Bernard Chan

My work spans investor relations, media relations, public education, and event management across local and international markets. Clients include multinational and Chinese investment banks, top-tier international legal advisory firms specialising in the financial sector, Hong Kong-based insurers and asset management firms, and IPO clients.

Key Responsibilities:

• Communications strategy:
  Deliver strategic communications support across a wide range of financial services clients, including:
  Investor relations projects for multinational bank
  Media pitching for international legal advisory firms after discreet analysis on ongoing media trend
  Brand and business campaigns for insurers and asset managers
  Public education campaigns in partnership with financial associations
• Media Relations:
  Monitor and analyse local and global financial media trends to inform client strategies
  Conduct media pitching to top-tier financial and business media outlets, both locally and internationally
  Build and maintain strong relationships with key journalists and media stakeholders
• Crisis & Reputation Management:
  Support clients through sensitive issues and media crises with timely, effective communication strategies
  Develop messaging, statements, and scenario plans for crisis management
• Project & event Management:
  Manage public relations survey projects from ideation to execution, including vendor coordination, data analysis, and communications planning
  Plan and execute high-level stakeholder and media events, ensuring alignment with clients’ business goals and brand positioning

• Supporting the team in crisis management projects, including shareholder activism and public affairs-related crisis
• Drafting major deliverables for clients including but not limited to geopolitical calendar, market sentiment tracker, media engagement plan and advice notes on different critical issues
• Leading media analysis for crisis, results announcement as well as macro market happenings, and social media monitoring,
• Leading Social media monitoring tasks to keep track of social sentiment of client's related issues
• Analyze and draft reports on analyst notes published by major banks for client's Q&A preparation
• Research and compose notes on different media outlets, journalists and third-party influencers for clients’ preparation for media engagement
• Compose business research reports and briefing notes for business development and client interests.

• Joined Brunswick in March 2022 through graduate programme
• Promoted to Executive in March 2023

• Foreign National Internship Programme is organized by US Consulate General at the foreign commercial service department
• Assisting market research for American companies of different industries.
• Supporting the team in organising security advisory talks for US firms during Hong Kong's social unrest in 2019