Asmae Yazidi
Dubai
Summary
Accomplished hospitality and customer experience expert with a focus on luxury retail and event management. Significant contributions at Hermès in Munich, improving customer engagement and satisfaction. Experience at Hotel an der Oper involved managing events and implementing operational improvements. Background in marketing and customer service at Karl Lagerfeld and BMW Group, highlighting strengths in emotional intelligence and strategic planning.
Overview
7
7
years of professional experience
Work History
Hospitality & Customer experience/management
HERMÈS
12.2023 - 02.2025
- Optimized customer happiness by diligently addressing their needs and delivering comprehensive support.
- Supervised catering services for in-store events.
- Facilitated smooth operations during peak hours by effectively managing queues and service areas.
- Created promotional techniques tailored to increase catering demand.
- Established strong relationships with clients through exceptional service and communication, leading to high retention rates.
- Managed crisis situations with discretion and professionalism, minimising impact on guest experience and maintaining the establishment's reputation.
- Coordinated with internal departments to resolve customer issues, facilitating seamless communication.
- Assisted in setting up promotional materials and displays for events, enhancing visitor engagement.
- Welcomed guests at the entrance with a warm, friendly demeanour, promoting a positive first impression of the establishment.
- Generated detailed statements summarizing key performance indicators and workflow insights.
Marketing and Events Coordinator (Part Time)
Karl Lagerfeld
10.2022 - 12.2023
- Collaborated with financial department to allocate resources effectively across marketing and event projects.
- Fostered partnerships with external agencies and stakeholders, enhancing brand visibility and expanding market reach.
- Wrote professional business correspondence, set up spreadsheets and created presentations.
- Conducted post-event evaluations, gathering feedback to drive continuous improvement in future event planning and execution.
- Accumulated extensive contacts within the event industry to obtain best deals and prices for aspects including venues, catering and other services.
- Coordinated transportation and accommodation arrangements for event attendees, enhancing their overall experience.
- Coordinated venues, managed catering services and curated guest list to ensure logistical compliance.
Front Office Manager/ Guest relations Manager
Hotel an der Oper
08.2020 - 11.2023
- Oversaw generation of operational outputs, inventory reports, invoices, and financial records.
- Directed client bookings, facilitated monetary transactions, and provided follow-up support services.
- Streamlined departmental collaboration for consistent delivery of high-quality guest room conditions.
- Introduced innovative technologies and systems to streamline front-office procedures and improve efficiency.
- Designed and applied strategies based on feedback to optimize guest experience.
- Organised staff rosters to ensure adequate coverage during peak times while optimising labour costs.
Customer Advisor (Part Time)
BMW Group (iPremium Service München GmbH)
08.2018 - 08.2022
- Handled customer support queries and sponsorship requests with efficiency.
- Tailored customer interactions to enhance brand loyalty.
- Handled complaints calmly and professionally, providing appropriate solutions to promote continued customer satisfaction.
- Trained new customer advisors, sharing best practices and ensuring high standards of customer service.
- Monitored customer surveys and feedback to develop corrective actions for service-related issues.
- International Feedback Management Department, BMW Group
- Corona vaccination campaign, Federal Ministry of Health, Germany.
- Managed and assisted inquiries on the Corona vaccination hotline.
- Formulated clear procedures to facilitate public immunisation.
- Database management.
- Kept accurate and confidential client records, adhering to data protection regulations.
Education
International Hotel Industry Expert - International Hotel management F&B
Städtische Berufsschule Für Das Hotel-, Gaststätten- und Braugewerbe
Munich, GermanyBachelor of Science - Management and Economy
Abdelmalek Essaidi University of Law and Social Economics
Tangier, MoroccoDiploma of Higher Education - IT and administration
Hermes Institut
Tangier, MoroccoSkills
- Motivated and creative
- Analytical thinking
- Responsible leadership
- Time and stress management
- Active listening and feedback receptiveness
- Emotional intelligence
LANGUAGES
German: C2 Proficient
French: C2 Proficient
Arabic: C2 Proficient
English: C2 Proficient
Spanish: B1 Intermediate
HOBBY AND INTERESTS
Art & craft, painting, singing, baking and meditating., Rotract Tanger Doyen Charity club
PERSONAL INFORMATION
- Nationality: German / Moroccan
- Driving License: B
- Birthdate: 1997-04-30
WEBSITES AND PROFILES
https://www.linkedin.com/in/asmae-yazidi-854b38184/
Timeline
Hospitality & Customer experience/management
HERMÈS
12.2023 - 02.2025
Marketing and Events Coordinator (Part Time)
Karl Lagerfeld
10.2022 - 12.2023
Front Office Manager/ Guest relations Manager
Hotel an der Oper
08.2020 - 11.2023
Customer Advisor (Part Time)
BMW Group (iPremium Service München GmbH)
08.2018 - 08.2022
International Hotel Industry Expert - International Hotel management F&B
Städtische Berufsschule Für Das Hotel-, Gaststätten- und Braugewerbe
Bachelor of Science - Management and Economy
Abdelmalek Essaidi University of Law and Social Economics
Diploma of Higher Education - IT and administration
Hermes Institut