Arthur Lee
Summary
A results-driven and accomplished Digital Marketing expert with over 10 years of experience excelling in the management of online content and driving conversions to enhance brand visibility and attract potential customers.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Digital Marketing Manager & E Commerce
The International Medical Co Ltd
05.2025 - Current
- Developed digital marketing strategies for healthcare products and services.
- Managed social media campaigns to enhance brand visibility and engagement.
- Executed email marketing initiatives targeting healthcare professionals and consumers.
- Analyzed website performance using Google Analytics to improve user experience.
- Collaborated with cross-functional teams on product launches and promotional activities.
- Oversaw content creation for blogs, newsletters, and online advertising materials.
- Trained junior staff on digital marketing tools and best practices in healthcare marketing.
- Monitored industry trends to inform strategic marketing decisions in the medical sector.
Performance Marketing Specialist
Doo Group, Financial Investment Industry
11.2024 - 03.2025
- Developed and implemented comprehensive digital advertising strategies across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.) to drive customer acquisition and enhance brand visibility.
- Collaborated with web development teams to improve website functionality and user experience, seamlessly integrating performance marketing tools and tracking mechanisms.
- Utilized advanced analytics tools (Google Analytics, PowerBI, SEMrush) to monitor campaign performance, identify trends, and offer actionable insights for optimization.
- Led a team of 3 junior marketers, providing guidance on campaign execution, performance tracking, and strategic planning.
Assistant Digital Marketing Manager
Vita Green Health Products Co., Ltd.
08.2021 - 05.2024
- Developed comprehensive digital marketing plans for multiple channels including website, social media, SEO, SEM, FB & Instagram, and YouTube.
- Collaborated with Marketing Team to execute successful social media campaigns on platforms such as Instagram, Facebook, YouTube, and 3rd Party Platforms to enhance digital consumer engagement and drive O2O activities.
- Monitored digital platform performance, industry trends, KPIs, and identified opportunities for business growth.
Digital Marketing Manager
GLO Travel Ltd.
05.2019 - 07.2021
- Directed campaigns for local and international corporates across various online platforms in industries such as Travel, Developers, Investments, Insurances, Luxury Retails, Technology, and Universities.
- Formulated, implemented, and reviewed year-round digital marketing plan to drive revenue growth, optimize brand awareness, and drive call to actions.
- Tracked online performance and planned online advertising via major social media platforms, SEM, GDN, etc.
Digital Marketing Manager (Regional)
KKday.com Inter. Company (HK) Ltd.
05.2018 - 05.2019
- Led optimization and goal-setting for digital marketing channels, including Email, SEO, Referral, Affiliates, Paid Social, SEM, and other PPC/commission-based channels to achieve business objectives within budget constraints and growth opportunities.
- Implemented and managed effective e-commerce strategies across multiple online communities to ensure a cohesive brand experience.
- Produced and presented regular reporting and analysis for digital KPIs to enhance campaign performance and maximize efficiency.
Marketing Officer
Yes Education
03.2017 - 05.2018
- Conducted market research to identify target audiences, analyze competitors, and monitor industry trends.
- Created engaging content for multiple marketing channels, including social media, websites, and promotional materials.
- Oversaw social media accounts, monitored engagement, and responded to customer inquiries.
- Collaborated with cross-functional teams to maintain consistent messaging and branding across all platforms.
Education
Bachelor of Science - Physics
Hong Kong University of Science And Technology
01.2014
Skills
- Digital Marketing
- SEO & SEM
- Data Analysis
- Website Develop
- SQL
- Tableau
- Marketing Strategy
- AI Machine Learning
- E-commerce strategies
- Social media strategy
- Performance tracking
Certification
- 03/2022 Google Data Analytics Google
- 06/2021 Instagram Academy Meta
- 07/2017 Google Adwords Google
- 11/2017 Google Analytics Google
Languages
Cantonese, English, Mandarin
Timeline
Assistant Digital Marketing Manager & E Commerce
The International Medical Co Ltd
05.2025 - Current
Performance Marketing Specialist
Doo Group, Financial Investment Industry
11.2024 - 03.2025
Assistant Digital Marketing Manager
Vita Green Health Products Co., Ltd.
08.2021 - 05.2024
Digital Marketing Manager
GLO Travel Ltd.
05.2019 - 07.2021
Digital Marketing Manager (Regional)
KKday.com Inter. Company (HK) Ltd.
05.2018 - 05.2019
Marketing Officer
Yes Education
03.2017 - 05.2018
Bachelor of Science - Physics
Hong Kong University of Science And Technology
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