Western) for MTR's European expansion.
  • Pioneered innovation and cross-regional collaboration by designing Stockholm's Metro Reskoll app (adopted business-wide) and facilitating knowledge exchange between HQ and European hubs.

Manager / Assistant Manager / Product Manager

MTR Corporation
02.2010 - 08.2015
  • Led a team of 4 in developing and promoting customer-facing mobile products, driving app downloads and usage while winning 20+ local/international awards —including being the first railway app showcased by Apple . Managed a HK$10M+ budget and oversaw all mobile service strategies, enhancements, and accessibility initiatives.
  • Spearheaded the revamp of MTR Mobile and launched Traffic News, Next Train, MTR Tourist, and MTR Club apps , coordinating cross-functional trials with IT, Engineering, and NGOs.
  • Pioneered the first version of MTR Mobile app as Product Manager, later expanding into in-app advertising and a corporate-wide knowledge-sharing platform. Assisted in fare promotions and Fare Adjustment Mechanism (FAM) communications.

Graduate Trainee

MTR Corporation
02.2008 - 01.2010
  • Rotation to Operations, Planning & Support, China Business & Marketing

Assistant Marketing Manager

MTR Corporation
02.2012 - 01.2014
  • Company Overview: MTR Corporation is a major public transport operator in Hong Kong, providing rail and bus services.
  • Led the development of MTR customer-facing mobile services.
  • Led the revamp of MTR Mobile app.
  • Led the development of Traffic News, Next Train, MTR Tourist and MTR Club apps.
  • Co-ordinated technology trials with apps developers, NGOs and IT, Operating, Engineering and Corporate Relations.
  • Developed in-app communication and advertising channel.
  • MTR Corporation is a major public transport operator in Hong Kong, providing rail and bus services.

Product Manager - Digital Marketing

MTR Corporation
02.2010 - 01.2012
  • Company Overview: MTR Corporation is a major public transport operator in Hong Kong, providing rail and bus services.
  • Managed the development of the first version of MTR Mobile app.
  • Responsible for the development of knowledge sharing platform for the division and across the corporation.
  • MTR Corporation is a major public transport operator in Hong Kong, providing rail and bus services.

Education

Social Value & SROI Accredited Practitioner

Social Value International
04-2025

EFFAS Certified ESG Analyst -

EFFAS - The European Federation of Financial Analysts Societies
01.2023 - 2023.12

Business Sustainability Management - undefined

Institute for Sustainability Leadership, University of Cambridge
01.2022 - 2022.12

Executive Certificate in Corporate Social Responsibility - undefined

School of Professional & Continuing Education, University of Hong Kong
01.2022 - 2022.12

20+ Coursera & EdX courses in technology, entrepreneurship, strategy, communication and social science

MOOC (Massive Open Online Course) Learning Platforms
01.2013 - 2021.12

Bachelor of Science - Chemistry, Philosophy

University of Hong Kong
04.2001 -

Bachelor of Science - Chemistry, Philosophy

The University of Hong Kong
01.2007 - 2007.12

Skills

Stakeholder Management

External Awards

  • 2023, FSES – Social Enterprise Supporter Award (SE Supporter Plus)
  • 2015, Mobile Excellence (Mob-Ex) Awards 2015 - Gold Award for 2015 Mobile Star - In-house (Individual Award)
  • 2015, Web Accessibility Recognition Scheme 2015 - Gold Award for MTR Mobile (iOS & Android)
  • 2014, Marketing Excellence (Mob-Ex) Awards 2014 - Gold Award in Excellence in Use of Apps
  • 2013, APICTA Award - Merit award (2nd place) in Government & Public Sector category

Timeline

Advisory Committee Member

Jockey Club Design Institute for Social Innovation
01.2025 - Current

EFFAS Certified ESG Analyst -

EFFAS - The European Federation of Financial Analysts Societies
01.2023 - 2023.12

Business Sustainability Management - undefined

Institute for Sustainability Leadership, University of Cambridge
01.2022 - 2022.12

Executive Certificate in Corporate Social Responsibility - undefined

School of Professional & Continuing Education, University of Hong Kong
01.2022 - 2022.12

Social Responsibility Lead – Environmental & Social Responsibility, Legal & Governance

MTR Corporation
03.2021 - Current

Acting Chief Manager – Revenue Management & Business Planning

MTR Corporation
07.2020 - 02.2021

CEO & Founder

Doughnut Bus Company Limited (MTR's Startup)
01.2020 - 02.2021

Head of Innovation – Project Mars, Strategy, Innovation and Technology

MTR Corporation
08.2019 - 02.2021

Senior Corporate Strategy Manager

MTR Corporation
01.2017 - 07.2019

Business Improvement Manager

MTR Corporation (Crossrail) Limited
09.2015 - 01.2017

20+ Coursera & EdX courses in technology, entrepreneurship, strategy, communication and social science

MOOC (Massive Open Online Course) Learning Platforms
01.2013 - 2021.12

Assistant Marketing Manager

MTR Corporation
02.2012 - 01.2014

Manager / Assistant Manager / Product Manager

MTR Corporation
02.2010 - 08.2015

Product Manager - Digital Marketing

MTR Corporation
02.2010 - 01.2012

Graduate Trainee

MTR Corporation
02.2008 - 01.2010

Bachelor of Science - Chemistry, Philosophy

The University of Hong Kong
01.2007 - 2007.12

Bachelor of Science - Chemistry, Philosophy

University of Hong Kong
04.2001 -

Social Value & SROI Accredited Practitioner

Social Value International
Bosco LeungSocial Responsibility Lead