Bo Bo Ho
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth within F&B and FMCG industries. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
25
25
years of professional experience
Work History
Marketing Manager
KiKi Group Holdings Limited (Lai Sun Group)
10.2023 - Current
- Develop and implement marketing strategies to use for launches, campaigns and promotions for increasing the sales revenue and brand awareness
- Boost sales performance through the creation of engaging promotional materials and targeted advertising strategies
- Manage budget allocation and resource utilization to maximize marketing ROI
- Create and manage social media campaigns to increase brand engagement
- Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
- Collaborate with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
- Organize successful trade show such as HKTDC Food Expo, showcasing products or services effectively to potential customers or partners
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies
- Manage online membership platforms and supervise daily operations, including digital marketing campaigns development, online content generation, layout strategy and arrangement, etc.
Assistant Marketing Manager
Lion Corporation (Hong Kong) Limited
03.2017 - 02.2023
- Formulated and proposed annual ATL & BTL marketing plans for responsible healthcare brands
- Developed and implemented integrated marketing strategies and established brand direction for assigned product categories
- Designed and managed digital and social media initiatives to drive business opportunities and improve sales outcomes.
- Directed and managed advertising content for TV commercials, digital campaigns, and photo shoots, ensuring creative alignment
- Managed A&P budget and allocation, ensuring optimal ROI
- Conduct market research to understand customer preferences, competitor activities, and emerging market trends, and use insights to refine the strategies and optimize marketing efforts
- Collaborated with headquarters, manufacturers, suppliers, subsidiaries, and partners including research companies and advertising agencies to streamline marketing efforts
- Tracked competitors’ marketing activities and market dynamics, generating insightful intelligence reports for relevant product categories
- Led the introduction of new products, aligning packaging with brand guidelines and market demands
- Conducted product demand forecasts to streamline inventory planning and stock management
Assistant Marketing Manager
Maxims Caterers Ltd – Genki Sushi HK Ltd
11.2014 - 11.2016
- Reported directly to the Head of Brand, ensuring seamless communication and alignment with marketing strategies
- Developed, planned, and executed ATL & BTL branding and marketing programs to achieve business goals and strengthen brand equity
- Directed the annual budget to implement marketing activities, ensuring prompt evaluation and efficiency in marketing investments
- Collaborated with Operation Team and other internal & external functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
- Planned and managed social media platforms with the digital team to enhance brand awareness and online presence
- Led the production of content and design of marketing collaterals in collaboration with agencies and internal stakeholders
- Work closely with Regional Team to explore new ideas to maximize brand and product exposure in the market
- Directed the content strategy for digital platforms, enhancing user engagement across websites and mobile applications
- Managed and executed the opening of new concept stores
Senior Marketing Officer
Vitasoy – Vitaland Services Ltd & HK Gourmet Ltd
08.2007 - 11.2014
- Reported directly to the General Manager, ensuring seamless communication and alignment with strategic objectives
- Managed branding image for over 300 tuckshops and evaluated the effectiveness of marketing activities
- Developed and executed comprehensive marketing strategies to achieve business goals
- Conducted comprehensive market research and customer surveys for school catering to evaluate demand, brand positioning, and satisfaction
- Developed and coordinated health talks and seminars, enhancing community engagement
- Coordinated with internal teams and external vendors to facilitate the smooth implementation of marketing initiatives
- Managed web content and published corporate printed materials to enhance the Group's visibility
- Coordinated and executed large-scale projects including the 2009 East Asian Games, Rugby7, and Roadshow in the Link Arcades
Marketing Manageress
King Parrot Group
09.2006 - 02.2007
- Reported directly to the Director of Marketing & Business Development
- Managed and enhanced the brand image of over 50 international cuisine outlets, representing 20 brands including Chilli N Spice, EL CID Spanish Restaurant, King Ludwig German Beerhall, Island Seafood, etc.
- Planned and executed comprehensive marketing campaigns integrating both ATL and BTL activities.
- Developed and implemented strategic marketing programs to meet business goals
- Directed creative strategies and designed marketing communication materials including advertisements, brochures, and leaflets
- Monitored promotional activities to ensure their effectiveness
- Facilitated communication between internal teams and external partners to drive successful program execution and promotion
- Directed public relations activities and maintained effective media relations
- Database (CRM) management
Assistant Marketing Manageress
King Parrot Group
08.2005 - 06.2006
- Organized internal and external marketing and advertising activities to drive business growth and enhance brand image
- Developed comprehensive marketing materials to support campaign objectives
- Collaborated with internal and external stakeholders, including printing and production houses, to ensure accuracy and quality aligned with brand strategy
- Organized and managed photo shooting sessions to support marketing campaigns
- Established and nurtured strong connections with media representatives
- Monitored the membership program (CRM), managing communications, data analysis, database maintenance, and customer inquiries
- Identified and leveraged joint promotion opportunities to enhance brand visibility
- Conducted comprehensive market research to identify emerging trends and consumer preferences
Marketing Officer
King Parrot Group
11.2004 - 07.2005
- Increased brand awareness by implementing targeted marketing campaigns and strategies
- Developed comprehensive reports showcasing campaign metrics which allowed executive leadership to make informed decisions about future strategies
- Conducted market research studies to understand consumer preferences, needs, and purchasing behaviors better
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials
- Improved customer loyalty by developing targeted retention programs and initiatives
Sales and Marketing Assistant
Sodexho HK Ltd
06.2002 - 09.2004
- Prepared persuasive sales proposals to enhance client engagement and drive revenue growth
- Facilitated program and event planning, enhancing marketing efforts and driving engagement
- Prepared detailed reports summarizing market research findings to support strategic decision-making
- Provided secretarial support to the Business Development Manager, ensuring efficient workflow and communication
- Enhanced client relationships through regular communication, addressing concerns, and providing prompt solutions
F & B Trainee / CS Representative
HK Convention and Exhibition Centre
06.2000 - 08.2000
- Assisted in organizing and managing exhibition and seminar events
- Followed up on banquet and event orders to ensure seamless execution
- Addressed customer questions and concerns, providing accurate and timely information
Education
Fundamentals of Wine Tasting & Assessment
OUHK LiPACE
11.2005
Bachelor of Arts - Hotel and Hospitality Management
University of Strathclyde
01.2005
Higher Diploma - Hotel and Catering Management
Hong Kong Institute of Vocational Education
01.2002
Hong Kong Advanced Level Examination
Y.P.I.C.A. Lee Lim Ming College
01.1999
Hong Kong Certificate of Education Examination
Madam Lau Kam Lung Secondary School
01.1997
Skills
- Strategic planning
- Brand promotion
- Marketing campaigns
- Digital marketing
- Brand development
- Project management
Additional Information
Mid of January 2025
Timeline
Marketing Manager
KiKi Group Holdings Limited (Lai Sun Group)
10.2023 - Current
Assistant Marketing Manager
Lion Corporation (Hong Kong) Limited
03.2017 - 02.2023
Assistant Marketing Manager
Maxims Caterers Ltd – Genki Sushi HK Ltd
11.2014 - 11.2016
Senior Marketing Officer
Vitasoy – Vitaland Services Ltd & HK Gourmet Ltd
08.2007 - 11.2014
Marketing Manageress
King Parrot Group
09.2006 - 02.2007
Assistant Marketing Manageress
King Parrot Group
08.2005 - 06.2006
Marketing Officer
King Parrot Group
11.2004 - 07.2005
Sales and Marketing Assistant
Sodexho HK Ltd
06.2002 - 09.2004
F & B Trainee / CS Representative
HK Convention and Exhibition Centre
06.2000 - 08.2000
Hong Kong Certificate of Education Examination
Madam Lau Kam Lung Secondary School
Fundamentals of Wine Tasting & Assessment
OUHK LiPACE
Bachelor of Arts - Hotel and Hospitality Management
University of Strathclyde
Higher Diploma - Hotel and Catering Management
Hong Kong Institute of Vocational Education
Hong Kong Advanced Level Examination
Y.P.I.C.A. Lee Lim Ming College
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